Fast M oving Consum er Goods Dynam ics - Vietnam (TT + M T VietNam )

7.4%
4.9%
5.2%
4.2% 4.3% 4.3% 4.7% 4.3% 4.6%
3.0% 2.5% 2.1%
2.3% 2.7% 2.4% 1.9%
2.1%
1.9% 0.0%
2.0% 2.3% 1.6% 1.8% 2.3% 2.4% 2.5%
2.4% 1.4%
0.6%
0.7% -0.8%
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

-4.5% -0.4%
-3.7%
-9.5%

-9.9%

MAT YA MAT TY . YTD YA YTD TY . Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Q1'20 L3Ms

Unit Value Growth Volume Change (Weighted Value) Nominal Value Growth

Source: Nielsen Retail Index – Versus year ago – Nationwide (TT ON + OFF VietNam + MT VietNam). Period ending APR20

1
 MARKET OVERVIEW: TT vs MT
M arket Value Cont ribut ion in Tot al Viet Nam : 86% 14%
MAT TY - vs. YA YTD TY - vs. YA

18.4%
18.8%

17.2% 20.4%

2.1%
0.0% 1.9% 1.2% 0.7% 0.7% -1.7%
2.0% -0.3% -4.5%
-3.7%
-2.1% -7.9%
-7.2%
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

Viet nam (TT + M T Viet Nam TT M T Viet nam Viet nam (TT + M T Viet Nam TT M T Viet nam
Viet Nam ) Viet Nam )

L3Ms - vs. YA L3Ms - vs. PP

-1.1% -0.6%
-7.7%
8.9%
16.1% -11.2% -10.6%
-0.4% 0.0% -11.1%
-9.5% -12.6% -7.1% -12.3% -11.0%
-9.9%
-12.6%
-18.7%
Viet nam (TT + M T Viet Nam TT M T Viet nam
Viet Nam ) Viet nam (TT + M T Viet Nam TT M T Viet nam
Viet Nam )
Note: Total VietNam: VietNam (TT + MT VietNam). Period ending: APR20
Source: Nielsen Retail Index. With New Universe updated in 6th Feb, 2020 2
 MARKET OVERVIEW: Urban vs Rural
M arket Value Cont ribut ion in Tot al Viet Nam : 43% 44%
MAT TY - vs. YA YTD TY - vs. YA

1.7%
1.5%
2.2% 0.7% 0.3%
1.9% 1.5%
-4.9%
-0.3% -0.7% -7.9% -3.3%
-2.1% -11.2%
-3.6%
-2.1% -7.2%

-10.9%
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

VietNam TT Urban TT Rural TT VietNam TT Urban TT Rural TT

L3Ms - vs. YA L3Ms - vs. PP

-0.6%
0.7%
1.1%
0.0% -0.5% -0.9% -5.1%
-4.4%
-9.4%
-12.6%
-16.1% -8.3% -11.1%
-10.6%
-12.6% -16.5%
-17.4%
-16.6%

VietNam TT Urban TT Rural TT VietNam TT Urban TT Rural TT

Note: Total VietNam: VietNam (MT Urban). Period ending: APR20

Source: Nielsen Retail Index. With New Universe updated in 6th Feb, 2020 3
 .

Viet nam (TT + MT Viet Nam ) - FMCG - Value % Share Viet nam (TT + MT Viet Nam ) - FMCG - Value % Chg YA
M AT YA M AT TY L3M s

FM CG 4.2 2.1 -9.9

21.3 21.3 19.5
Beer 6.0 2.1 -20.3

19.6
Non-alcoholic Beverage 7.2 1.7 -15.3
20.3 20.3
Cigaret te 3.1 -0.1 -10.8
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

14.0
14.3 14.0
2.2 Baby Care 3.8 -5.9 -11.9
2.3 2.1
12.0
12.5 12.2 Milk Bases -1.4 0.0 -5.7

16.6 17.4 19.6 Foods 4.0 7.1 3.1

6.3 6.2 6.4 Home Care 3.8 1.1 -5.5

6.5 6.5 6.9
Personal Care 4.0 2.9 -0.1
MAT YA MAT TY L3Ms

Cat egories including: Shampoo, Hair Condit ioner, Toilet Soap, Toot hpast e, Toot hbrush, Feminine Prot ect ion, Laundry, Dishwashing Liquid, Fabric Soft ener, Household Cleaner, H.I. Aerosol,
H.I. Coil, Insect icide Cont rol, Msg-Bouillon, Inst ant Noodles, Biscuit s, Pie & Sponge Cake, Soft Drink, Energy Drink, RTD Tea, Fruit Juice, Package Wat er, Sport Drink, Coffee , Beer, RTD Milk, SCM,
Sauces, Chili Sauce, Tonic Fodd Drink, Cigaret t e, Milk Powder, Baby Diapers, Facial Tissue, Tissue (Napkin/ Toilet / Kit chen), Candy, Snack.
Source: Nielsen Ret ail Audit , Period Ending: APR20
4
 NON-ALC BEVERAGE
.

