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Application of Theory
Maslow’s Hierarchy of needs is one of the theories of motivation at the organization. People have
different reasons for pursuing work. Maslow’s theory relies on these reasons to improve motivation at the
workplace. According to this theory, human needs fall into five broad categories or levels: physiological
needs, safety needs, love and belonging needs, esteem needs and self-actualization needs.
Physiological needs are the most important and they are found at the bottom of the pyramid.
Physiological needs comprises things such as homeostasis, excretion, sleep, sex, water, food and
breathing (Maslow, 2019). Physiological needs comprise of basic human needs. Consequently, they must
be satisfied before one advances to the next level of needs. For instance, it is hard for employees to work
efficiently if they do not have basics such as a washroom and watering point at their workplace. The
absence of these things creates an imbalance making it hard for workers to advance to the next level of
needs. The next level on the hierarchy consists of safety needs. Safety needs comprise emotional stability,
financial security, protection from theft and violence and health security. Workers cannot conduct their
duties effectively in an unsafe environment. This explains why modern organizations provide their
employees with a health cover and retirement benefits. Workers want to feel protected especially during
times of uncertainty such as the Covid-19 pandemic. The pandemic threatened safety needs which halted
productivity in many industries. Employees were willing to resume their duties once they were assured
and certain that their safety would not be compromised. This is why some employers introduced measures
such as working from home to make their employees feel safe from the pandemic.
Love and belonging needs are on the third level on Maslow’s hierarchy. Love and belonging
needs consist of social needs that determine how we interact with others (Maslow, 2019). This need can
be achieved by being a member of a social group such as a worker’s union. Love and belonging needs
make the employee feel valued and appreciated rather than feeling as if they are a mere means of
production. Money is not the sole motivation for providing human labor. Esteem needs are up the next
level. These needs comprise of the urge to feel respected and self-esteem. Workers have to feel valued
and confident about themselves in order to perform optimally. Self-actualization needs are on top of
Maslow’s hierarchy and they are the last to be achieved. These needs entail the need to realize your full
potential as a sane human. They can be achieved through education and acquisition of new skills.
Winning awards and visiting new places also goes a long way in satisfying self-actualization needs.
Organizations risk operating at losses if they have dissatisfied employees. Dissatisfied employees
do not have much motivation to perform their professional duties. This reduces performance and may
even result in the business operating at a loss. Maslow’s hierarchy of motivation can be used to decrease
job satisfaction. Addressing essential physiological and safety needs is the first step towards increasing
job satisfaction. The contingency viewpoint can also be applied when brainstorming for new ideas.
Managers who think outside the box are more likely to come up with creative ideas that counter employee
dissatisfaction. The chaos theory is also critical in addressing long-term issues that create job
dissatisfaction. This theory can be applied in making long-term changes to the system so that workers are
satisfied. Moreover, the complexity theory can be useful in understanding indirect effects that might
Maslow, A.H. (2019). A Theory of Human Motivation. General Press. New Delhi.