UNIVERSITY OF CALOOCAN CITY

COLLEGE OF BUSINESS AND ACCOUNTANCY

BACHELOR OF SCIENCE IN ACCOUNTANCY

GROUP ASYNCHRONOUS
ACTIVITY IN
ETHICS (GEC-008)

CASE STUDY OF NATIONAL BOOKSTORE

CARROLL’S PYRAMID OF SOCIAL CORPORATE RESPONSIBILITY

SUBMITTED BY:
Adorio, Cyra Anne G.
Balana, Marie Claire D.L.
Capundan, Nicole P.

BSA 2A

SUBMITTED TO:
Dr. Estarlita G. Dela Cruz

SEPTEMBER 2021
BACKGROUND OF THE COMPANY

National Bookstore is of the most famous and visited shop in the Philippines. It is one of the well- known and
largest establishment in terms of their retail school and office supplies. They also have books, novels,
magazines and any platforms in terms of entertainment. The bookstore nurturing every Filipino in their
successful and continue to be inspire. Despite of the struggles that they have done before in the Japanese
occupation in the Philippines during the World War II and scourge by typhoon, they rise up again and prove
that they are stronger in all cost. There journey is every close to the Filipino’s heart because they remain humble
and show us Filipinos that we can also succeed in life. But before that success the bookstore rebuilt for three
times and turned into rags to riches. National Bookstore was held by 1930’s and founded by Socorro Cancio-
Ramos and Jose Ramos and their family.

Our History In the 40's 1942 National Book Store was established by Jose and Socorro Ramos 1945 National
Book Store reopened in Avenida, Rizal after it was burned down during the liberation of Manila from Japanese
occupation. 1948 National Book Store was destroyed by Typhoon Gene.

VISION OF THE COMPANY

“We will be a globally competitive Filipino company delivering excellent customer experiences through its
profitable retail and learning centers and brands.”

MISSION OF THE COMPANY

We commit to:

Our Customers
Provide the highest standards of customer service.
Our Products
Offer a wide range of relevant and quality products.
Our People
Create programs for the development and advancement of our highly productive employees.
Our Shareholders/Partners
Develop mutually beneficial relationship for the welfare and growth of our company, partners and shareholders.
Our Community
Undertake community projects that aim to bring knowledge and learning within reach.
CARROLL’S PYRAMID OF CORPORATE SOCIAL RESPONSIBILITY (CSR)

Carroll’s CSR pyramid is a framework that explains how

and why organisations should take social responsibility.
The pyramid was developed by Archie Carroll and
highlights the four most important types of responsibility
of organisations. These are:
 Economic responsibility
 Legal responsibility
 Ethical responsibility
 Philanthropic responsibility

The pyramid’s base is profit. This foundation is necessary for a company to meet all laws and regulations, as
well as the demands of shareholders. Before a company can and should then take its philanthropic responsibility
or discretionary responsibility, it must also meet its ethical responsibilities.

What are the four components of Carroll’s CSR pyramid?

 Economic responsibility in Carroll’s CSR pyramid

The economic responsibility of companies is about producing goods and services that society needs and to make
a profit on them. Companies have shareholders who expect and demand a reasonable return on their
investments, they have employees who want to do their jobs safely and fairly, and have customers that want
quality products for fair prices. That’s the foundation of the pyramid upon which all the other layers rest.

 Legal responsibility in Carroll’s CSR pyramid

The legal responsibility of companies is about complying with the minimum rules that have been set.
Organisations are expected to operate and function within those rules. The basic rules consist of laws and
regulations that represent society’s views of codified ethics.

 Ethical responsibility in Carroll’s CSR pyramid

The ethical responsibility of businesses goes beyond society’s normative expectations – laws and regulations. In
addition, society expects organisations to conduct and manage their business in an ethical manner. Taking
ethical responsibility means that organisations embrace activities, standards, and practices that haven’t
necessarily been written down, but are still expected.

