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to Journal of International Business Studies
Jin Nam Choi2 With the rapid increase in the application of Western HR practices in emerging
markets, it is crucial to investigate how non-Western employees react to
Economics and Management School, Wuhan Western HR practices such as pay for performance (PFP). We investigate
University, Wuhan, China; 2 College of Business employee reactions to PFP in emerging markets using China as a case. Our
Administration, Seoul National University, Seoul, multilevel analyses, based on data from 574 engineers in 22 domestic firms and
South Korea eight foreign firms in China, demonstrated that PFP was positively associated
with conscientiousness at the individual level. In contrast, PFP was negatively
Correspondence: related to employees' organizational commitment and interpersonal helping at
JN Choi, College of Business Administration, the organization level. This study suggests that the impact of "culture distance"
Seoul National University, Shinlim-dong,
associated with Western HR practices may be more likely to manifest itself in
San 56-1, Gwanak-gu, Seoul,
South Korea, 151-742. the collective entity than at the individual level. Employees of domestic firms
Tel: +82 2 880 2527; reported significantly higher levels of performance appraisal satisfaction and
Fax: +82 2 878 3154; justice perceptions than employees of foreign firms, which might explain why
E-mail: jnchoi@snu.kr PFP was more widely implemented in domestic firms in China. The present
results demonstrated that, in addition to the culture distance, the "context
distance" between domestic and foreign firms may play a critical role in
accruing benefits from PFP, indicating that PFP can be more beneficial to
domestic firms than to foreign firms. The present findings provide practical
implications for foreign firms operating in emerging markets.
journal of International Business Studies (2010), 41, 671-689.
doi: 1 0. 1 057/jibs.2009.40
INTRODUCTION
"Culture distance" is a critical human resource management (H
issue to be considered when multinational companies enter a
country with different cultural values (Gong, Shenkar, Luo, & Ny
2005). With an increasing number of foreign firms expandi
their operations to emerging markets (e.g., China, Russia, Vietnam
scholars and managers alike are concerned about the cross-cult
applicability of Western-style HR practices (Ralston, 2008; Rals
Holt, Terpstra, & Kai-Cheng, 1997; Witt, 2008; Zhu, Warner,
Rowley, 2007). Pay for performance (PFP, also often referred
performance-related pay or PRP), an efficiency-oriented remunera
system, is an important part of Western-style HR practice, becaus
prescribes employees' income. Compared with other Western-s
Received: 5 January 2007
Revised: 16 March 2009 HR practices (e.g., job interviews, training, teams), the success of
Accepted: 1 7 March 2009 is more likely to be influenced by culture distance, because of
Online publication date: 25 June 2009plausible cultural clash between the individualistic orientation
672
674
676
678
These eight categories did not represent equal Procedural justice climate. Drawing on scales used
proportions. Instead, they were designed to be in Tsui et al. (1997) and Moorman (1991),
more sensitive at detecting extreme levels (either we constructed a six-item measure (a=0.76) to
very high or low) of PFP than at detecting the assess procedural justice climate (PJC). Example
middle range. For this reason, instead of treating items include ''My company gives opportunities
this variable as an interval scale ranging between 1 to explain before punishing someone" and
and 8, we took the median values of each category "My company provides opportunities to appeal
(e.g., 2.5% for the first category, 40% for the fourth or challenge the decision regarding job
category), which represent the actual percentage of performance." Because this scale was aggregated
PFP. Although PFP is the individual-level predictor, as an organization-level variable, we examined
it was aggregated and included in the organization- organization-level reliability (a=0.84), within-
level analysis as a control variable for testing cross- group agreement (rwg=0.92), and between-unit
level moderation. Thus we calculated ICC values for variance (ICC(l)=0.24 and ICC(2)=0.78), all of
PFP. The value of ICC(l) was 0.37, indicatingwhich that justified our organization-level aggregation
37% of variance in PFP can be explained by of one's
PJC scores.
