Professional Documents
Culture Documents
CHAPTER ONE...................................................................................................................................1
1.0;BUSINESS DESCRIPTION...............................................................................................................1
1.1BUSINESS NAME.......................................................................................................................1
1.2;BUSINESS LOCATION AND ADDRESS........................................................................................1
1.3:FORM OWNERSHIP..................................................................................................................5
1.4:TYPE AND NATURE OF BUISINESS............................................................................................6
1.5:PRODUCTS/SERVICES...............................................................................................................6
1.6:JUSTIFICATION OF BUSINESS OPPORTUNITY...........................................................................7
1.7:INDUSTRY OF THE BUSINESS....................................................................................................8
1.8: BUSINESS GOALS.....................................................................................................................9
1.9:ENTRY AND GROWTH..............................................................................................................9
CHAPTER TWO.....................................................................................................................................10
2.0:Marketing plan..........................................................................................................................10
2.1:Potential customers...............................................................................................................10
2.2:MARKET SHARE......................................................................................................................10
2.3:COMPETITION........................................................................................................................15
2.4.1:METHODS OF PROMOTION................................................................................................15
2.4.2.............................................................................................................................................16
2.5:PRICING STRSTEGIES..............................................................................................................16
2.6:SALES TACTICS.......................................................................................................................16
2.7:DISTRIBUTION STRATEGY......................................................................................................16
CHAPTER THREE..................................................................................................................................17
3.0: ORGANIZATIONAL PLAN...........................................................................................................17
3.1: ORGANIZATIONAL CHART OR STRUCTURE...........................................................................17
3.2:PRODUCTION FACILITIES AND CAPACITY...............................................................................18
3.3:PERSONNEL,NUMBERS AND DUTIES......................................................................................20
3.4.1:Recruitment of staff............................................................................................................22
3,4.2:Training...............................................................................................................................23
3.4.3:Promotion...........................................................................................................................23
3.5:Remuneration........................................................................................................................23
3.5.1:Incentives...........................................................................................................................26
3.6.1:Licences..............................................................................................................................26
3.6.2:Permit.................................................................................................................................26
3.6.3:Buildind by-laws.................................................................................................................26
3.7:Supporting staff and services.................................................................................................27
CHAPTER FOUR....................................................................................................................................28
4.0:OPERATIONAL PLAN..................................................................................................................28
4.1:PRODUCTIONAL OR SERVICE DESIGNING AND DEVELOPMENT.............................................28
4.2:PRODUCTION FACILITIES.......................................................................................................30
THE GROUND PLAN.............................................................................................................................31
4.3:SERVICE STRATEGY................................................................................................................33
4.4:PRODUCTION PROCESS..........................................................................................................37
4.5:REGULATIONS AFFECTING THE OPERATIONS........................................................................39
4.6:EQUIPMENTS.........................................................................................................................40
CHAPTER FIVE:.....................................................................................................................................42
5.0:FINANCIAL PLAN........................................................................................................................42
5.1:PRE-OPERATIONAL COST...........................................................................................................42
5.2:WORKING CAPITAL ESTIMATE...................................................................................................45
5.3:PROJECT CASH FLOW STATEMENT............................................................................................47
PROJECT FLOW FOR THE YEAR 2022................................................................................................51
5.4:PRO-FORMA INCOME STATEMENT............................................................................................56
EXPENSES.....................................................................................................................................56
5.5:PROFOMAR BALANCE SHEET.....................................................................................................58
5.6:BREAK EVEN POINTS..................................................................................................................59
a) contribution marginTotal sales-variable cost...........................................................................59
b)contribution margin percentage...............................................................................................59
5.7:PROFITABILITY RATIOS...............................................................................................................59
5.8:DESIRED FINANCING..................................................................................................................60
5.9:PR0P0SED CAPITALIZATION.......................................................................................................60
CHAPTER ONE
1.0;BUSINESS DESCRIPTION
1.1BUSINESS NAME
The owner of the business will be Jannsen Anyango.She is twenty years old and single.She is
a resident of Kabongo in Nyando district in Kisumu county.She started schooling at St.Agnes
educational center after that joined Nyackach Girls High School and is currently taking a
certificate course in social work and community development at Kabete National
Polytechnic.Before joining the institution,she was working for her parents businessas a
cashier for a period of six months.The name of the business will be ventakone hotel.The
name is derived from a successful buisness
Bank loan will be secured by my parents title deeds.The business will be registered on the 8th
August 2021 and will start a week after registration.
