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Introduction
Located in the Scandinavian country, Denmark is part of a large peninsula called the Danish
Archipelago located in Northern Europe. Between the 9-10th century, the Vikings' notable
raid in Denmark and other Neighbouring nations shaped the progression of European history
(Jespersen, 2011). During the Middle Ages the Union of Kalmar, there was a union of
Scandinavia. Their location allows them to control the Danish traits connecting the Baltic Sea
to the North Sea; which surrounds most of the country. Their only land border shared is with
Germany and the closest countries are Norway and Sweden, and depending on the location
the official languages spoken are Danish, Faroese, Greenlandic, and German (Forsberg,
2015).
Denmark’s Capital is Copenhagen which is also the largest city and the country’s population
statistics, 2020). The ethnicity groups present today are 86.11% Danish, and 13.89% non-
Danish;
Immigration has been increasing for the past 30 years and the most common nationalities are
Iran, Syria, turkey, and Afghanistan. Several ethnic minorities are also residing in the country
such as Vietnamese, Jews, Chinese, Chileans, Albanians, among others (Harmon, 2018).
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In the 21st century, Denmark has advanced into an extremely competitive economy
with low rates of unemployment and a good social security cover system. This has been
achieved after the post-war which consolidated the country’s liberal reputation that reduced
taxation and the increasing tension on immigration that went on for a long period (Campbell
Denmark has the highest standards of living in the world-its Gross National Product
(GDP) is high. The economic Freedom score stands at 77.8 which makes it the 10th free
economy in the 2021 index (World Bank, 2021). This is attributed to a well-structured and
developed social service. The primary service-based industries are trade and manufacturing.
Agriculture and fishing are practiced by a minority of the population while small enterprises
support for trade. Denmark is a wide exporter of processed food, oil, and petroleum gas with
The country has been experiencing an economic expansion since 2016. At the onset of
2016, the economy had grown by 2.0% and 2.1% in 2017. It is forecasted to expand to 2.9 in
the year 2022. The country’s account is well with the least debt-to- GDP than other European
countries. It is projected to increase as a result of GDP shrink, large stock-flow, and low tax
Denmark joined European Union in 1973 and has been an active member since then.
The country’s economy main backbone is on foreign trade and the private sector such as
SME-based companies that lead in; maritime shipping, processing food, construction, and
pharmaceuticals.
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Denmark is noted to be the least corrupt country in the world with the rank of 1 out of the 190
countries (Transparency international’s 2019 Corruption Perception Index). The income tax
rate is 56% and the top corporate tax rate is 22 %. The total tax burden equals 46 percent of
total domestic income (Jaakson, Krista, et al., 2019). The total Government spend has
doubled to 51 percent of total output (GDP) over the past four years, and budget excesses
have averaged 1.7 percent of GDP. The Public debt is equivalent to 30 percent of the GDP
Political profile
Denmark’s political structure is made up of a multi-party system; all the parties are
represented in the parliament. There has been none of all the parties that have had a majority
of parliamentary seats since 1909. The leading figure within the coalition within the strongest
parties becomes the prime minister. The Denmark Queen is the absolute head of government.
Her responsibilities are usually ceremonial. Queen Margrethe II of Denmark has ruled as
The framework for the Denmark democracy is built on the 1849 Danish constitution making
it the oldest constitution in the world. The democracy was founded as a reaction against the
royal absolute control that infringed on the freedom of the citizens. The basic law is also
known as Grundlov is a set of essential principles and rules that every citizen must abide by.
The rules are freedom of expression and freedom to assembly. The electoral system is based
on equal representation from all parts of the country organized in small groups or small based
movements to have parliamentary seats. Legislative bills must be presented and accepted
According to the constitution, the King sets out several ministers and has the absolute power
to dismiss and appoint them. One Main outstanding characteristic of democracy in Denmark
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is openness and transparency to the general public. The political system is maintained
through balance and checks by the citizens, the press, and other forms of media. The
transparency has been carried through the public service administration where the citizens
have public access to documents and can complain to the Ombudsman (Jespersen, 2011).
