BUSINESS ADMINISTRATION major in MARKETING MANAGEMENT

ADVERTISING
Preliminary Examination
A.Y. 2021-2022 – 1st Semester
Name: Score:
Year & Section: Date:

General Direction:Examination guidelines, rules and regulations here.This test/examination was conducted online and
prepared for filing purposes.

Test I. True or False.

Direction: Identify if the statement is TRUE then write PAK. If the statement is FALSE write NO.

_____ 1.
_____ 2.
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_____ 5.
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_____ 7.
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_____ 9.
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_____ 13.
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_____ 15.

Test II. Enumeration

Direction: Write your answer on the space provided. Make sure that if it is a process, stage or step write it in
chronological order.

1 – 13
14 – 20
21 – 25
Test III. Essay
Direction: Please answer the questions briefly but concise. (10 points per question).

1. What is the reason that based on our discussion Kapamilya Network has more expensive rate than GMA-7?
2. Please state what is the difference of noontime to primetime in terms of commercial spot. (Except of
the time frame).
 ADVERTISING
Preliminary Examination
A.Y. 2021-2022 – 1st Semester

ANSWER KEY

Test I. True or False.

Direction: Identify if the statement is TRUE then write PAK. If the statement is FALSE write KEME.

1. KEME
2. KEME
3. PAK

Test II. Enumeration

Direction: Write your answer on the space provided. Make sure that if it is a process, stage or step write it in
chronological order.

1 – 13 Tips for creating an effective TV commercial

1. Break the pattern.

2. Don’t be boring.
3. Focus on the First three seconds.

Test III. Essay

1. No need to put the answer. Maybe if there is an specific/particular answer for the question only.

Prepared by: Checked by: Noted by:

Ranilo S. Castillo II, MBA Ranilo S. Castillo II, MBA Dr. Almario B. Garcia
Instructor Program Chair Dean, College Department