organizational membership. Although PFP can be
greatly influenced by organizations' HR practices,Distributive justice climate. Adapting items from Tsui
the ICC(l) value nevertheless suggests that indivi-
et al. (1997) and Moorman (1991), we developed a
dual-level variance was in fact much greater seven-item
than index (a=0.73) to measure the level of
organization-level variance. The ICC(2) valuedistributive
for justice within the organization. Sample
PFP was 0.92, which indicates that an organization-
items include "As compared to other companies,
level mean of PFP is a reliable estimate for this the results of performance appraisal in our
potential organization-level phenomenon. company are fair" and "My firm fairly rewards
employees considering their responsibilities." All
indexes for testing the adequacy of organization-
Affective commitment Adopting items developed by
level aggregation supported the presence of
Tsui, Pearce, Porter, and Tripoli (1997), we used a
distributive justice climate (DJC) as a collective
seven-item scale (a=0.85) to assess the participants'
phenomenon (organization-level a=0.80, rwg=0.93,
AC to their company. This scale included items
ICC(l)=0.12, and ICC(2)=0.61).
such as "I am proud to tell others that I am part of
this organization" and "I really care about the fate
Analytic Strategy: Split-Group Design
of this organization."
We used the entire sample to conduct individual-
level analysis. For the cross-level analysis, however,
Ostroff, Kinicki, and Clark (2002) showed that
Conscientiousness. Taking items from Farh, Earley,
single-source
and Lin (1997), participants' conscientiousness was data can cause substantial method
measured by a five-item index (a=0.77, e.g., variance
"I take at multiple levels of analysis. To avoid the
my job seriously and rarely make mistakes," "Iproblem
often when conducting cross-level analysis, we
arrive early and start to work immediately"). employed a split-group design (Ostroff et al., 2002)
and randomly divided employees within the Main sameEffects of PFP on AC and OCBs
organization into two subgroups (A and B), each The hypothesized individual-level relationships
including about 10 employees. Participants involvingin PFP were tested in HLM equations
Subgroup A provided individual-level data and reported in the first set of results based on the
those in Subgroup Β provided organization-level entire sample (see Table 2). As shown in Model 1 in
data when we conducted cross-level analysis. This Table 2, the link between PFP and AC was not
procedure effectively reduces multilevel method significant (Hypothesis 1 not supported). PFP was
variance by separating the sources for individual- positively associated with conscientiousness
and organization-level variables. (β=0.33, ρ < 0.01), but not with helping behavior.
Thus Hypothesis 2 was partially supported.
RESULTS
To examine the empirical distinctiveness of the
Individual-Level Moderation by PAS
current study variables we conducted three sets
To test the moderation by PAS, we entered both PAS
of confirmatory factor analyses (CFA). First, a
and its interaction term with PFP in Model 2
four-factor CFA for individual-level variables
(Cohen & Cohen, 1983). The results show that
(PAS, AC, conscientiousness, and helping)
PAS had significant main effects on all three
using the entire sample exhibited acceptable
outcome variables. Supporting Hypotheses 3a and
fit (χ2 (df=134)=471.73, p<0.001; CFI=0.93, 3b, the interaction between PFP and PAS was a
RMSEA=0.066). Second, a three-factor CFA
for three individual-level outcome variables significant predictor of AC (β=0Α7, ρ < 0.01),
conscientiousness (β=0.41, ρ < 0.05), and helping
(AC, conscientiousness, and helping) based
{β- 0.70, ρ < 0.01). Following the common proce-
on subgroup A resulted in satisfactory model
dure for graphing interaction effects (Aiken & West,
fit (χ2 (df=83)=226.49, ρ < 0.001; CFI=0.93,
1991), we identified two subgroups with high and
RMSEA=0.078). Finally, a two-factor CFA for PJC
low PAS, each operationalized as one standard
and DJC based on subgroup Β also showed
deviation greater and less than the mean PAS,
acceptable model fit (/2(df=51)=124.62, ρ < 0.001;
respectively. Figures 2a, 2b, and 2c demonstrate
CFI-0.94, RMSEA=0.071). In these three CFA
that PFP produced positive reactions (high AC and
models all loadings of items on their corresponding
OCBs) only when employees were satisfied with
latent factor were highly significant (all ρ < 0.01),
performance appraisal.
