PRODUCT DESCRIPTION

People are too concerned when it comes to the product that they wanted to buy. One of
their major consideration is the usefulness of the product. The company Light Up is here to bring
people comfort, relaxation, aesthetics, and aroma that could give them calm after a long day. It
also helps to clean the air. The product offered different kinds of scents that people can choose
from. It is made of 100% natural wax which was derived from the vegetable soybeans. Meaning
it is a 100% vegan and eco-friendly product. Aside from that, it is also renewable and
sustainable. It burns slowly and cleanly. It does not require any animal products in production.
When it comes to the scents that it uses, it could be anything as long as it does not need to kill
any animals (i.e. mint, lavender, lemon, etc.). Meaning, the product is customizable. People
could choose their scent. The product is 200ml per candle jar. It has a lifespan of 8-10hrs in the
ratio of 200ml (7oz) if used continuously. If the customer follows the 2-4 hours bur time and
regularly trim the wick, it could last at the estimated life span of 20-24 hrs. It is much softer
compared to the traditional wax and has a slower melting point. It is also cheaper since it is made
from hydrogenated soybean oil. This product also is handmade. 

PRODUCT PRICE
           The cost-based pricing of the product was determined using the wholesale cost of the
items/materials that are needed as the basis of the price that needs to be charged. The company
decided to have a markup of 40% on the product. Considering all the materials, labor, and
overhead expenses that were bought to make this product, the company concluded to a result of
___ each product. As a result of multiplying the markup of 40% to the product (1.40x___), the
company derived a selling of ____. Therefore, the product is to be sold at a price of ____.