Review Test Submission: MBCM771D-Marketing Management-Jan 20-...

11/05/20, 10:21 PM

Hemant Bhatnagar

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Review Test Submission: MBCM771D-Marketing Management-Jan 20-Assignment2
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Review Test Submission: MBCM771D-Marketing

Management-Jan 20-Assignment2

User Hemant Bhatnagar

Course Sem1.Marketing Management
Test MBCM771D-Marketing Management-Jan 20-Assignment2
Started 11/05/20 20:30
Submitted 11/05/20 22:20
Due Date 15/05/20 23:59
Status Completed
Attempt Grade not available.
Score
Time 1 hour, 50 minutes
Elapsed
Instructions Center for Continuing Education - UPES
MBCM771D-Marketing Management
Assignment 2

Total Questions: 56
Total Marks: 100

Assignment Information :

The examination will consist of only Objective type (multiple choice) questions
requiring candidates to Mouse-click their correct choice of alternatives against the
related question number. The questions would carry 1 to 5 marks each depending on
the difficulty level of the question as indicated in the table below:

Difficulty Level of Questions:

1 Mark - Direct, Memory based

2 Marks - Memory & Conceptual
3 Marks - Conceptual & Analytical
4 Marks - Analytical based on understanding of concepts
5 Marks - Application based on understanding of concepts

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The question paper will be for 100 marks and considering marks allotted to
each question, the total number of questions would be around 63.
There will not be negative marking for wrong answers.
In case candidate does not want to attempt the question he I she should not
mouse-click any option.
The students are allowed to save the responses and come back later to
resume, complete and "Save and Submit" the assignment. However, if the
Due Date has expired, then the assignment will not be accessible and will be
marked as zero. In such cases, the student can re-attempt the assignment
allocated after enrolling in the subsequent Semester.
Once submitted, that answer sheet cannot be retreieved for any editing. The
student has to initiate a new attempt (if allowed), if he has submitted the
assignment by mistake.
The students are normally allowed 3 chances to attempt and submit the
assignment. The number of attempts availed is displayed under the "Test
Information".
The Highest Grade of the 3 attempts shall be considered for grading.
The assignments are auto evaluated, and hence no chance of re-
evaluation/re-totalling is allowed to the student.

Results Incorrectly Answered Questions

Displayed

Question 1

Despite the data glut that marketing managers receive, they frequently complain that they lack
________.

Question 2

If demand hardly changes with a small change in price, we say the demand is

Question 3

Which of the following are the three major types of vertical marketing systems?

Question 4

The consumer can obtain information from any of several sources. Which of the following is NOT
one of these types of sources?

Question 5

The promotion mix is the company's primary communication activity; the marketing mix must be
coordinated for the greatest communication impact. What is NOT included in the entire marketing
mix?

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Question 6

Product costs set a(n) ________ to a product's price.

Question 7

To a producer of goods, a greater number of channel levels means ________ and greater channel
complexity.

Question 8

Governmental agencies are becoming more involved in marketing as the years pass. When a
local government advertises keeping the area's streams and water supply cleaner, it is involved in
________.

Question 9

Specialty stores carry ________ with ________ within them.

Question 10

Through ________, many companies today are strengthening their connections to all partners,
from providers of raw materials to components to final products that are delivered to final buyers.

Question 11

Which of the following innovations has created opportunities for significant gains in distribution
efficiency?

Question 12

Price setting is usually determined by ________ in large companies.

Question 13

In the concept testing stage of new-product development, a product concept in ________ form is
presented to groups of target consumers.

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Question 14

The difference between distribution centers and storage warehouses is that the former are
designed to

Question 15

A detailed version of a new idea stated in meaningful customer terms is called a

Question 16

Using ________, retailers can share real-time data on sales and current inventory levels with
suppliers who take responsibility for ordering and delivering products to retailers, thereby saving
time and money.

Question 17

George is buying his first house. He has found two houses that he thinks he likes. He is highly
involved in the purchase and perceives significant differences between these two houses. George
will likely undertake ________.

Question 18

Rashmi Singh always knows about the trendiest fashions. She actively shares her knowledge
with a wide group of friends and colleagues about where to shop for cutting-edge fashion at
great deals, and her advice is often followed. Rashmi is an example of a(n)________.

