BUSINESS PLAN

P.O.BOX 345-3500

TEL: 0712124336

EMAIL: fridahekaaal1@gmail.com

NAME: EKAAL FRIDAH

INDEX NUMBER: 5521050453

SUPERVISED BY: Mrs Caro

PRESENTED TO:KENYA NATIONAL EXAMINATION COUNCIL IN PARTIAL FULFILLMENT OF

AWARD OF CERTIFICATE IN INFORMATION COMMUNICATION TECHNOLOGY.

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DECLARATION
I hereby declare that this business plan is my own original work and also it has never been presented
to any other institution.

Name : Frida Ekaal

Signature________________________________________________________________

Date:____________________________________________________________________

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DEDICATION
I dedicate this business plan to my family members and my Lecturer Caroline

Mum, Dad, Brother ,Uncle.

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ACKNOWLEDGEMENT
I am very grateful to the almighty God for giving me good health ,and strength to do my business

plan work .My sincere thanks also to my parents for being there and my cousin Ekaaly for their moral

support during the writing of this business plan.

I also appreciate my Friends Peris and Brain for their support.

Thanks to my business plan supervisor , Mrs Caroline for the guidance and support.

May God bless you all.

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TABLE OF CONTENT
DECLARATION.......................................................................................................................................ii
DEDICATION.........................................................................................................................................iii
ACKNOWLEDGEMENT..........................................................................................................................iv
TABLE OF CONTENT...............................................................................................................................v
CHAPTER ONE.......................................................................................................................................1
1.1Business Description....................................................................................................................1
1.2 Marketing Plans..........................................................................................................................1
1.3 Organizational and Management Plan.......................................................................................1
1.4 Operational Plan.........................................................................................................................1
1.5 Financial Plan..............................................................................................................................1
CHAPTER TWO......................................................................................................................................2
2.0 BUSINESS DESCRIPTION..................................................................................................................2
2.1. PERSONAL BACKGROUND..........................................................................................................2
2.2 INVOLVEMENT OF THE BUSINESS...............................................................................................2
2.3 NATURE OF THE BUSINESS..........................................................................................................2
2.4 NAME OF THE BUSINESS.............................................................................................................2
2.5 BUSINESS LOCATION...................................................................................................................2
2.6 COMMECENT OF THE BUSINESS OPERATION.............................................................................3
2.7 INDUSTRY....................................................................................................................................3
2.8 JUSTIFICATION OF THE BUSINESS...............................................................................................3
2.9 GOALS OF THE BUSINESS............................................................................................................3
CHAPTER THREE....................................................................................................................................4
3.0 MARKETING PLAN.......................................................................................................................4
3.1 INTRODUCTION...........................................................................................................................4
3.2Marketing area............................................................................................................................4
3.3Customers....................................................................................................................................4
3.4COMPETITORS..............................................................................................................................4
3.5 MARKETING SHARE.....................................................................................................................5
3.6 PROMOTION...............................................................................................................................6
3.7 DISTRIBUTION STRATEGY...........................................................................................................7
CHAPTER FOUR.....................................................................................................................................8
4.0 ORGANIZATION AND MANAGEMENT PLAN...............................................................................8
4.1INTRODUCTION............................................................................................................................8
4.2 BUSINESS MANAGER AND QUALIFICAIONS...............................................................................9
4.3PERSONEL, NUMBER AND DUTIES...............................................................................................9

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4.4. REGULATIONS AFFECTING THE BUSINESS.................................................................................9

CHAPTER FIVE.....................................................................................................................................10
5.0Financial plan.............................................................................................................................10
5.1PRODUCTION FACILITIES AND CAPACITIES................................................................................10
5.2PRODUCTION STRATEGY............................................................................................................11
5.3REGULATIONS AFFECTING THE BUSINESS OPERATIONS...........................................................11
6.0CHAPTER SIX..................................................................................................................................12
6.0FINANCIAL PLAN........................................................................................................................12
6.1 ASSUMPTIONS..........................................................................................................................12
6.2PRE-OPERATIONAL COSTS.........................................................................................................12

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CHAPTER ONE
1.1Business Description.
This business will operate under the name Pine Electronic Cyber and will be situated in Turkana
north Area .operation will be managed under as a sole proprietor by Newton Legion , proposed
business address will be Pp. Box 345 3500 Lower and will use the owners number 0702141576.The
main purpose of the Business will Be Training various types of packages.

1.2 Marketing Plans

The business customers will include the dwellers of Turkana north area, various cyber and
computer shops owners. The business may also Face some competition from some competitors such
as, ISOFT cyber.

1.3 Organizational and Management Plan

The business will be managed by a various personnel, in their various sectors. The owner will be the
overall manager assisted by the deputy manager who will check on the shortcoming of the
enterprise and give possible solutions in absence of general manager.

1.4 Operational Plan

The business will need balances, computer packages, computer techniques, computer challenges; it
will also require stock from Computer cyber Stores .The store will be rented at a cost of ksh.30,
000PER MONTH. There will be rules and regulations affecting the running of the business.