Vietnam (TT +MT VietNam) - Beverage (w/o Beer)- Value % Share Vietnam (TT +MT VietNam) - Beverage (w/o Beer) - Value % Chg YA
M AT YA M AT TY L3M s

9.0 8.8 9.4 Non-alcoholic Beverage 7.2 1.7 -15.3

6.8 6.8 6.8
2.5 2.3 2.1 Coffee 2.5 -0.9 -11.5
14.3 14.4 14.6
Healthy Food Drinks 15.3 1.4 -14.7
10.0 10.2 9.4
Sports Drink -5.3 -6.8 -20.6
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

4.6 4.8 5.0

Ready-To-Drink Tea 9.3 2.7 -13.8

32.0 32.0 31.6

Packaged Water 9.6 4.3 -17.3

Fruit Juice 2.8 5.7 -11.0

20.7 20.6 21.1 8.4 1.7 -15.4

Energy Drinks

Soft Drink 5.3 1.0 -17.3

MAT YA MAT TY L3Ms

Source: Nielsen Retail Audit, Period Ending: APR20 5

 NON-ALC BEVERAGE
.

Vietnam (TT +MT VietNam) - Beverage (w/o Beer)- Value % Share Vietnam (TT +MT VietNam) - Beverage (w/o Beer) - Value % Chg YA
YTD YA YTD TY L3M s

9.3 9.7 9.4 Non-alcoholic Beverage 9.1 -7.6 -15.3

6.8 6.7 6.8
2.2 2.1 2.1 Coffee 4.2 -4.3 -11.5
14.2 14.3 14.6
Healthy Food Drinks 16.2 -8.2 -14.7
9.5 9.3 9.4
Sports Drink -4.2 -14.6 -20.6
4.7 5.0 5.0
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

Ready-To-Drink Tea 10.6 -7.0 -13.8

31.5 31.2 31.6
Packaged Water 14.9 -9.5 -17.3

Fruit Juice 7.9 -3.0 -11.0

21.6 21.7 21.1 10.2 -8.5 -15.4

Energy Drinks

Soft Drink 6.2 -7.3 -17.3

YTD YA YTD TY L3Ms

Source: Nielsen Retail Audit, Period Ending: APR20

6
  Retailers claim the recent impact on their revenue - Total Vietnam | North | Central | South

Total Vietnam North Central South

N = 699 N = 223 N = 232 N = 244

4 3
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

2 6

35 40 41
47
49
63 57 53

Q1 – Compared with the same period last year, how is your store revenue? So với cùng ký năm ngoái, doanh thu cửa tiệm anh/ chị như thế nào?
Source: Nielsen Retailer Interview (10th – 24th Feb) 7
  Off Premise Purchase Growth –  Off-Premise - Stocking intention in the next 2-3 months by category/ group of categories
February versus Average February
2018, 2019, 2020
2 2 5 5 3 1
7
3
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

56
Feb 19 +0%
76
77 90
83 88
73
Feb 20 -10% 76

42
22 18
11 11 9 9 7
Beer Biscuit, Candy Beverage Milk-based Personal Care Household Cigarette Regular Food
& Snack products Care

Less Same More

Q4 – How do you plan to stock for each category in the next 2-3 months? (*) Any category does not add up 100% as retailers do not sell that category
Source: Nielsen Retailer Interview (10th – 24th Feb); Nielsen RA Feb’20 data ending 8
 Top 4 supporting activities
Off Premise retailers want from manufacturers in the next 2-3 months On Premise
Copyright © 2019 The Nielsen Company. Confidential and proprietary.

28% Apply special stocking price 34%

18% End-consumer promotions 17%

18% Exchange/ stock return 13%

17% Increase discount for stocking with large amount 15%

Q8 – What are supporting activities you want from manufacturers in the next 2-3 months?
Source: Nielsen Retailer Interview (10th – 24th Feb) 9