Jenilyn L.

Villahermosa BSHM-4 September 18,2021

6507 Econ A|Applied Economics

Overview of the Business

The towns in southern Cebu used to deal with constant attacks from Moro raiders during the
Spanish era. To protect the residents of these towns, a series of watchtowers or baluartes were
built along the southern coast of the island. This defense line stretched from Santander to
Sibonga. One of these watchtowers is located in the town of Dalaguete. The creative owners of
the kioskofi made the old watchtower into a new version of itself. They do offer several coffee
and pastries for the people of the town and to the neighbouring town of dalaguete.

SWOT Analysis

STRENGTH
● Trained employees
● Strong online marketing strategy
● Resourceful and innovative

WEAKNESS
● Limited people can access due to its location
● Employees are not enough for a mass production
● Seats are not for everyone due to its limit
OPPORTUNITIES
● Boosted Online platforms
● Trend in the market
● Into local raw materials
THREATS
● IATF Protocols
● COVID-19 Pandemic
● Competitors

This shop was built within the Pandemic Era where people are in need of a place to
unwind and this shop is right in front of the bay area of the town Dalaguete is a perfect spot for
the shop. Their employees are well trained in making their food and beverages which makes
their guests come back. Aside from that they do have a strong online marketing strategy for they
give promos for their customers and as well as they do accept pre-nuptial shoots for people who
wanted to have them as their location therefore they are lowkey advertising their shop without
other people knowing it too much. Lastly i do believe on how creative and resourceful their
management is due to the exact location that they are standing right now, i can still remember
how quite that place before and how old it is due to its history but the creative management
gave the guests a whole next level ideas and results not only to promote the shop but to put
importance on the history of that watchtower as well. One of their weaknesses is the location
itself, we all know that watchtowers are way far from the highways that commuters are having
difficulties on going into the shop but the town people are known for having the tricycle but it's
way too hassle. Since it's already known from the town itself to the neighbouring town there's a
possibility of mass production but their employees are not large in numbers to provide the mass.
Limited seats for the people are one of the weaknesses for those customers who wanted to dine
in to the shop and because of the pandemic limit of customers to dine in and chill out.

Due to the marketing strategy of the online branding and promos this will enable the business to
gain more opportunities of possible customers as well as the huge possibility of promotion that
will enable the customers to visit the town and try the menu of the business. Aside from having
a good set of menu and service the business is giving the customers the “instagrammable vibe”
that enable the millennials to crave to try and dine inside the kioskofi. In this pandemic era we
are in need to follow protocols in order to function for a long time, some threats that are
mentioned are covid-19 related. Strict protocols are strictly followed but we cannot disregard the
fact that some of the customers are not able to follow such protocols which leads to suspension
of businesses for the business is responsible for their customers well-being too.

RECOMMENDATIONS

Assistance is available for businesses operating within quarantine zones who are struggling to
repay loans as a result.Philippine law directs that all banks, quasi-banks, financing and
companies – both public and private – must implement a 30 day grace period for the payment of
all loans from local businesses affected by community quarantines.
This applies to all kinds of loans, including but not limited to salary, personal, housing and motor
vehicle loans, as well as credit card loans. No interest, fees or payments shall be incurred by
the debtor as a result. Actively encourage employees who are sick or have recently had a close
contact with a person with COVID-19 to stay home. Develop policies that encourage sick
employees to stay at home (for example, sick leave) without fear of reprisal, and ensure
employees are aware of these policies. See the Maintaining Healthy Operations section below
for suggestions.CDC recommends masks to reduce the risk of COVID-19 spread. Masks are
currently recommended for employees and for customers as much as possible when not eating
or drinking and when social distancing measures are difficult to maintain. These masks
(sometimes called cloth masks) are meant to protect other people in case the wearer is
infectednclude messages (for example, videos) about behaviors that prevent spread of COVID-
19 when communicating with vendors, staff, and customers (such as on business websites, in
emails, and on social media accounts).Communicate the prevention steps the restaurant or bar
is taking and any changes in protocols on business websites, in emails, and on social media
accounts.
REFERENCES:

(Philippine board of investments) “Financial Assistance” https://boi.gov.ph/financial-assistance/

(Centers for Disease Control and Prevention) “Considerations for Restaurant and Bar
Operators” https://www.cdc.gov/coronavirus/2019-ncov/community/organizations/business-
employers/bars-restaurants.html