Facebook 2005

Facebook was essentially just a collection of disconnected profiles.

The company decided to drop "the" from its name in 2005, after it bought the domain Facebook.com for
$200,000.

the Facebook profile was the heart of the social-networking experience, but Groups were also a big part
of the early site. News Feed had yet to come into existence.

A 2005 redesign makes the member profile a little less cluttered.

The site expands to high school networks. It also drops the "the" to become just "Facebook."

Facebook adds photos and goes international.

Facebook 2021

Facebook will be limiting you to 8 conversion events per domain. This includes pixel events such as
conversions and page views and custom conversions.

And if you have ads optimized for events that are not one of the top 8,
they will be paused.

Facebook could be mostly video

Video is on average 10% of the cost of carousel or single image ads.”

1. Continued rise of video as the dominant media type

2. Rise of Facebook groups and Facebook group ads

3. Continued removal of core targeting options

4. Improvement or addition of ad formats

5. Bigger emphasis on customer experience