MyPhone

1st Filipino mobile phone brand and trusted local mobile phone
brand in the Philippines

My Solid Technologies & Devices Mr. David Lim

Corporation
September 2007
MyPhone

Mission
To empower and dignify every Filipino by providing access to
mobile communication and multimedia technology through
quality and affordable products and services.
MyPhone

Vision
MyPhone, the pioneering Filipino mobile communications company,
envisions itself to be the most respected and preferred multimedia
products and services company promoting pride, dignity, and a
sense of nationalism in every Filipino through technology and
innovation which meaningfully contribute to nation-building.

MyPhone

Company
Location
3rd Floor Green Sun, 2285 Chino
Roces Ave. extension, Makati
City.

https://www.instagram.com/myphoneofficial.com https://www.facebook.com/myphone/ https://www.myphone.com.ph/

MyPhone

Business Concept
MyPhone is a well-known brand in mobile phone market here in the
Philippines because of its customized Pinoy-style that made them unique
with the other brands. Also, MyPhone dedicated to delivering Filipinos
with high-quality phones at affordable costs. MyPhone's commitment to
fostering Filipino pride and affection for the country.
MyPhone

SWOT Analysis
STRENGTH

· One of the trusted cellphone brands in the

Philippines.
· Original Pinoy content and innovative
system features.
· Budget Friendly Phones.
MyPhone

SWOT Analysis Weaknesses

Continuous product innovation on
the market.

Current limitation in designs.

Inferior comparison to foreign

brands.

Low build quality and performance.

login
Forgot password?
MyPhone

SWOT Analysis
5.59 AM

People looking for more cheaper

smartphones with good quality.

Wider target market range.

►
►
► ┃┃ ►►

Opportunity
MyPhone

SWOT Analysis
AM
5.59

THREATS

Competition with foreign companies

Competition with local brands that
offer more affordable phones.

Big Smartphones Company That has

long experience in the market and
offers a better-quality phone.
MyPhone

Segmentation

Age : 12 yrs. old and above

Gender : Male and Female

Lifestyle : Study ,Working , Connecting

with friends and Family.
MyPhone

Targeting

The target market is the teens ages 12

-17 and working professionals who are
looking for the first mobile phone
provider with customized application
and content.
MyPhone

Positioning My phone is known to

imitative its main
competitor Cherry mobile
in product in design,
functionalities, as well, as
marketing strategy.
Certain Cherry mobile
products such as mobile
image sensors currently
have low turnover.
However, these products
have been developed
with the anticipation that
the turnover will increase
in the future.
MyPhone

Marketing
Objectives
MyPhone are created cheaper yet quality phone unlike other
cellphones that were high in price, less design and not handy in
size and weight MyPhone is low in price, full of functions with great
packaging designs and handy at the same time.