GULSHAN CAMPUS, KARACHI

NAME OF STUDENT: ID No.

MID TERM EXAMINATION

SPRING 2021
Department / Date of Time Total
Program Semester Course Title Instructor
Faculty Exam Allowed Marks
Spring Business Miss 24 May
FMS BBA 4 48 Hrs. 25
2021 communication Mehak 2021

Instructions:
1. This paper contains _ questions. Attempt all questions.
2. Marks of each question are mentioned at the end of each question.
3. Mobile Phones must be powered off and kept away during the exam.
4. Cheating of any type will disqualify the candidate.
5. Admit card is compulsory to appear in exam.
6. Student shall not be allowed to enter in exam hall after the specified time.
7. Student must comply with given instructions by the invigilator or examiner.
8. Any arguments/misbehavior with invigilator shall be resulted to disciplinary action.
9. Download the paper and write the answers in the downloaded question paper by making lines,
10. Paper should be uploaded in the word file with the proper file name mentioning your id number
with your full name only.

This paper has a total of 5 pages including this title page

 GULSHAN CAMPUS, KARACHI

MID TERM EXAMINATION

SPRING 2021

COURSE TITLE:
BUSINESS COMMUNICATION
______________________________________________________________________

Note: Attempt all questions:

Q.1 What is meant by vertical communication and what are its three types? Explain with
examples? (6)
ANSWER:
VERTICAL COMMUNICATION:
The communication in which the flow of information between employees, departments and units is in
two opposite levels in an organization.
Vertical communication is further classified into three types,
 Downward or Top Down Communication
 Upward or Bottom Up Communication
 Crosswise or Diagonal Communication

Downward or Top Down Communication;

In Downwards communication, the information flows from upper level or superior to lower level or
subordinate.
For example,
New project allotted by department manager to employee.

Upward or Bottom Up communication;

In Upward communication, the information flows from lower level or subordinate to upper level or
superior.
For example,
Team leader reports to his manager about the problems being faced in the completion of the
project.

Crosswise or Diagonal communication;

In Crosswise communication, the information flows between people working in two different levels of
organization.
For example,
Employee of sales department communicates with senior supply chain manager.

Instructor's Name: Miss Mehak 1

 GULSHAN CAMPUS, KARACHI

Q.2 What are the latest trends in Business communication? Write six points only (6)
ANSWER:
LATEST TRENDS IN BUSINESS COMMUNICATION:
1. Unified communication is increasing as it reduces organization costs and contains additional
features for a better responsive experience such as phone, chat services, feedback, messaging and
commenting system etc.
2. Video communication has started playing a superior role in business meetings such as Video
conferencing, which also provide collaboration options such as screen sharing and document
sharing etc.
3. IP messaging or real time messaging will become the email of developing market. For example
WhatsApp and Skype etc.
4. The Mobile phones are replacing the use of office phones.
5. The growth of cloud communication services will be on the rise.
6. A rapid increase in diverse workforce.

Q.3 How do you show consideration in communication? Give example only (2)
ANSWER:
CONSIDERATION;
Example 1;
 I or We attitude:
“We have received your order. We will deliver it within 5 to 8 days.”
 You attitude:
“Thank you for placing your order. You will receive it within 5 to 8 days.”
Example 2;
 I or We attitude:
“I am delighted to announce that I am providing 700 online courses for free of cost. I require you to
do the registration before 25 may.”
 You attitude:
“You will be able to learn 700 online courses for free of cost in order to enhance your skills and
knowledge. Please register yourself before 25th may.”

Q.4 Read the given email .Is this message complete? What is the missing element of this
message .Explain in 3 bullet points only? Write complete message too. (6)

Hi all,

Instructor's Name: Miss Mehak 2

 GULSHAN CAMPUS, KARACHI

Let us meet tomorrow to discuss the product launch event. Please be there on time.

Thanks
Chris

ANSWER:
No, this message is not complete. Following are the elements missing in this message,
 The location and time is not mentioned for the meeting.
 The agenda of the conversation is not mentioned.
 The receiver would have to contact Chris again for clear information.

Complete Message;
Hi all,

Let us meet tomorrow at 9:30 am at meeting room 2 to discuss the product launch event. We will have
to decide that who will address the keynote speech and who will complete the event invitation letter
tomorrow. Please be there on time.

Thanks
Chris

Q.5 Suggest the idioms. (5)

IDIOM S MEANINGS
I don’t want to talk about this
controversial matter.
We must learn these things.
We do not want to declare the matters
publicly.
If you're brave and still decide to go for
it, even with a small chance of

Instructor's Name: Miss Mehak 3

 GULSHAN CAMPUS, KARACHI

succeeding
We will conduct the meeting later.

ANSWER:

IDIOM S MEANINGS
Hot potato I don’t want to talk about this
controversial matter.
Learn the ropes We must learn these things.
Behind the scenes We do not want to declare the matters
publicly.
Long shot If you're brave and still decide to go for
it, even with a small chance of
succeeding
Let’s Table It We will conduct the meeting later.

Instructor's Name: Miss Mehak 4