I.

Introduction:

Established before 1975, after the South was completely liberated, Colusa - MILIKET
instant noodle brand continues to be popular with users, with kraft wrapping paper and
images of two shrimps (Đỗ, 2015). From that relevance, instant noodles are often referred
to as Shrimp Noodles. Therefore, when it comes to instant noodles, we remember the
noodles with the image of two shrimps of Colusa – MILIKET (Đỗ, 2015). Besides
traditional instant products, Colusa - MILIKET products are becoming more and more
abundant with other processed food items such as: vermicelli, vermicelli, pho, noodle
soup, instant porridge..., and other items such as soy sauce, chili sauce, soup powder,
vegetable (Nguyen, 2021). Along with a system of modern laboratories and testing
laboratories, the Company has produced many new products with high quality, ensuring
food hygiene and safety, which are trusted by domestic and foreign customers (Nguyen,
2021).

Expanding all over the country, Colusa - MILIKET has a distribution network in all three
regions of the North, Central and South, with over 200 distributors all focusing on
satisfying customers and consumers in the whole country. In addition, Colusa - MILIKET
products have also been exported to many countries around the world such as France,
Australia, USA, Germany, Russia, Poland, Czech Republic, Laos, Cambodia, Samoa, etc
(Đỗ, 2015).

Colusa - MILIKET product brand has been awarded many gold medals at fairs and
exhibitions, for many consecutive years, consumers have voted as high-quality
Vietnamese goods (Đỗ, 2015). For two consecutive years 2006 - 2007, Colusa -
MILIKET brand was in the list of 100 Strong Brands - 100 Leading Brands, won the title
of famous brand in Vietnam by the official information provider AC Nieisen Vietnam
and Certified by Vietnam Chamber of Commerce & Industry.dipping sauce, etc (Đỗ,
2015).
 II. Major finding:
1. The definition of Marketing:

Marketing is mainly thought of as a process because it, for the most part, is a series of
activities linked together, somewhat contrary to popular belief (Ward, 2019). Besides,
marketing activities bring mainly values in which there are four segments, and four words
identify all. Products - Goods and services, it creates demand; Communication is
advertising; The location is where the customer can purchase the product; The price is
primarily the price of the product to exchange a transaction (Ward, 2019). According to
Ward (2019), the advantages that purchasers essentially get to address their issues are the
term value that customers essentially get when purchasing and utilizing the organization's
items. So, even though contribution generally is made by the organization, the value is
determined by the client (Ward, 2019). Marketing can be defined as building profitable
customer relationships by creating value for customers and capturing value in return
(Sreejith, 2019). Its activities aim to develop marketing and manage long-term customer
relationships for all intents and purposes (Sreejith, 2019).

Over the years, Colusa - Miliket has established a sophisticated, company that has
effectively applied marketing concepts in a meaningful way. To quickly and conveniently
meet the special daily shopping needs of consumers, the company's products are widely
distributed from large supermarkets to small convenience stores or even supermarkets.
personal grocery store (Đỗ, 2015). With more than 60 processed food products of all
kinds, to best meet the needs of consumers, is a significant number (Đỗ, 2015). Colusa -
MILIKET has supplied the domestic consumer market and exported the main instant
noodles, including many different designs and flavors with Asian characteristics such as:
Chicken, Shrimp, Crab, Pork, Beef, Duck, Mixed, Vegetarian Mushroom, Spicy
Shrimp… (Đỗ, 2015). Colusa has shown consumers that they are very focused on the
quality of each company's products and ensuring the safety of users.

2. The essential roles and responsibilities of the Marketing department in the

company:
Advertising roles are management-oriented activities that make it possible for any
employer to fulfil its intended commercial purpose. Advertising and marketing functions
are widespread from business to agency, as successful groups use efficient advertising
plans around the world. These functions include the monitoring of marketing data,
distribution, product, pricing, advertising, sales and financing in most cases (Dibb &
Simkin, 2013). To make any organization competitive and successful in general, these
functions are closely intertwined. In the case of Colusa - Miliket, they can address
roughly the positions and responsibilities of these characters:

a. Contribution to society:

The contribution to society is an effective way of measuring the performance of an

organization (Dibb & Simkin, 2013). The marketing department's responsibility concerns
the promotion and introduction of goods to consumers and relates to society to improve
and grow socially (Dibb & Simkin, 2013).

Faced with the impacts of the COVID-19 epidemic on business operations in many areas
of life - economy, people in difficult circumstances such as the homeless, selling lottery
tickets lost their jobs; temporary workers stopped without health insurance,
unemployment insurance..., Colusa Miliket cooperated with the Center for Youth Social
Work to organize the program "Connecting the community, spreading love" to join hands
to contribute and give 5,000 gifts to people in difficult circumstances due to the impact of
the COVID-19 epidemic in Ho Chi Minh City (Chung tay đẩy lùi dịch COVID-19 khi
những tấm lòng cùng nhìn về một hướng, 2021).

b. Work and transmit brand value:

Another duty is to create positive communications and brand values based on the needs
of the consumer. Besides, they must ensure that messages and images are communicated
consistently by each person from the organization. Brand management is a way to reach
consumers to make them close to customers and make their customers aware of their
products by name, logo, and slogan (Verdoy, 2013). Conceptually, the brand represents
the feelings conveyed by products, services and business shares (Verdoy, 2013). The
showcasing office is answerable for making and conveying pictures, informing and
thoughts that help pass on the brand (Verdoy, 2013).