Legal profile
The monarch is sacrosanct the institution is too important and valuable to be interfered with.
While the executive arm is executed by the monarch, the legislative arm is a joint effort
between the Danish parliament and the monarch. Judicial authority is administered by the
Denmark Jurisdiction basis on the foundation is divided into public law and civil law.
Commercial law within Denmark is not within the jurisdiction framework (Constitution of
Denmark, 2016). The key pillars of statutes of significance in professional relationships are
the Consumer Contracts Act, the Danish Sale of Goods Act, and the Contracts Act
(Hjalmarsson, 2008). The consumer act enforces several duties and rules. There are also three
boards: The Appeals Permission Board, The Sideline Employments, and the Judiciary
Appointment Council. As an administrative entity, The Danish Court plays its role in the
organization.
Throughout history, the jurisdiction of law in Denmark has been reference through case laws
in areas where there is little or no statutory legislation. It is worth noting that common law
systems in courts supersede civil law systems have a greater influence. Ordinary courts in
Denmark deal with all types of cases from civil to criminal cases, their responsibilities
The first level court is known as district courts also known as Beret. It is located within the
24 different circuits. Then the high court is subdivided into two, the Western Division and the
Eastern Division. Then there is the highest court in the country, the Supreme court (Sunnqvist
2021).
Unlike other European counties, Denmark does not have a separate constitution court
and administrative court. Also, unlike Spain it does not have a division of courts; in
Denmark, the cases are determined by ordinary courts. Since its inception laymen have been
an integral part of the management in Denmark. Assistant special judges take part in
commercial and maritime cases and also criminal cases. The jury and layman collaborate in
In Denmark consumers are protected under the Denmark law is comprehensively outlined in
the Marketing and practices act. The bodies that govern the consumer are The National
Consumer Agency, the consumer Ombudsman and the Consumer Complaints Board.
Socio-cultural profile
Despite the harsh weather experienced in Denmark, it is one of the top places to live
dubbed to be a place of happiness. The country has a high level of social trust between
persons, institutions, monarchs, and the police. Conviction is an important factor, especially
in the business environment. It is widely assumed that anyone in Denmark is honest unless
Danish systems such as the health care system are tax-funded and are free for all
patients, similarly, the schools and universities are also tax-funded and free for all students.
The ideology behind the system is equal contribution and in return free service for all.
To be concerned about their accomplishment most Denmark are always honest and
prefer group accomplishment over individual needs. Both men and women are given
maternity and paternity leave and provisions are equally provided. Different from other
neighboring countries division of labor is equal as men become more involved in in-house
The citizen of Denmark always believes it is human nature to act properly at a certain
situation. For example, if someone does not follow the ascribed rules they will be
admonished and reported to the relevant authority. This has bred over the years and shaped
the behavior of dens. Additionally, they expect courteous behavior and use of moderate tone,
The nuclear family is relatively small and is at the center of the social structure in
modern Denmark. From an early age, children are groomed to be independent and are put in
daycare as early as 1 year. Although marriage is not an important factor in starting a family,
There is one habit that is not tolerated in Denmark, the habit of tipping service
attendants. Tipping is not allowed due to the good payment wage system and the laws that
govern charges and tips. Restaurants, hotels, and taxis must abide by service and tipping laws
Technological profile
Denmark tops the digital world according to the Digital Economy and Society Index
2017. The country provides exceptional opportunities for trying and coming up with new
technology (Bergek,). More than 95% of the citizens are online and aggressively engaging in
using services. Excellent Information Technology, world-class research, skilled talents are
some of the prerequisites in setting up a business in Denmark (Whitelaw, Sera, et al., 2020).
Denmark researchers have come up with several programming languages that have
progressed technology. Some of the languages are Pascal, C++, USE OF Turbo, and visual
in the fields of security systems, AI, machine learning, wireless networking, E-Government
several factors. In 2018 the government introduced the “The Digital Strategy”. The
strategy’s objective was to establish the country as a tech hub. The government recognized
the need to set up the right environment for both foreign and national companies to utilize the
available technology to transform the socio-economic aspects of life (Ejersbo et al., 2016).
