Generation Z and Luxury

AGENDA
1. Introduction of Generation Z
2. Travel Trends of Generation Z in Hospitality
Industry
3. Trends of Hotels in China
4. How Does Young People Perceive Luxury
5. Implementation Suggestions For Hotel
6. Case Study
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Introduction of Generation Z

• Generation Z refers to the generation born between 1995 and

2009. It is also a generation greatly affected by the Internet and
scientific and technological products.

• The number of Generation Z in China is close to 300 million

• The impact of generation Z on the consumer market continues to

increase. The consumption expenditure driven by generation Z in
2021 will exceed 5 trillion yuan.
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The travel Trends of

the Generation Z in They are very active on social media

Hospitality Industry • Their mobile phone is the source of

planning, experiencing and sharing
every detail of the trip. This is one of
the most effective and simple trends to
participate through social media.

Pay more attention to online comments

• They usually tend to view your
comments on as many platforms as
possible and make sure they book
their stay in a good place.

www.floraladdress.com
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Food tourism travel trend

• They like to travel hundreds of
miles to world-class restaurants
The travel Trends of and well-known restaurants. They

the Generation Z in are keen to collect information

about traditions and local cuisine
Hospitality Industry and want to explore every point.

.Choose a technology driven Hotel

• With the influx of new
technologies and the convenience
of travel, consumers or travelers
require an alternative experience.
This is the factor they focus on
more.
www.floraladdress.com
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Title
Trends of
here
Hospitality in
China
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Want to feel the characteristics of other places

instead of going there.

• Under the covid-19 situation, people can

only travel in the surrounding areas.

Further explores the transition from

standardization to personalization

• The new generation of hotel

consumers, their mind is to be
innovative and different, so their
demands for hotel products should be
completely different from the original
standardized products

www.floraladdress.com
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New retail in the hotel industry

• Under the covid-19 situation, people

can only travel in the surrounding
areas.

Shows deeper competition and

cooperation relationship with third-
party platform

• Do precision marketing on large

traffic platforms such as Ctrip and
select people who match their own
user images for fixed-point and
targeted delivery and marketing.
www.floraladdress.com
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What is Luxury
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10

For me it is simplicity with a

focus on authenticity and
personalization in service
through craftmanship and real
one to one relationships

www.floraladdress.com
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How Does Young People Perceive Luxury

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12 • Generation Z and teenagers are more

attracted to the words "high quality"
and "durable" when buying goods

• They are unlikely to pay attention to

physical goods, and often regard
conspicuous consumption as wasteful
or unnecessary.

• Most people aged 13-33 said they were

not loyal to fashion brands

• 83% said they didn't care what brand a

dress was, as long as they liked it

www.floraladdress.com
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Implementation Suggestions For Hotels

Set different types of theme rooms

a) During the epidemic, people can't travel

abroad. They can set up rooms with
different national themes in the hotel.

b) A parent-child room, such as having a crib

in the room, can be convenient for families
with babies and children.
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c) Set up an entertainment center where mahjong

machines can be placed for Chinese people.

d) For young people, a projector that can watch

movies can be built in the room. Today's young

people prefer to put their mobile phones on the big

screen and choose their favorite programs to watch.

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Implementation Suggestions For Hotels

Using the AI technology
1. people can use their cellphones to check in and
check out.
2. Hotels with self-service kiosks or mobile visitor
portals are most likely to be visited.

Meet the social needs of young people

Nowadays, young people like to hold birthday parties
in hotels. Hotels can help them decorate them. If they
choose to hold a party in us, we can give birthday
cakes, flowers, decorations as a discount.
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