UNIT SUMMARY

Communication is a process that involves parts which are the source, message,
channel, receiver, feedback, and context. Communication is successful when one
observes the principles of communication as well as ethics in communication.

The increasing worldwide integration of humanity today requires us to embrace

diversity; thus, you have to recognize and value differences such as age, gender,
race, ethnicity, ability, religion, education, marital status, sexual orientation, and
income. Miscommunication can arise due to cultural differences. The first step
towards multicultural communication is awareness to these differences.

The right use of language in a particular context contributes to successful

communication. The term, language register, refers to that variety of language that is
appropriate in specific situations. The use of language is determined by our audience,
the topic, the purpose and location. Register may be static, formal, consultative,
casual, and intimate.

There will be opportunities for you to write and to speak for an audience in school, in
the workplace, or in any other contexts. Visual images help the reader read and
understand texts and the information from the visual can support reading and help
make meaning of text.

The concept of visual literacy makes use of multimodal texts. Multimodal, proposed
by Kress and Jewitt in 2003, refers to the integration of different modes of text to
create meaning and to convey messages.

Presentation media can become an important feature of your speeches. In this case,
audiences appreciate speakers who use technological and symbolic resources
creatively. You can use presentation media to attract and connect with audience
members, spark their imagination, make and demonstrate your creativity.
Presentation media include overhead transparency, flip chart and poster, white board
and chalk board, document camera, video, handout, model, audio media, digital
slides, and real-time web access.
UNIT WORD LIST

• Channel is the medium (computer, telephone, letter, memo, report,

announcement, picture, spoken word, or other channels) over which the
message is transmitted.

• Casual Register is an informal language or conversational-in-tone register

used by peers and friends.
• Communication is the art and process of creating and sharing ideas.

• Consultative Register is a standard form of communication used when

consulting an expert and the language used is more precise.
• Context involves things such as your audience, the culture of your
organization and your general environment.

• Cultural relativism compares the values and behaviors of different cultures

and usually means judging them against standards of right and wrong for
your own culture.

• Culture consists of the beliefs, behaviors, objects, and other characteristics

common to the members of a particular group or society.

• Decoding is translating the message from its symbol forming a meaning.

• Discrimination is showing favoritism toward or prejudiced rejection of

people because of differences.

• Document camera is a projection device that uses a video camera to

capture and display images, including 3-D visual materials.

• Encoding is converting the idea into words or gestures that will convey
meaning.

• Ethical communication refers to the responsibility of the sender to provide

information
that is fully adequate for the circumstance, truthful in every sense, and not
deceptive in any way.
• Ethnic refers to a national or racial group.

• Ethnocentrism is the inherent belief that your own cultural traditions and
values are correct and superior.

• Feedback refers to the verbal and nonverbal responses of the receiver

created which is sent back to the sender.

• Flip chart is a large pad of paper that rests on an easel allowing a speaker
to record text or drawings with markers during a speech.
• Formal Register is a language variety used in formal settings and is one-
way in nature that usually follows a commonly accepted format.

• Globalization refers to the increasing economic, political, and cultural

integration and interdependence of diverse cultures or the worldwide
integration of humanity.
• Handouts are sheets of paper containing relevant information that are
distributed before, during, and after a speech.

• Intimate Register is considered a private communication reserved for close

family members or intimate people.
• Language is a system of symbols and rule for their use that make it possible
for people to understand and communicate one another
• Language register is a language variety that is appropriate in a specific
situation or refers to the degrees of formality in language use.

• Message is the information that the source or the sender wants to

communicate.

• Model is a copy of an object, usually built to scale, that represents the object
in detail.

• Multimodal refers to the integration of different modes of text to create

meaning and to convey messages.

• Nonverbal communication is any communication, other than written or

spoken language that creates meaning for someone.
• Overhead transparency is a clear, acetate page displayed by means of an
overhead projector.

• Physical disability usually means use of a wheelchair, a cane, crutches, or

a walker or difficulty seeing, hearing, speaking, or performing physical
activities.

• Presentation media are technical and material resources ranging from

presentation software such as PowerPoint to flip charts and handouts that
speakers use to highlight, clarify, and complement the information they
present orally.
• Presentation software is a computer software that allows users to display
information in multimedia slide shows.
• Race is defined as people who share the same language, history, and
characteristics or who have similar physical characteristics.
• Real-time web access (RWA) is employing a live internet feed as a visual
media or information resource during a public speech.

• Receiver is the recipient of the message.

• Source is the sender of the message who knows why the communication is
necessary and what result is needed.
• Static Register is the style of communication that is rarely or never changes.

• Stereotypes is assuming that behaviors or characteristics typical of a

particular culture define all members of that cultural group.

• Visual literacy is the ability to decode, interpret, create, question, challenge,

and evaluate texts that communicate with visual images as well as, or rather
than, words.
• Webidence is a web source displayed as evidence during a speech, found
by using real-time web access or webpage capture software.

• White board is a smooth white board that can be written or drawn on with
markers.