MID-TERM PROJECT 2

The Banking Academy student’s

cosmetic brand preference
Full name: Phung Thi Quynh Nga
Class: F14G
Lecturer: Ms. Thuy Anh
School-year: 2020-2021
 01
Introduction

Source: Freepik
Ø The topic of the research:
People’s preference of brands for their daily needs.

Ø Narrow topic:
The Banking Academy student's cosmetic brand preference.

Ø The participants of the research:

Students in Banking Academy.
Ø The objectives of the research:
- Investigating the frequency of using cosmetics of Banking Academy students.
- Finding out the common cosmetics that students of Banking Academy often buy.
- Examining the motivating factors that influence their cosmetic purchase.
- Finding the effect of Covid-19 to cosmetic brands according to the student's point of
view

Ø The research questions:

- What is the frequency of buying cosmetics for students at Banking Academy?
- What are common kinds of cosmetics that students of Banking Academy buy?
- What are the motivating factors to consider when Banking Academy students buy
cosmetics?
- What are students' opinions towards the influence of Covid-19 on cosmetic brands?
02
METHOD

Source: Freepik
Ø Kind of research method: Quantitative

Ø Participant: In the research, 200 students in Banking

Academy who used and knew about cosmetics were selected
to participate in the survey.

Ø Data collection methods: Questionnaire

Ø Participants answer questions through google form. all

responses will be stored and then analyzed
 03
THE TIMELINE OF
THE RESEARCH
Source: Freepik
Week The names of main activities Procedure

1 Identify the research topic The Banking Academy student's cosmetic brand preference

2 Evaluate academic sources and design research questions Consist of 4 questions

3 Write body 1 & 2 of introduction Introduce the topic and the participants of the research

4 Write body 3 of introduction Review the previous topics with the same topic as research

5 Write body 4 of introduction Introduce the aim of research and the research questions of
the study

6 Write methodology Kind of research: Quantitative

7 Write methodology Participants and questionnaires

8 Design questionnaire Consist of 12 questions

Kind of questions: 4 closed questions, 3 scaled questions, 5
partially questions

9 Write research proposal

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