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Q1
Choose a service company you are familiar with and show how each of the 7 Ps of
services marketing applies to one of its service products

Answer

Service Marketing have 7Ps which are following as

product
price
pomotion
place
people
process
physical evidence

Product
A product is anything that may be presented to a marketplace for alteration, use, or intake
that could satisfy a want or need. Most products we think of are physical products but it is
usually offerings services . PIAC is also providing offerings to the nation, which may be
categorized as follow
PIA Cargo PIA Speedex PIA Businesses PIA Seat services PIA Engineering
:PRICE
A profit companies faces the task of setting a price on their product / service Cost is the
measure of cash that clients need to pay for the administrations. How does the costs set?
PIA needs to manage evaluating in two kinds of circumstance
Pricing of passenger tickets/ 2. Pricing of Cargo Airways Bill are two types of routes, .1
domestic routes and international routes, different pricing policies are used by PIA

DOMESTIC ROUTES: Prices for domestic route is fixed by government of Pakistan. The
cost-plus method is used to set prices at domestic level. Management estimates the price by
.using following six steps and sent to the government for final approval
Promotion

PIA will give advertisement in different magazines once after two month with a coupon of
15% off in the following magazines.Times Magazines and Spider
Newspaper Advertisement PIA will frequently give the advertisement in the most popular
.newspapers like Jung, Dawn,Business recorder
:PEOPLE
An essential aspect to any service provision is the use of appropriate staff and people.
Essential if the agency wants to achieve a form of aggressive advantage. Consumers make
judgments and supply perceptions of the service based totally on the personnel they have
interaction with. Staff should have the proper interpersonal abilities, attitude, and carrier
information to provide the service that consumers are purchasing. Many British
organization's purpose to use for the Investors in People accreditation, which tells
customers that group of workers is take care through the employer and they are skilled to
positive requirements. There is total 20,595 personnel operating in Pakistan International
Airport (PIA) which incorporates Board of Directors, Corporate secretary, Head of Internal
.Audit, Executive Management and Auditors underneath exclusive departments
:PROCESS
In PIA the technique is time while the clients purchase the tickets and the time in their
touchdown to their destination. Ticketing places of work are available for customers at all
there near destination. In Pakistan PIA have airports in different towns. It’s up to the
services receiver from in which they want to fly. First the purchaser Reserve a seat, than
purchase the price ticket from his/her nearest PIA Ticketing Office than after having price
tag the consumer has to reach at airport on the time mentioned In the price ticket as said
above that time is the factor which decide the whole procedure of this Service so when
consumer attain to Airport at the time cited he/she will be able to fly after a few security
.clearance in the direction of his desired vacation spot with brilliant comfort via PIA
PHYSICAL EVIDENCE
It is the material piece of a help. Rigorously talking there are no actual qualities to a help, so
a buyer will in general depend on material signals. There are numerous instances of actual
proof, including a portion of the accompanying