The strategy set up around 38 initiatives that were allocated an equivalent of Euro 134
million for a period of 8 years starting from 2018 to 2025(Ministry of Industry, business and
financial affairs, 2018). In addition to the strategy, the government launched the National
Strategy for Artificial Intelligence (NSAI). The strategy envisioned companies use Artificial
Intelligence (AI) to gain a competitive advantage over their opponents. The government
invested approximately 200 million EURO in research and pilot projects (Ministry of
Denmark’s foreign policy is identified as a sovereign state in, all Europe, North
America, and within the Arctic. From history, Denmark has been known to have very
amicable relations with other nations. Notably, it's known to foster an alliance between the
Following the advent of World War II, Denmark made amends to end the 200-year
long neutrality policy. Being a long member of NATO since its foundation. Denmark has had
good relations with its neighbours especially Germany (Shafi, 2010). They have had
profound relations and trade due to the frequent meetings and dialogues at all levels of
politics and economics. Denmark, Poland, and Germany have had mutual activities at the
state, parliamentary level and contributed their troops to the Multinational Corps Northeast
located in Stettin.
supporting solutions to the wide array of problems facing the globe. It is a major factor in
ensuring the international set laws and universal human rights have been observed.
Since its help in 1945 by the USA during World War II, Denmark has been one of the
strategic allies of the United States. This bilateral cooperation has been fostered through
being a member of the North Atlantic Treaty Organisation (NATO). The country has
vehemently supported the U.S foreign policy in both Afghanistan and Iraq. It is worth noting
The level of Foreign Direct Investment (FDI) is quite below the expectation of the
country’s potential. This is attributed to the effect of the Covid-19 pandemic. Investments in
Denmark are mostly finance, retail, real estate, IT, and provision of insurance. The
companies’ stocks are mainly held by European countries such as UK and Sweden. The USA
is the largest investor in the country (Thompson and Lars). FDI in Europe channels through
Netherlands and Luxembourg. Through the screening project introduced by the Sweden
Government, the government can sieve through investments that would jeopardize the
political and legal environment to start a business. Additionally, it maintains a fixed exchange
rate policy and abides by all the European Union legislation and regulations.
Denmark has a well-laid out business environment which is ranked at 4th place in its 2020
A. Strengths
The country’s population is highly skilled and has a multilingual workforce that can
work in all facets of the economy. In addition to the flexible market, there is an ultra-modern
infrastructure with tax incentives for foreign and local companies. Denmark has a high level
Through relatively low taxation rates of lower than 21%, the sectors of the economy
responsible for exports can use the various resources to attract foreign direct investment. One
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untapped opportunity in Denmark is the use of renewable energy. With the onset of Brexit
most European and Non-European countries will look to relocate to other countries, Denmark
could be a hub for these relocations. An economic downturn will be the biggest threat to
Denmark. This will increase inflation and cause a surge in unemployment rates.
Investing in another market can be risky especially in unfamiliar countries where huge
capital may be required. One can introduce their products and services to huge markets in
Exporting
Direct sale of goods and services to another country is known as exporting. This is the
Licensing.
The use of the property of a foreign country by buying their rights is licensing.
Franchising
Joint Venture
Two companies can come together to form a jointly owned business. One of the
partners can be from a foreign country and the other can be from the host country. Joint
Piggybacking
When two non-competitive companies work together to sell each other’s products or services
Conclusion
Denmark is a very potential county for both its citizens and foreigners. With a well-
laid-out economic structure that is ever-expanding with low tax rates and government
spending. Also, the serene political environment has ensured business thrives well as all
coalitions are equally represented in the government. Laws are respected by all citizens and
non-citizens and safeguard them from external and internal risks. With the lively socio-
cultural aspect that has traversed many decades, business culture thrives easily compared to
other markets. Finally, from an analytical view, Denmark has many external and internal
ensures competitive competition that doesn’t knock out other companies from
investing.
The MNCs with the governments should respect the use of basic principles in
The Multinational company can insource and move certain business aspects to
another country. Insourcing may provide less labour expense, cost of production, and
tax incentives.
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