1.5 Financial Plan

The business Requires a capital for five hundred thousand shillings 500,000 The entrepreneur will
raise Four hundred thousand shillings 400,000 , in form of owners .The remaining hundred thousand
shillings 100,000 will be borrowed from KCB bank in Kenya.

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CHAPTER TWO
2.0 BUSINESS DESCRIPTION
2.1. PERSONAL BACKGROUND
The business will be operated and managed by Cap Napak, who is currently taking Certificate Course
in Information Communication Technology at Kabarak of ICT.There will ba possibility because the
owner will have had accumulated enough capital,will have acquired enough computer skills and also
will have discovered Enough computer techniques.

2.2 INVOLVEMENT OF THE BUSINESS

The business will be involved in selling of computer electronics of different parts and the prices will
be according to the quality of the computer part being sold. This will include Adapter, charger, flash,
and hard drives .This will be done to satisfy customers and win them from the exciting competitors
hence maximising the profits.

2.3 NATURE OF THE BUSINESS

The business will be run under sole proprietorship at the start up as listed below.

 Easy to raise Capital

 Easy to make decisions
 Easy to control and manage stock
 Benefit of profits
 Direct contact with customers

2.4 NAME OF THE BUSINESS

The business will operate under the name Pine electronic Cyber .At a stage start-up it shall be one
branch but others will be opened three years later after opening the business.

2.5 BUSINESS LOCATION

Location

Computer Unique Cyber shall be located in Turkana north few kilometres from the bus terminus in
the tallest building painted green in the last floor, the room on your left as shown in the map below

To kokum

Lower Road

To Loima

Kenya school of Aviation

Area IV

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b) ADDRESS

The business will operate under the following address

PINE ELECTRONICS CYBER

P.O.BOX 345 3500

TURKANA

Tel.0712124336

2.6 COMMECENT OF THE BUSINESS OPERATION.

The business will commence its operation in the year 2022 January 3 rd due to the following

1. Enough capital will have been acquired

2. Enough documents submitted
3. Enough entrepreneur skills acquired and knowledge
4. Discovery of the need of the pine electronics cyber products

2.7 INDUSTRY
Pine electronics cyber falls under electronic product industry which is rapidly growing up faster
according to the information got from the research by the ministry of technology.

Then Rapid growths of cyber and electronic stores demand seem to increase with time due to the
quality.

2.8 JUSTIFICATION OF THE BUSINESS

Research on the justification and sustainability of the area for the intended type of the business due
to the following

1. Market- there is customer and industrial market in the area

2. Demand-Increased demand in the area because of high population
3. Availability of social amenities
4. Good transport and network communication

2.9 GOALS OF THE BUSINESS

a. Maximization of profit to satisfy customers
b. Win customers
c. Expansion of market
d. Being self-reliant

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CHAPTER THREE
3.0 MARKETING PLAN
3.1 INTRODUCTION
Marketing is creation of awareness of the goods and services that exist in the market or put in
the market so the customers are made aware of it.

Marketing created different flow of the products from the entrepreneur to the customers in
order to achieve targeted areas.

3.2Marketing area
Marketing areas are selected to the availability of market targeted by the business the business
area will also depend on the status of the market that is the growth of the business or the
potential of the customers

3.3Customers
The targeted customers will be grouped accordingly to their potential of buying. The grouping
will depend on various factors like the general income and economic activity in the area.

3.4COMPETITORS
There are two main competitors who are partially active and take 60 of the market share and are
located in turkana north but since they opened there has been no improvement

The main competitors are

a) ISOFT electronic stores

i. Address
P.O.BOX 143
Turkana

ii. Location
It will be located at turkana north III,near loima stores,a few meters from the bus
terminus.

III. Strength
 Its widely known
 Excellent customer service
 Offer sales services e.g. transport

IV. Weakness
 No specific working hours
 Substandard customers

B}.Kakuma stores
I. Address
P.O.BOX 14576

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Turkana
II.Location
Located just beside the Tai Bargain supermarket a few meters from the main
road from the bus terminus.

III. Strength
 Highly stocked
 Use direct distribution channel
 Use of personal selling

IV. Weaknesses
 No specific working
 No packing facilities
 Selling of one part of the computer

3.5 MARKETING SHARE

According to research the competitors take 50 of the total area market. Pine electronics store wil
occupy 40 at the start up with a vision of increasing its market share. This will be achieved through
proper marketing including_

 Proper pricing
 Reliable channel of distribution
 Provision of high quality product

The influence of Pine Electronics store, the market shares will be as follows in the charts below.

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Competitors

Pine electronic stores

Competitors

Unexploited

3.6 PROMOTION
This will be done purposely to create awareness to the customers of the new electronics store in the
area this will include

 Reducing prices
 Education on those who have no ideas on usage of computers

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 Training of packages

a) Personal selling
This will by being directly in contact with customers and convincing them that our
electronics are only the best in terms of quality and preferences. The customers will give
their views and feedbacks

b) Advertising
This will be done through sign posts placed in different places showing the price list of
our electronics and the variety offered .also locations will ba allocated on it

c) Public relation
Pine electronic stores will contribute in sponsoring the illiterate computer persons in
training them on the use of computers and computer packages

It will also provide

 Good customer relation
 Being positive
 Treat each customer as a loyalty
 Always appeal for sympathy
 Fulfil customers’ needs

3.7 DISTRIBUTION STRATEGY

Since electronics are portable any channel of distribution can be used to
distribute the electronics. The business shall use direct channels of distribution
which will be very short and no middle men involved.