indicating convergent validity. Table 1 presents
descriptive statistics and correlations among
variables. Cross-Level Moderation by PJC and DJC
In the current data collected from 30 organiza-Hof mann and Gavin (1998) cogently explained
tions, hierarchical linear modeling (HLM; that unless researchers control for the organization-
Raudenbush & Bryk, 2002) is an appropriate level interaction between the individual-level pre-
analytic strategy for testing individual-level dictor (in our case, PFP) and the organization-level
hypotheses, because with this procedure the results moderator (PJC and DJC), the impacts of cross-level
are not confounded with interdependence or interaction terms are confounded, because they
shared variance among employees from the same represent both cross-level interaction (moderation
organization. Therefore HLM was used to test the of individual-level slopes by an organization-level
current hypotheses. moderator) and organization-level interaction
Table 1 Means, standard deviations, and inter-scale correlations: Individual level (N=574)
680
Table 2 Hierarchical linear models: Individual-level relationships between PFP and outcomes
Pay for performance (PFP) -0.02 -0.17 0.00 -0.22 -0.29 -0.4Ί
Performance appraisal satisfaction (PAS) 0.33*** 0.42*** 0.08*
PFP χ PAS 0.47** 0.52** -0.33
Pseudo/?2 0.00 0.17 0.00 0.25 0.00 0.01
Outcome: Conscientiousness
Pay for performance (PFP) 0.33** 0.28* 0.41** 0.30* 0.22 0.37
Performance appraisal satisfaction (PAS) 0.12** 0.14** 0.09
PFP χ PAS 0.41* 0.30 0.73*
Pseudo R2 0.02 0.04 0.02 0.03 0.00 0.03
Outcome: Helping
Pay for performance (PFP) 0.21 0.07 0.18 0.00 0.09 0.03
Performance appraisal satisfaction (PAS) 0.22** 0.25** 0.05
PFP χ PAS 0.70** 0.85** -0.14
Pseudo/?2 0.00 0.08 0.00 0.10 0.00 0.00
a 4.5 |
g 4
| ' -
U 3 , m
I 3 , m
I 2.5
<
2 I
C 4.5
g> 3.5
I 33 3 -
33 3 -
2.5
2 I
Θ f 4.5 ,
4.5 |
2.5
2 I
(interaction between two organization-level vari- Naumann & Bennett, 2000). However, interestingly,
ables). For this reason we tested our cross-level DJC (703) had a negative relationship with the
moderation hypotheses by controlling for the overall level of conscientiousness among employees
organization-level interactions between PFP and of the organization (y=-0.77, p<0.01).
justice climate variables (cf. Choi, 2006; Hofmann, The significant organization-level interaction (y04)
Morgeson, & Gerras, 2003). between PJC and PFP with regard to conscientious-
Following this procedure, in the first organiza- ness (7=3.38, ρ < 0.01) suggests that the overall level
tion-level (L2) equation in Table 3 we included five of PFP in an organization is positively related to its
control variables that predict the organization-level employees' overall level of conscientiousness only
intercept of the outcome. The regression coeffi- when its PJC is high. The significant cross-level
cients for the average PFP of an organization (yOi) interactions (711) between PJC and PFP in predicting
indicate that, at the organization level, PFP was AC and helping (yn=1.34 and 2.03, both p<0.05,
positively related to employees' conscientiousness respectively) supported our cross-level moderation
(7=0.97, ρ < 0.01), but negatively associated with hypotheses (Hypotheses 4a and 4b). Using the Aiken
commitment and helping (7=- 1.06, ρ < 0.05 and and West (1991) procedure, we identified organiza-
y=-1.02, p<0.05, respectively). The hypothesized tions with one standard deviation greater or less than
negative relationship of PFP with AC (Hypothesis 1) the average PJC and conducted the regression
seemed to occur at the organizational level rather analyses using the employees within the two subsets
than at the individual level. Consistent with prior of organizations. As depicted in Figure 3, the effects
of PFP on AC and helping were positive only in
findings observed in Western settings (Rynes et al.,
2005), PFP seemed to impede collaboration and organizations with high justice climate.
cohesion among members, and thus impair altruis-
tic behavior at the organization level, even in Comparing Employee Perceptions and Behavior
emerging markets characterized by high levels of in Domestic and Foreign Firms
collectivism and socialism.
