THE PERFECT INSTAGRAM This message style will allow you to engage

your audience at any point encouraging them

POST TEMPLATE: The Visuals to take the action you desire.

Account Name: Ensure

your profile name clearly
defines the intent and
purpose of your
Instagram account.
With business and
professional accounts High Quality Image
in particular, the name / Video: Instagram is a
should clearly uniquely visual platform.
demonstrate the Use crystal-clear, high
industry you are in. quality images which
grab the attention of the
viewer. From vibrant
colours (which pop from
the screen) to black and
Location: Tagging your white frames to show a
location offers another touch of class, the
fantastic way to increase potential to stand out is
exposure for your huge. For personal
business. Your post will accounts, a warm smile
appear in your chosen and open gestures go a
location, alerting long way. Find your
potential customers in unique style and theme
the area to visit your and capture the
store, office, gym or imagination of your
restaurant. audience.

Text Overlay: Whilst not Tagging: A very powerful

essential for every post - tool to boost
or indeed any post - a engagement with your
text overlay offers post, build brand
another opportunity to awareness and create a
grab the attention of community of similar
your audience and minded people. Tag
provoke further emotion accounts in your market
with the viewer. who are both larger and
Inspirational quotes, top of a similar-size to your
tips or a clear Call to own who will benefit
Action all work well here. from and enjoy your
content. Instagram
prides itself on the
sense of community, so
work together to
promote your business,
product or service.

https://www.instagram.com/jakeadamdavey
THE PERFECT INSTAGRAM This message style will allow you to engage
your audience at any point encouraging them
POST TEMPLATE: The Words to take the action you desire.

Emojis: Don’t drive your

audience away with a
monotony of black and
white text. Instead,
lighten the mood and Format: Paragraphs,
draw your reader in with line-breaks and
a sprinkling of emojis organised spacing
through your captions. haven’t always been
They are native to the easy with captions on
platform and will capture Instagram. Instead, write
the imagination of your the caption to your post
audience - bringing the in the notes section of
written word to life. your phone. Add spaces
Emojis are the perfect and line breaks with
accompaniment to draw simple punctuation and
out the key takeaways offer an easy and
from your caption and enjoyable read for your
enhance the story- audience.
telling nature of your
post.

Call to Action: No matter

what action you are
encouraging your
audience to take - from
leaving a comment on
your post, to following
your account or clicking
Hashtags: Hashtags are the link in your bio –
still the best way to get support them with a
your content seen by the clear Call to Action.
widest audience Don’t presume the
possible. Blending the viewer knows what to do
most popular hashtags next. Make the decision
for your niche gives the easy for them and offer
greatest reach and clear guidance of the
exposure for your action you want them to
content and guarantees take.
the maximum number of
people seeing your
posts. With more people
seeing your high-quality
content, you can be sure
those viewers will soon
convert into followers.

https://www.instagram.com/jakeadamdavey