1.5:PRODUCTS/SERVICES.
The business objectives is to offer good quqlity goods to suit the demand of the customer.The
prices of the products will be fixed and maintained regardless of the competitors however
discounts will be offered to customers who buy a lot of food and also the regular customers.
The list of food to be sold are:
Chapatti brown/white@20ksh
Maandazi@20ksh
Sausage beef/chicken@60ksh
Eggs(omlete,Spanish,boiled)@60ksh
Fries@100ksh
Goat meet(fried or roasted)@150ksh
Cow meat(fried or boiled)@120ksh
Ugali plain(brown or white)@30ksh
Rice plain@70ksh
Pilau@100ksh
Fish(wet or dry)@300ksh
Chicken(wet or dry)@300ksh
1.6:JUSTIFICATION OF BUSINESS OPPORTUNITY
The business will be located in Kondele wherw there is only mini hotels selling chapatti
beans in plenty.By that it will create job opportunities to the youths.We’ll have many people
coming to explore and eat in the place due to the food varieties.It’s locstion will help to
market the people driving and want to rest or have a take away food
.
The proposed business will operate under the service industry.The size of the business
proposed grow bigger.Many people have tried to improve their living standards by opening
hotels.It has also used technology to inform people world wide about the services it provides
and the existence of the market.The business will be affected by inadequatw trained personel
to carry out quqlity work also language barrier can be a challenge in that there will also be the
deaf or dump waiters so communication with customers might be a challenge
2.2:MARKET SHARE
The intended business will be going to capture the market share by prviding high quality
materials.The business intends to serve market population size of approximately 200km.The
market share of the total industry into the market competitions and others being the third
person the market share will be 70% of the total market share.
The project unit sales per month would be as follows:
ITEMS QUANTITY PER COST@ TOTAL KSH
MONTH
Fish 250 pieces 300 75,000
Big soda 20 crates 450 9,000
Small soda 15 crates 350 5,250
Chicken 30pieces 250 7,500
Rice 15 pkts 500 7,000
Flour(ugali) 2 bandales 1150 2,300
Flour(maandazi) 2 bandales 1200 2,400
TOTAL 319 4,200 108,950
2.3:COMPETITION.
The business will be situated near three hotels that offer the same services as well as business
items.The business have thie branches at different region of the country and two are for the
upper class while the other for the medium class.A health inspection was done and results
come that they serve over stayed food then use microwaves to warm.Customers complained
and one customer was found with food poisoning.Fatuma’s hotel was closed for six
months.Some tend to open their business late and close early making it inconvinientfor some
customers whocommute from far.they will capitalize on the issues by reducing some food
prices.The business are well known for opening other branches that are well known in
different parts of the country.Its performance will be comparatively higher than business will
competitors due to the quality and its management.The business will capitalize in
competitors’ weakness by providing food of good quality to eat and ensuring continuous
transportation of food and service offered to all cutomers well.
2.4.1:METHODS OF PROMOTION.
The proposed business plan will make its service and food offered known to customers
through offering discount to the customer depending on the customer buying the food sold.
2.4.2
The business will offer its service known to customers through advertisement through radios
and postera pinned and designed at all strategic points to create awareness to the public about
the business.This will be done after every month so as to reduce the epenses of the
advertisements.
2.5:PRICING STRSTEGIES.
The pricing of the food offere will be based on the quantity and quality of the services
provided.There will be asset of allowed discount prices to our customers and offer after sale
services to customers.For example,transportstions of more food offering of credit facilities to
all customers.
