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Quantitative research is based on the aspect of quantity or extent. Research of this nature involve
systematic experimental analysis of observable phenomenon via statistical, mathematical or
computational techniques in numerical form such as statistics, percentages, etc. (Mishra & Alok,
2017). It is associated with the first methodological revolution.
Quantitative research usually tries to determine or predict cause-effect relationships and explain
these relationship. They are therefore said to be deterministic. They also test hypothesis using the
deductive approach. They use data collection tools such as questionnaires and structured
interviews to get data that are numerical or coded. They also use random sampling methods in
order to reduce bias as well get representative samples so that research findings can be
generalized.
Qualitative research is associated with the second methodological revolution. Their epistemology
is mainly constructionism which Creswell (2012) also referred to as interpretivism. Their
axiology is such that they accepts that their research is not independent of themselves. In terms
of ontology, the qualitative researcher believes that reality is multiple. They use methodologies
such as ethnography, phenomenological research, grounded theory, and methods such as
observation, unstructured interviews, visual ethnographic methods etc.
Qualitative research unlike quantitative research seeks to understand. They try to understand how
people’s opinions are formed, why people act the way they do, the reasons for certain cultures,
how such cultures evolved, how people are affected by certain phenomena etc. They are
therefore seeking for deep-meanings of things, not just cause-effect relationship. In most cases,
they are not broad, do not cover large samples but they have the ability to generate narrow but
rich data, provide depth and expose key issues. They are also useful in uncovering variables that
were otherwise not known to be existing as well as in theory generation. They use inductive
approach to generate theories e.g. grounded theories.
For example, when measuring perception, emotions, etc., one cannot do this with quantitative
methods even though quantitative methods have their advantages. In order to find out the
problem leading to divorce and how it affected the women involved, qualitative research is
necessary and was used in a study (Thomas & Ryan, 2008). Quantitative research would not
have been adequate for this study. Another practical case is trying to understand why fishermen
sing while fishing.
In the same vein, understanding why coastal communities prefer to cut down mangroves for fish-
smoking through qualitative research despite been told its dangers would not be enough to
determine their vulnerability to erosion/flooding. Quantitative research would still be needed to
measure the relationship between mangrove destruction and vulnerability to coastal
erosion/flooding. Another example is that unobserved heterogeneity (endogeneity) cannot be
measured by qualitative research but this can be predicted by instrumental variables or treatment-
effect models which is a quantitative research.
The qualitative-quantitative distinction also diverts attention from the nature of the phenomena
being studied (Vogt, 2008). Whether variables should be treated as names or as numbers should
depend on: the nature of the research question, the purposes of the researcher, or on the
ontological character of the phenomena being studied (Vogt, 2008). Data coding decisions
should result from, not shape, our understanding of the substantive nature of the phenomena we
are studying (Vogt, 2008). The nature of the research problem should determine what method to
use (Sengupta, 2017).
The qualitative-quantitative debate also leads to confusion about the nature of our thoughts
(Vogt, 2008). Our thought processes are not compartmentalized into numbers and words. Our
research should not also be compartmentalized. First, numbers are words. Mathematicians say
the names of numbers when counting or performing mathematical operations at least in their
heads (Vogt, 2008). Likewise, in qualitative research, words relating to quantity such as more or
less, mild or strong or no (reaction), singular or plurals etc. are used (Vogt, 2008).
Furthermore, another reason why this debate is not necessary is the fact that both methods can be
used simultaneously or sequentially as seen in the convergent, and sequential mixed methods.
Some advantages are seen in research work where quantitative and qualitative methods (mixed
methods) are used as well as in triangulation where more than one method, theories or observers
are used to collect data on the same topic. Triangulation help to assure the validity and credibility
of the research (Heale and Forbes, 2013). The mixed method is a form of triangulation (Noble
and Heale, 2019).
It ensures that the fundamental biases/weaknesses arising from the use of one method are
overcomed by the other (Heale and Forbes, 2013).
It helps enrich a research work by offering a variety of data set (both numerical, words,
pictures, videos, paintings, artefacts etc.) to explain different aspects of the same
phenomena.
It can help to better explain the result of a study (Joppe, 2006). For example having data
in the form of people’s perception can help explain better the results of a quantitative
study.
Also, it help in refuting/confirming the results of a research. For example if the results of
a quantitative study contradicts that of a qualitative study, the research can try to further
investigate the reasons for the discrepancy and this can lead to refuting the results of one
of the studies in some cases.
As is obvious from the above, the use of both methods assure the validity and credibility
of the research. If both methods lead to the same results, people would be more confident
of the research findings.
In conclusion, as seen in the pragmatist view, researchers should be more concerned with ‘what
works’ and with finding practical solutions to problems. Instead of focusing on the methods, they
should focus on the problem been studied and the questions asked about the problem. The
question should therefore be ‘which method works out most effectively in this study?’
Continuously trying to prove that one method is superior to the other would only throw
development backstage (Sengupta, 2017). Researchers should therefore concern themselves
more with getting the truth and should use whatever methods that would help them do this, as
according to Bawden (1904), the test for truth is utility.
REFERENCES
Noble, H., & Heale, R. (2019). Triangulation in research, with examples. Evidence-Based
Nursing, 22, 67-68.
Thomas, C., & Ryan, M. (2008). Women's perception of the divorce experience: A qualitative
study. Journal of Divorce & Remarriage, 49(3-4), 210-224.