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Strategy

Plan
#LifewithPY

Prepared by:
Discussion Outline
1. About Life with PY
2. Start-up Model
3. Service Offering
AGENDA 4. Delivery Channels
5. Promotion & Marketing
6. Revenue Projections
7. Conclusion & Next Steps
Life with PY

Life with PY is a platform purposefully built, to help people achieve


the personal and professional life they desire which starts with
defining what you want and committing yourself to achieve that
goal.
At Life with PY, we believe in a world where people wake up inspired
to own their genius, lead their field and impact their world, and so
Life with PY is a lifestyle and coaching platform committed to
helping individuals and couples sense fulfilment in whom they love,
what they do and how they lead.
Target Audience

Do you? Yet you dream of?

Fault yourself for life’s shortcomings? Upgrading your self image and
Convince yourself that you don’t showcasing your talent?
deserve a dream job or healthy Smashing new goals and checking off
partnership?
milestones along the way?
Desire meaningful relationships?
Developing a strong body, mind and
Remain complacent in unsatisfactory
spirit?
relationships or a job that doesn’t serve
Building courage to overcome your fears?
you?
Regaining control of your emotions and
Fear change?
actions to handle challenges?
Aim for perfection and shame yourself Feeling pride in your accomplishments
when you don’t achieve it? and growth?
Start-up

Here, we are exploring strategies basically geared at describing


how LifewithPY will generate value for its audience, taking into
account short-term goals, long-term goals, pricing, target
audience and service offerings as well as purposefully selected
delivery channels.

In order to keep the target audience wanting more, we have


narrowed down LifewithPY service offerings to 2 core focuses for
an initial 6 months.
Relationship Coaching
Guide through the Journey of Singleness

Service Dating? Lets talk all about it


Preparing to get married

Offerings Life Challenges


Life is full of its ups and downs. One day, you
We have identified that the may feel like you have it all figured out. Then, in
start-up point for LIfewith PY a moment’s notice, you’ve been thrown a
needs to be streamlined to the curveball.

#LIFEWITHPY
core skills of the platform. Our clients need to believe they are not alone
We recommend the following in these feelings. Everyone has to face their
as a concept that can be own set of challenges. LifewithPY is here to help
you learn how to overcome challenges will
adopted;
help you stay centered and remain calm
admist anu storm.
One-on-One Sessions
(Physical/Virtual)

Delivery Students
Adults

Channels
Multiple Hour booking

In order to launch our


Webinars
identified services, we Seminars
suggest Life with PY

#LIFEWITHPY
utilize these methods in Workshops
spreading love, light and
Intimate roundtable
joy to its clients.
40 Participants
One-on-One Sessions
Clients can be part of LifewithPY One-on-One Sessions for;
Relationship Coaching
Life Challenges

Booking Channel Pricing


Calendly Students - £40 per hour
Google forms Adults - £75 per hour
Couples - £140 per hour
Bulk hours - ?% discount
Webinars
We feel these sessions are very vital to the launch of the LifewithPY website,
as you will have the opportunity to acquire relevant data from all
participant. Data acquired can be used in creating actionable insights.

Booking Channel Pricing


Calendly Free
Google forms £1 sessions
Please note that these are suggestions
Workshops
Participants will have the opportunity to take part in 2 categories;
Intimate workshops (Group Coaching)
Limited seats workshops - 40 attendees

Booking Channel Pricing


Calendly
Google forms £50 per seat
YouTube
Promotion Five minute Fridays

& On the LifewithPY channel, Mr


Adeyemi gives a brief five

Marketing
minute summary on a core
lesson once a week.

In creating awareness for Instagram Live


Life with PY, we have
drafted these suggestions LifewithPy can host live sessions on

#LIFEWITHPY
instagram where he gives his
to aid in increasing the
followers the opportunity to join in
digital footprint from the
for quick fire inspiration based on
ground up.
soft life challenges they identify.
One-on-One Sessions
Breakdown of proposed available hours;

Revenue 6 hours a day


30 hours a week

Projections 120 hours a month

Webinars
Here, we examine potential
2 webinars a month
revenue from activities
and services we suggest

#LIFEWITHPY
LifewithPY needs to adopt Workshops
to build an efficient
2 workshops a month
coaching practice.
Primary palette
One-on-One Sessions

In developing this revenue model, we have designed projected revenues


using sample allocated hours on a monthly calendar.

Sample considerations;
9 hour month
15 hour month
30 hour month
120 hour month
One-on-One
Primary palette Sessions
(9 hour month)
One-on-One
Primary palette Sessions
(15 hour month)
One-on-One
Primary palette Sessions
(30 hour month)
One-on-One
Primary palette Sessions
(120 hour month)
Webinars Workshops
We opt to quantify revenue from Charge: £50
webinars based on how much data 2 sessions a month
we can acquire with each session. 40 participants per session

Target attendees Projected Revenue at


per session full capacity per month

100 £4000
Conclusion
We believe LifewithPY has the potential to help many people achieve success to
the degree they desire.
This draft creates a pathway in understanding LifewithPY from just a concept to
realizing and identifying the full potential we can scale into. We have drafted
suggestions and ideas to aid the successful launch of LifewithPY.

Next steps...
Developing a Brand Identity for LifewithPY.
Brand Guidelines & Structure consisting but not limited to
both material and human resources required.
Extensive promotion and marketing directives.

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