Question 19

Sherri's Exclusives sells currently accepted and popular clothing items in given fields. What does
she stock in her store?

Question 20

Ryanair offers free flights to a quarter of its customers and rock-bottom prices to many of its
other customers. Ryanair then charges for all extra services, such as baggage handling and in-
flight refreshments. Which of the following best describes Ryanair's pricing method?

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Question 21

When there is price competition, many companies adopt following rather than cutting prices to
match competitors.

Question 22

Companies involved in deciding which items to include in the base price and which to offer as
options are engaged in ________ pricing.

Question 23

you have just created the perfect ad. It communicates the full mix of benefits upon which the
brand is differentiated and positioned. This full positioning of the brand is called ________.

Question 24

All of the following are a manufacturer's sponsorship options for a product EXCEPT ________.

Question 25

An increasing number of retailers and wholesalers have created their own ________, also called
store brands.

Question 26

After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in
________.

Question 27

In the model of buyer-readiness stages, the first stage is

Question 28

Which concept holds that achieving organizational goals depends on knowing the needs and
wants of target markets and delivering the desired satisfactions better than competitors do?

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Question 29

A society's basic values, perceptions, preferences, and behaviors are all part of its ________
environment

Question 30

All of the following are accurate descriptions of modern marketing, EXCEPT which one?

Question 31

Researchers found that a number of well-known brands tended to be strongly associated with
one particular trait, such as Jeep with ruggedness. Which of the following terms would a
marketer use to describe a specific mix of human traits that may be attributed to a particular
brand?

Question 32

Personal selling is the least expensive tool in the marketing communications mix.

Question 33

Price is the only element in the marketing mix that produces

Question 34

When a company sets out to analyze, plan, implement, and control sales force activities, the
company is undertaking

Question 35

The personal selling step in which the sales person asks for an order to the customer is classified
as

Question 36

A person's attitudes fit into a pattern, and to change one attitude may require difficult
adjustments in many others. Thus, a company should ________ try to fit its products into existing
attitudes rather than attempt to change attitudes.

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Question 37

When a firm varies its price by the season, month, day, or even hour, it is using following pricing:

Question 38

Causal research is used to ________.

Question 39

When it comes to international distribution channels, the decisions about channels and other
marketing activities are made at

Question 40

Your company decides to use internal sources for developing new product ideas. Which of the
following would NOT be consulted?

Question 41

When companies set prices, the government and social concerns are two ________ affecting
pricing decisions.

Question 42

The amount of money charged for a product or service is

Question 43

In recent years, it has/have been growing fast. This includes selling to final consumers through
direct mail, catalogs, telephone, and the Internet.

Question 44

The art and science of choosing target markets and building profitable relationships with them is
called ________.

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Question 45

Which step in the sales process is necessary to ensure customer satisfaction and repeat
business?

Question 46

When Pacific Fisheries groups its customers as countries by regions such as Asia, Australia, or
New Zealand, it is using which segmenting base?

Question 47

Selecting which segments of a population of customers to serve is called ________.

Question 48

Mass-media advertising routinely involves a company investing millions or even billions of dollars
to reach tens of ________ of customers with a single ad.

Question 49

________ is a person's pattern of living as expressed in his or her psychographics, including his
or her activities, interests, and opinions.

Question 50

At the very least, the ________ identifies the product or brand. It might also describe several
things about the product and promote the brand.

Question 51

A(n) ________ is the set of actual and potential buyers of a product.

Question 52

Some large corporations have developed ________ to help determine the optimal investment
across various media; such tools are useful when determining the relationship between

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promotional spending and brand sales.

Question 53

Which of the following refers to the prices that a buyer carries in his or her mind and refers to
when looking at a given product?

Question 54

You regularly purchase cleaning supplies for your custodial staff, using the same vendor and
ordering relatively consistent amounts of the same products with each purchase. This is an
example of a ________ situation.

Question 55

Which of the following is the set of benefits a company promises to deliver the customer to
satisfy their needs?

Question 56

________ are consumer products and services with unique characteristics or brand identification
for which a significant group of buyers is willing to make a special purchase effort.
Monday, 11 May 2020 22:20:54 o'clock IST

← OK

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