Table 4 summarizes the results of mean compar-
Procedural justice climate (702) was positivelyisons between domestic and foreign firms. Unex-
associated with employees' AC and conscientious- pectedly, PFP was more intensively used in
ness at the organization level (7=0.53, ρ < 0.01 and
domestic firms than in foreign firms (0.46 and
7=0.51, ρ < 0.001, respectively) (Liao & Rupp,0.30,
2005;respectively, f=3.65, ρ < 0.001). In addition,
Parameter estimates
loi y 02 y 03 y 04 y os y η y 12
Outcome: Affective commitment -1.06* 0.53** -0.56 -2.Ί5 -1.82 1.34* -1.88
LI : AC,y=iffoy+i»iyPFP+r/y
12: ßOj=yoo+yoi PFPMean+7o2P]C+7o3D]C
+7o4PFPMean χ PJC+yosPFPMean χ DJC+U0
L2:j?ly=yi 0+711 PJC+y^DJC+U!
Outcome: Conscientiousness 0.97** 0.51*** -0.77** 3.38** -1.71 0.09 -0.29
LI : Conscientiousness^oy+Ai/PFP+r;/
L2: ßOj=yoo+yoi PFPMean+^PJC+yosDJC
+7o4PFPMean χ PJC+yosPFPMean χ D]C+U0
I2:ßy=yi 0+71 iPJC+^DJC+Ut
Outcome: Helping -1.02* 0.42 -0.29 -0.85 0.64 2.03* -0.65
LiiHelping^oy+^iyPFP+r^
L2: ßOj=yOQ+yoi PFPMean+^PJC+yosDJC
+7o4PFPMean χ PJC+yosPFPMean χ D]C+U0
L2: ßiy=ylo+}>iiPJC+y12DJC+Ui
682
discontinuing Hypothesis 5a, employees of domestic behavior (helping), than their counterparts in
firms reported greater levels of PAS (p<0.01), foreign firms.
procedural justice (p< 0.001), and distributive jus- Given this significant difference in contextual
tice (p<0.10). However, Hypothesis 5b was sup- perceptions and behavior in domestic and foreign
ported, in that employees of domestic firms firms, it is likely that employees' reactions toward
reported greater levels of AC (p< 0.001) and help-PFP in the two types of firms can take different
ing (p<0.05). All in all, employees of domestic functions. The second and the third sets of results
firms reported more positive contextual percep- reported in Table 2 present the results of the
tions in terms of PAS and justice perceptions, as individual-level HLM analysis using domestic and
well as more positive attitude (commitment) and foreign firms, respectively. The results from the
domestic firms sample were similar to those based
a 4>5 on the entire sample, except for the insignificant
moderating effect of PAS on conscientiousness. The
analysis based on foreign firms produced somewhat
weaker results, perhaps because of the small sample
1 ,, 3·5
Β
β
,,
i
3·5
r-
size (h=164), but showed a significant interaction
Ϊ 3
between PFP and PAS in predicting conscientious-
ness (j8=0.73, ρ < 0.05). As depicted in Figures 2d,
| ,„---
< 2.5 2e, and 2f, employees' PAS changed the direction of
the relationship between PFP and their reactions in
2 '
both domestic and foreign firms.
0% 25% 50% 75% 100%
b 4.5 ι
Post-Hoc Analyses
To further validate the present findings, we con-
4 ducted several post-hoc analyses. First, we per-
formed the same set of analyses presented in
u> 3.5 Tables 2 and 3 using the original eight-point
χ
I u> %^^^<^ "^ PJC
3 i ^^^^
Likert-type measure of PFP as the predictor. The
results based on this new predictor were identical to
^ ""~ - hi
"" (but
■*- - ^ PJC
slightly less significant than) the original
2.5
results based on actual percentage of PFP in one's
total salary. Second, we conducted the same HLM
2 I
analyses by switching the sources of data, using
0% 25% 50% 75% 100%
subgroup A to obtain organization-level moderators
and subgroup Β for individual-level variables.
Again, the results
Figure 3 Cross-level moderation by wereprocedural
quite similar to thosejustice c
(PJC). presented above.
Mean SD Mean SD
4.5 ι
organization. The relationships between PFP and
AC and helping observed at the organizational leve
were somewhat surprising, but revealing: PFP was
^ -+- High negatively related to organization-level aggregated
g> 3.5 ^
'&■ -■ ■ Low AC and helping.
