Group No.

____
Leader: __________________
Members: ________________, ________________, _________________

“The Creative Director”

You are a creative director and you have been commissioned to conceptualized and oversee the
creation of a public service announcement or advertisement (PSA) for television on the
precautionary measures that people must observe before, during, and after a typhoon or
earthquake. The TV advertisement must last for a maximum of one minute. It should be
informative to convince viewers to observe the precautions. Your output will be evaluated
based on the theme or topic, content, creativity, and visual imagery.

Criteria Excellent Very Good Good Score

5 3-4 1-2
Theme or Topic The PSA is relevant The PSA is fairly The PSA is not
4 to the theme or relevant to the relevant to the
topic theme or topic theme or topic
Content Ideas presented in Ideas presented in Ideas presented in
the PSA are the PSA are based the PSA have
4
accurate and based on research but errors and not
on research. contain some based on research
errors.
Creativity The PSA is unique The PSA is unique The PSA is not
3 and interesting. and uninteresting. original and
uninteresting
Visual imagery The PSA uses The PSA uses The PSA uses
concrete and concrete images abstract images
2
visually appealing but not visually that are not
images. appealing. visually appealing.
Total