The electronics will be transported to the business premises for the sale to the
customers to other electronic stores who will also sell to the customers as
shown

Producer Retail

Computer PINE
Electronic RETAILERS
ELECTRONIC SHOP.
Boards

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CUSTOMERS

CHAPTER FOUR
4.0 ORGANIZATION AND MANAGEMENT PLAN
4.1INTRODUCTION
In the organization of a business, several individuals with certain qualifications that suit the business
shall be employed to take responsibilities .Those at the top position will guide and control those
below them in the operating system.

a)Organisation chart

At the start, up the business will take the organisation structure style as shown in the chart below:

General Manager

Deputy General Manager

Marketing Manager

Treasurer

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BUSINESS PLAN

Cleaners

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4.2 BUSINESS MANAGER AND QUALIFICAIONS

The business managers shall be controlling all business operations and activities
Qualifications:
 Have communication skills
 Should have working skills
 Should be responsible
 Should be creative
 Should have a working experience

4.3PERSONEL, NUMBER AND DUTIES

The business start-up will have 5 personnel though it expects to employ more as the
business grows to diversity .The quality qualifications are as required

Sn Task Number Duties Time

1 Determining types 1 Job description 2hrs

of electronics
2 Providing 2 Evaluating 3hrs
information to
electronics
3 Keep business 3 Taking orders 2hrs
documents
4 Present 4 Give solutions 5hrs
electronics
qualities

4.4. REGULATIONS AFFECTING THE BUSINESS

a. External regulations
 The business must have a trading license
 The business must have a permit
 The business must have a good record
 All employees require identification card

b. Internal factors
i. All employers required at work by 8:00 am
ii. All employees must have a worksheet from manager
iii. All misconduct must be reported e.g. stealing from a customer

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CHAPTER FIVE
5.0Financial plan
This involves determining the course of action to achieve the desired results .it
ensures economic operations, improving motivation and facilities control by
reducing necessities.

5.1PRODUCTION FACILITIES AND CAPACITIES

At a start up the business shall operate with the locally available machine machine
and technologies. These technologies will be easier and cheaper to maintain and
used effectively

This will be based on the advanced technology:

Sn Equipment Qty supplier Cost use

1 Files 4 Uchumi supp 130 Keeping
records

Receipt books 2 Uchumi supp 150 Showing

records
calculators 1 Uchumi supp 100 calculations
Biro pens 1pkt Uchumi supp 500 writing
2 furniture
Tables 2 Ted enterprice 1.000 Placing tags
chairs 1 Ted enterprice 500 For treasurer
shelves 2 Ted enterprices 2,000 Placing
electronics
3 motorcycle 2 motorsport 7,000 Deliveries
4 Balance sheet 3 Jambo supp 5,000 Balance
record

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5.2PRODUCTION STRATEGY.
Pine Electronic stores shall use the production techniques to develop electronics
finishing and stocking electronics

Sn Task Equipment personnel Time

1 Determining Van director 5hrs

market for the
electronics
2 Identifying Pen for the Director 2hrs
important quality
qualities
3 Present charts Director 3hrs
electronic
qualities
4 Developing Employees 6hrs
model relating
to cusromers

5.3REGULATIONS AFFECTING THE BUSINESS OPERATIONS

External Regulations
 The business must have a trading license
 Must have a required permit
 Business must have a record

Internal Factors
 All employess to report by 8:00am
 Have permission from manager if sick
 Any misconduct must be punishable

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6.0CHAPTER SIX
6.0FINANCIAL PLAN
This involves determining the course of action to achieve desired results.it ensures economic
operations. Improves control by reducing unecesities

6.1 ASSUMPTIONS
1. Salaries will remain constant the first year
2. Rent will appreciate yearly
3. Sales will appreciate
4. Electricity and water bills will vary
5. Electronics will depreciate.

6.2PRE-OPERATIONAL COSTS
ITEMS

Rent deposit 5,000

Insurance 4,000

Water bills 500

Electricity bills 300

Stock 9.800

Stationary 1,700

Furniture 1,400

Advertisement 600

Total 170,056

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REFRENCES.
Mason, Colin and Matthew Stark. "What Do Investors Look for in a Business
Plan?" International Small Business Journal 22 (June 2005): 227–248.
McKeever, Mike P. How to Write a Business Plan. Berkeley, CA: Nolo, 2005.
Bechtel, C., & Jayaram, J. (1997). Supply chain management: A strategic
perspective. The International Journal of Logistics Management, 8(1), 15–34.
Basu, A., Lal, R., Srinivasan, V., & Staelin, R. (1985). Salesforce compensation
plans: An agency theoretic perspective. Marketing Science, 4, 267–291
Biesdorf, S., Court, D., & Willmott, P. (2013). Big data: What’s your plan. The
McKinsey quarterly. Retrieved at March 10, 2016,

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