2.6:SALES TACTICS
The sale tactics of Ventakone Hotel by the business will be directly to h
customers.Recruitments will be done when the need arises and it will be through
advertisments.Training will be done twice a year after recruitment done.The aim of training is
to improve working experience and how to handle customers.
2.7:DISTRIBUTION STRATEGY.
The channel of distribution to be used by the business will be by the pick-ups and
motorcycles. These will tend to rescue customers hard struggle to access our services. The
business tend to expand by opening sub-branches in different places in town. The problem
that the business encounters will be poor infrastructure leading o no access of some place
during rainy seasons hence reduces on the supplies of the business product. The problem will
be solved by constructing roads.
CHAPTER THREE
3.0: ORGANIZATIONAL PLAN.
The sole proprietor of the business will develop a rule that will help in running the business.It
will ensure uniformity among the staff members and helps in responsibilities and
coordination of the managers and staff workers to.It helps the manager on how to go about on
time of supplying and sorting of materials.
3.1: ORGANIZATIONAL CHART OR STRUCTURE.
The organinizational chart below will show the flow of the work at Vetakone Hotel.
GENERAL MANAGER
ASSISTANT MANAGER
CASHIER
WAITERS >SECURITY >DRIVER
3.2:PRODUCTION FACILITIES AND CAPACITY
a)General manager.
The general manager will be the owner of the business and therefore oversees activities of
Ventakone Hotel.
Qualifications.
.Should have a diploma in hotel management.
.Should have a minimum experience of two years.
.Should be skilled in computer.
b) Assistant manager
An assistant manager should be responsible for activities within the firm which is ensuring
staff members are on dutie in time.They also help in purchasing the goods out of stock,they
are the ones to receive customers complains.
Qualifications.
.Should have a cerfificate in hotel management.
Age between 22-27.
Have a minimum experience of two years in the related field.
Have good communication skills.
b) Security Guard.
Ensures is safe from robbery and theft of products.
Qualifications.
Should be well trained.
Should be a form four leaver.
Age between 21-29.
c)Driver.
They provide transportation of goods from suppliers and also customers who nees transport
services.
Qualifications.
Must have a driving lincense from recognized school.
Must have a two years experience.
Must not have any court issues in driving.
3.4.1:Recruitment of staff.
The business will be responsible for personel recruitment.It will be done through
advertisments and the posts to be recruited with their qualifications.It will be done by the
manager assistant manager.
3,4.2:Training.
Training will be done for two weeks in the firm hall and it will be a short term training.Those
who will qualify will be shown around and be orientated.The assistant manager will help will
the training.He will also be exposed to seminers to gain more skills.
3.4.3:Promotion.
It will depend on the individual performance.It is the change of assigning job at lower level to
higher level within the business.It will depend on academic qualifications and their
character.Promotions will be given to the staff workers doing well at work,the ever first at
work and how they serve the customers
3.5:Remuneration.
It will be done according to qualifications,positions held by individuais and experiences.the
salaries allowance will be as follows:
PERS0NEL NUMBEROF SALARY ALLOWANCES
EMPLOYEES
General manager 1 50,000 2,000
Assistant manager 1 45,000 1,000
Cashier 1 30,000 1,000
Waiter 3 25,000 800
Security 1 21,000 2,500
Driver 2 18,000 5,000
TOTAL 9 189,000 12,300
3.5.1:Incentives.
It will be done to motivate employees to improve their moral in work.It will be done by
providing more job opportunities and offering fair salaries to employees,also voutchers will
be submitted.
3.6.1:Licences.
It will be obtained from Kisumu county government at a cost of 15,000ksh
3.6.2:Permit.
The public health permit will be obtained from the county health officer at a cost of
25,000ksh.It will be renewed after every year so as to allow operationa of the business.
3.6.3:Buildind by-laws.
Laws that will govern Ventakone Hotel will be done by obtaining certificate from Kenya
Revenue Authority for taxation.The laws will be like painting of the hotel and paying taxes to
the county government.