Colusa focuses on building brand image by advertising strategies through media. Today,
along with the development of technology, most families own a television, each family
has a smartphone or a laptop with internet connection. Colusa took that opportunity to
spread their brand. It is not difficult to see their commercials on television. The company
has chosen the most appropriate time to carry out advertisements on television channels,
which is in the evening, when families live together and watch television together (Bui,
2017). Conlusa chooses suitable TV stations to advertise: HTV, Binh Duong, Long An,
Can Tho, … (Bui, 2017). Moreover, with a smartphone, when someone uses the internet
to wave their social network like Facebook, Zalo or to read electronic newspapers. If
someone goes online and searches for a product to buy, they will see Colusa products in
all e-commerce platforms like Shopee, Lazada, Tiki, … (Bui, 2017).

c. Listening to customer needs:

To manufacture a showcasing plan, it is fundamental to draw nearer to the customers and

hear them out to discover what their needs are (Verdoy, 2013). The showcasing division
has to set up the methods needed to acquire contribution from the client:

- Internal organizations of the organization: Build reviews or gather data from the
business staff and client care (divisions closest to the client) that might be essential to the
expected creation or redirection of promoting systems (Verdoy, 2013).

- Channels outside the organization: do searches and construct exercises on informal

communities that help to all the more likely comprehend clients' needs to transform them
into clients (Verdoy, 2013).

Undoubtedly, Colusa has done this very well, mainly learning to pay attention to the
shopping behavior of customers, and use the information obtained from customers to
craft products that customers want (Bui, 2017). To innovate, Colusa has quickly
stabilized the hearts of customers by focusing on bringing buyers the best quality items
(Bui, 2017). The company has created a communication channel with customers to ask
and answer questions, contribute ideas and ideas of customers by allowing customers to
send questions and contribute ideas on the website (Bui, 2017).

3. How showcasing office impacts and interrelates with different offices in the
organization:

It is essential to consider the role of the organization on the market and competition. That
is why a company needs to keep an eye on advertisements' pressure and know what they
are doing effectively or identify their mistakes to keep them from slipping into it.

a. Marketing and Customer Service:

Marketing and customer service are important functions of an organization. Both

functions work together to assess whether the customer is satisfied with the product and
service. The company's customer service department provides customer feedback to the
marketing department to help develop new products. Within the company, both
departments work together to build positive relationships with customers (Hayrynen,
2014).

For a positive product experience, Colusa needed to adapt and evolve its internal
processes so that its marketing and customer service teams could interact and collaborate
more effectively. When a company focuses on good customer service as a marketing
tactic, the bottom line is impacted positively. These two departments work together in
organizations with experienced managers because each will make the operations of the
other simpler, faster and more useful. Marketing attracts customers and customer service
keeps them coming back. The disorganized work between these teams will lead to
frustration with customers, leading to losses. In addition, there is a chance that you will
annoy customers with similar deals if these two groups work on their own.

b. Marketing and Human Resource

The main function of the human resources department is to work for the benefit of the
employees and hire the right candidate for the right job within the given budget. The
company's marketing department is linked with the human resources department to
ensure that vacancies are filled on time and that the right candidates are selected to join
the marketing team. In addition, the marketing department also coordinates with the
human resources department to ensure that the candidates are provided with adequate
training opportunities that can help the candidates deal with the current challenging
market conditions. school. Corporate HR continues to provide employee performance
feedback to the marketing department to evaluate performance and assess whether goals
have been achieved. In addition, HR helps the marketing department ensure that the
marketing department employees are working in satisfactory conditions and that their
personal goals are aligned with the organizational goals (De Vries, et al. ., 2012).

The human resources department will have the advertising support of the marketing
department, such as advertising the benefits and working environment of Consula to
attract more candidates to apply. At the same time, the human resources department will
also help the marketing department find talented employees. For example, basically,
Consula is short of staff, so the marketing department needs to hire employees,
obviously, the marketing department needs to do transgenic content to match the
company's needs - the right talent.

c. Finance department:

As indicated by Parikh (2014), without publicizing, deals of business products won't

increment, and without deals, there will be no increase, yet without promoting, there will
be no requirement for an account if the basic part of the fund is to discover motivations to
grow benefits, since, in such a case that there is no addition, the entire target of money
will be useless. "Also, for fruitful showcasing one has to have a solid base of account
since it is financed through which organization set objectives for promoting like deals
targets, deals value taking a gander at the expense of the item, remuneration for salesmen,
arranging and seeing that everything is working out as expected or not, etc" (Parikh,
2014).

Marketing strategies and related plans must be within a specific budget. This includes
looking at the profit and cost margins of brands, product lines and products, etc.). For
example, Consula's finance department would provide the marketing department with a
defined budget so that the marketing department could execute their marketing campaign
within a defined cost range. The finance department also provides the marketing
department with information regarding the costs that may be included to carry out the
marketing activity. Furthermore, it is necessary for Consula's marketing department to
contact the finance department for the current financial position of the business so that
appropriate marketing activities can be carried out.

III. Conclusion:

I have a new understanding of essential marketing after doing this research and knowing
the functions and duties of an organization's publicity staff. Also, I know more about the
ties between the marketing department and the other divisions of the organization, all of
which must be closely connected to optimize the company's benefits. Finally, I have a
good view of Consula MILIKET's business plan and the benefits and challenges they
have encountered.
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