S 3" In this study we also examined differences in
contextual perceptions and behavior of employee
2.5 ■
in domestic and foreign firms in China. The results
clearly indicated that Chinese employees possessed
more positive contextual perceptions and reported
2 I
684
(Snijders & Bosker, 1993). Future studies may and Whitney (2001). In this procedure, called the
explore the multilevel dynamics around PFP"marker- by variable technique/' Lindell and Whitney
using a larger number of organizations implement- suggested that, by including a marker variable that
ing it. should not be related to a study variable, the
Finally, our research design, in which all variables magnitude of common method variance (CMV)
were reported by the same source at the same time, can be estimated. Malhotra et al. (2006) demon-
poses a threat of common method bias (CMB) and strated that the efficacy of the marker-variable
introduces the ambiguity in causal directions of the technique in estimating the impact of CMV is
relationships identified. Although recent meta- comparable to that of the multi-trait, multi-method
analytic studies have maintained that the issue of approach. A comparison of the CMV-adjusted
CMB has been overestimated, and have confirmed correlation matrix and the original matrix indi-
that it does not change the relational patterns cated that the impact of CMV in our study is not
among variables (Malhotra, Kim, & Paul, 2006; that substantial.2 After the CMV adjustment, the
Spector, 2006), the issue of CMB in our study overall relational patterns and their significance
context deserves further consideration. First, as remained the same, and the changes in correlation
identified in previous studies (Podsakoff, MacKenzie, coefficients were less than 0.05.
& Lee, 2003), the main source of the same method Fourth, we agree that, given the cross-sectional
bias is due to the ambiguity of the information research design, it is impossible to determine the
requested by the scale items, which renders roomcausal directions of the relationships examined in
for subjective response tendencies to operate. this study. Nevertheless, based on prior studies, we
Given that our PFP measure was asking the actual can maintain that the causal flow as examined in
proportion of bonuses in one's total pay, the level of the present study is more plausible than the
ambiguity was low, and this PFP measure seemed reversed causal direction. Existing theoretical work
similar to other relatively objective measures that advanced that a more plausible causal direction is
can be obtained by self-reports such as age, gender, from HR practices such as PFP to employee out-
and organizational tenure. Although this point comes such as commitment and OCBs, rather than
does not eliminate the concern regarding CMB, it the other way around (Rynes et al., 2005). Empirical
reduces the problems due to CMB that can be studies based on longitudinal panel data also
expected in typical survey studies examining demonstrated that the dominant direction of
percept-percept relationships (e.g., personal values influence goes from workplace characteristics
and job attitudes). employee attitudes and behavior, rather than
Second, we mentioned that our cross-level ana- reverse (Houkes, Janssen, de Jonge, & Bakker, 200
lyses designed to test the main effects and moder- All in all, despite the problems of CMB and
ating effects of organizational justice variables were the ambiguity in causal directions, we believe that
based on multi-source data using the split-group our analysis offers meaningful and valid substan-
design. Given the significance of multicollinearitytive conclusions regarding the phenomenon in
issues among the main effect variables and mod- question. Nevertheless, it would be beneficial to
erators, this separation of sources for individual- test our conceptual model using longitudinal,
level and organizational-level predictors increases multi-source data to reduce the CMB-related con-
the robustness of our findings. Moreover, the cerns, and offer clear causal explanations among
significant main effects or moderating effects of study variables. For example, PFP can be assessed by
justice climate variables (reported by subgroup B) using payroll data, and OCBs can be reported by
on commitment and OCBs (reported by subgroup A) focal employees' peers or supervisors.
were free from the concern of CMB. In addition,
considering that a substantial portion of our
moderating hypotheses was supported, CMB may Implications for Research and Practice
not be a serious threat to our study, because CMB Despite these limitations, the present study
typically boosts only main effects but not interac-expands PFP theories and provides useful insights
tion effects. For example, Evans (1985) demon- for both domestic and foreign firms that utilize
strated that the correlated error attenuates the performance-based pay practices in emerging mar-
power to detect significant interactions. kets. Scholars have argued that there will be
Third, to estimate the effect of CMB in ournegative
results,responses to PFP among collectivistic
we followed the procedure developed by employees Lindell (e.g., Giacobbe-Miller et al., 2003; Zhu
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Accepted by Lorraine Eden, Editor-in-Chief, and Helen De Cieri, Departmental Editor, 17 March 2009. This paper has been with the authors f
five revisions.