 Philanthropic responsibility in Carroll’s CSR pyramid

The philanthropic responsibility of businesses includes the voluntary or discretionary activities and practices of
businesses. Philanthropy isn’t a literal responsibility, but nowadays business are expected by society to take part
in such activities. The nature and quantity of these activities are voluntary and are guided by companies’ desire
to take part in social activities that are generally not expected from organisations in an ethical sense.
 ETHICAL RESPONSIBILITY
Here are the standards of Business Conduct and Ethics of the National Bookstore.
CONFLICT OF INTEREST
The conflict-of-interest occurs when the employees are having personal interest to the products and
transaction either directly or indirectly. Receiving’s one improper personal benefits as a result of Promotions
will not tolerated. The case must be investigated and prove guilty will be liable.

CONFIDENTIALITY
The commitment of the Directors, Company’s auditor, Employees and officer to hide the confidential
informations such as Financial Informations, transactions and etc. is prohibited from making any unlawful
disclosure of the information.

EMPLOYEE RELATIONS.
Harassment and illegal discrimination are not tolerated. Employees must be treated fairly and
respectfully. Employees and the company will work together as a team to create a good character and to take
care the reputation of the Business.

EXCELLENCE AND INTELLIGENCE.

The Intelligence of the board of directors and other organizations raise a project to help prevent the
looming serious problem of shortage of a skilled and smart workforce, companies have included education in
their Corporate Social Responsibility programs. National Book Store with the various profitable, non- profitable
groups and public organization united themselves to create a full-circle of support and sustenance for the
students while they are studying and providing support after attending the academe.

National Book Store core excellence in business sustainability opens an opportunity to provide educational aid
for the children. It aims that no one will be left behind to pursue their dreams and the right to have the
education.

FAIR DEALING.
The NBS will not compromise on its competitors' or other in retail Company' trademarks, patents, or
proprietary information, and will avoid all types of unfair competition banned by law. The Corporation's
Directors, Officers, and Employees shall avoid any fraudulent act or misleading practice when conducting
business. Unless such gifts or favors are of normal commercial standards, The Employees of the said company
are forbidden from giving or accepting, directly or indirectly, gifts or favors from any individual desiring to
transact business.
 PHILATHROPIC RESPONSIBILITY

National Book Store and other Partnership Foundations extend their humanitarian assistance to those people
who need extraordinary help in the society including Youths, (PWD’s) Persons with Disabilities, Victims of
Calamity, Medical Patients, Indigenous People and etc.

YOUTH, PERSONS WITH DISABILITIES

 Scholars of the SM Foundation partnership of National Book Store Foundation Inc, thank their
benefactor Henry Sy (above). At left, kids display the school supplies they received.
Photos courtesy of SM Foundation, National Bookstore Foundation
 Project Aral- the campaign is meant to give public school kids, those who were affected by the taal
erruption, their own sets of school supplies
 PROJECT AKLAT BOOK DRIVE -Annual Christmas books drive implemented in all National Book
Store branches.
The project aims to encourage NBS patrons to purchase and donate cheap but
good quality reading materials for distribution to school nationawide.

VICTIMS OF CALAMITIES

 DRY LIBRARY: MITCH ALBOM-NBSFI PROJECTA - partnership project between NBSFI and A
Hole in the Roof presented by bestselling author Mitch Albom to construct ten dome libraries for the
affected
schools in Tacloban after typhoon Yolanda. Popular authors from JK Rowling to
Jeff Kinnley donated books with their signatures. The last of the ten libraries will soon be up by mid
2018.

INDIGENOUS COMMUNITY

 READ OUT LOUD CHALLENGE -Spread the love for reading by participating in the National Book
Store Read Out
Loud Challenge to help set-up libraries across the nation

AFP ORPHAN

 HERO Foundation, INC.- Help Educate and Rear Orphans or more often known as the HERO
Foundation. It is a non-stock and non-for-profit organization. Through Armed Forces of the Philippines
(AFP)- Educational Benefit System Office (AFP-EBSO), HERO foundation relies on it for supplemental
financial support for the AFP orphans.
ACCOUNTING OFFICER

 Analyzed balance sheet accounts and posted monthly journal entries in accordance with US GAAP
 Performed monthly bank reconciliations and general ledger account analyses for assets worth over
$15M
 Maintained cash basis financials used to generate partner K-1s
 Owned the maintenance and tracking of inter-company loan schedules to ensure all deadlines were met
 Ensured proper GL coding of expense reports for bank and credit card reconciliations
 Coached and on-boarded 3 junior accountants