STAGES

STARTUP STAGE GROWTH STAGE SCALE STAGE

0 1 2 3 4 5
MILESTONE Launch your biz with Nurture & grow your Earn a full time Expand revenue Automate selling of
Earn your first $1K. streams. core or signature
a solid foundation. list to 500 income.
products. Put in
place more systems.
Establish minimal Create and launch Expand revenue Outsource noncore
1,000 subscribers. your first product streams and sell projects or tasks.
viable plans.
or service. products via Incorporate paid ads
evergreen funnels. into core strategy.

FOCUS Establish minimum Create & launch your Create & validate
Outsource weaknesses
viable plans first product / service evergreen funnel for
small offer
Nurture & grow list Establish editorial Double down on key
to 500-1000 calendar & systems Create & launch offers
subscribers to nurture + publish your signature offer

Create a tripwire Scale what’s already

Pick 1 primary traffic Shift from minimum working
source offer and/ or small
product viable launches to
using launch vehicle
Consider alternate
Pick 1 secondary money makers
traffic source Grow your list Define your baseline
revenue (Pay yourself
a salary)
Determine your Regular
main content channel communication
Refine processes -
with email list
Launches should
Choose how you will become more
build authority & predictable
credibility You get ‘taggable’

Go deeper or wider
on existing revenue
You get engagement streams

Choose to add
alternative revenue
stream

$1K–$3K $3K–$5K $5K– $10K $10–$30K

REVENUE