3.7:Supporting staff and services.
Banking services.
Ventakone Hotel will open an account with KCB bank in Kisumu county.The bank will
support in giving the business loans.
Insurance cover.
The business will have insurance cover against theft and fire risks.Insurance will be obtained
from Resolution Insurance Company.It will cost the firm 8,500ksh to acquire 1,000khs per
month.
Postal services
The business will open post office box at Kisumu so as to facilitate good communication
between public and government bodies also customers.
CHAPTER FOUR.
4.0:OPERATIONAL PLAN.
4.1:PRODUCTIONAL OR SERVICE DESIGNING AND DEVELOPMENT.
Ventakone hotel will ensure to provide quality services to every customers.It will be achieved
through proper time so as not todelay those in a rush and employ people with good skills in
the delivery services.The business will give the best quality to avoid inconveniences.Will
ensure to use the modified technology intaking orders from customers.
4.2:PRODUCTION FACILITIES.
SPECIFICATION DATE THE NUMBER COST PER TOTAL
NAMEOF REQUIRED SOURCE REQUIRED UNIT
EQUIPMENT 2021
Work station 8th /August Samsung 3 20,000 60,000
computers company
Tables 8th August Timber 45 5,500 247,500
company
Seats 8th August Timber 65 4,300 279,500
company
Shelves 8th August Kibuye 100 2,800 280,000
market
Sinks 8th August hardware 5 7,900 39,500
Toilets 8th August Hardware 14 13,000 182,000
Cash books 8th August Supermarket 9 500 4,500
TOTAL 1,093,000
The equipments of the proposed business will be hired at a cost of 7,000ksh each.The repair
will be done by Mr Mutwitu.If the equipments are insufficient,an order will be done from
Migori county.
THE GROUND PLAN
4.3:SERVICE STRATEGY.
The materials that will be stocked in the business will be determined by the customers.
The list will be as follows:
SPECIFICATION DATE THE NUMBER COST PER TOTAL
NAMEOF REQUIRED SOURCE REQUIRED UNIT
EQUIPMENT 2021
Work station 8th /August Samsung 3 20,000 60,000
computers company
Tables 8th August Timber 45 5,500 247,500
company
Seats 8th August Timber 65 4,300 279,500
company
Shelves 8th August Kibuye 100 2,800 280,000
market
Sinks 8th August hardware 5 7,900 39,500
Toilets 8th August Hardware 14 13,000 182,000
Cash books 8th August Supermarket 9 500 4,500
TOTAL 1,093,000
4.4:PRODUCTION PROCESS.
a)External factors affecting the operational plan.
Disaster of fire.
Stiff competition with other competitors.
Increased cost of production due to high demands.
b)Internal factors affecting the operational plan.
Employees falling sick.
Lack of cooperation among the staff.
Rent
Cash purchase
Wages and salaries
Electricity
Postage
Creditors paid
Insurance
License
Advertisments
Total expense
Profit before tax
Provision of 10%
Net profit after tax
5.5:PROFOMAR BALANCE SHEET
ITEM OPENING 2021 CLOSING 2022
Current asset
Cash in hand and at bank 240000 300000
Debtors 300000 450450
Stock of goods 400000 557750
Total 940000
5.6:BREAK EVEN POINTS.
a) contribution marginTotal sales-variable cost
28,047650-22196800
=5,850,850
b)contribution margin percentage
contribution margin
5850850 by 100
28047650
=20.86%
5.7:PROFITABILITY RATIOS.
RATIO TYPE WORKING YEAR 1 YEAR 2
Gross profit G.P
Return on quality
Return on investment
5.8:DESIRED FINANCING.
ITEM AMOUNT
Pre-operational cost 121,500
Working capital 7,747,550
Fixed assets 3,994,300
Total financing 11,863,350
5.9:PR0P0SED CAPITALIZATION.
ITEM AMOUNT
Owner contributions 1,500,000
Borrowed 10,123,350
Loan from bank 240,000
Total investment 11,863,350