Professional Documents
Culture Documents
MBA 559 3 With Cover Page v2
MBA 559 3 With Cover Page v2
Int ernet market ing: int egrat ing online and offline st rat egies
Wesley Arendse
St ories Mat t er: T he Complexit y of Cult ural Aut hent icit y in Children's Lit erat ure
Dana Fox
Course Syllabus
Course Description
This course deals with new venture management, examining entrepreneurial personalities, managing
creativity and establishing a successful enterprise. The major project is a new Business Plan.
We begin with an overview of what entrepreneurship really means to the individual and its impact on
society. We then examine the global revolution and the mindset required for success as an
entrepreneur in the pursuit of a profit and satisfying career. We will learn to assess real opportunities
versus good ideas and be able to recognize the differences between the two.
entrepreneurial concerns such as team building, leadership, and one’s personal ethics as a guide to
A look at how to exit a business profitably by choice is also explored. We will also examine other
Franchising, fund-raising, and creation of financial spreadsheets for a startup venture are also
incorporated in order to capture the essence of the chapter’s readings and aid in knowledge retention.
developed in an effort to secure funding for our venture. Weekly discussions and case analyses are
Course Objectives
Course Requirements
Team Project: In this course a team project of developing a Business Plan will be utilized. Complete
details on this project are located in the Course Materials folder.
Course Polices: You are encouraged to access this course 3 to 5 times per week. By doing so you will
be able to actively participate in the Discussion Forums, complete your assignments and access
announcements in a timely manner. Assignments are to be submitted by the due date listed on the
course schedule. Late assignments will be penalized.
Library Resources
The primary mission of the Benedictine University Library is to provide library resources and services
that support the Benedictine University community and meet its academic and research needs. To
support our mission, the Library has made provisions for all students to gain access to important
Entry into academic databases and most Library resources must be made through the
Within one week of your official enrollment your patron information will be
automatically entered into the library system, where once entered, you will be able to
provide your Library ID number and last name to access article databases and request
books. This software proxy server confirms that you are a current Benedictine
2281100XXXXXXX is the Library ID number with X�s being the seven digit student
number. This number is prominently located just below the barcode on your
Benedictine ID card
Tutorials on the Research Process including basic Library skills and Web-based
http://www.ben.edu/library/course_support/index.asp
Additional Library information and tutorials are available on the Library Website by
http://www.ben.edu/library/help/index.asp
For further information on any aspect of Library resources and access please call or
Please take note of Library hours and staff directory located on the Library Website
under About the Library and feel free to contact us about any concern or need you
might have.
Late Assignments
Per University policy, assignments cannot be accepted by an instructor after the last day of
the course. In the event of extenuating circumstances, please see the information regarding
the Incomplete Policies and Procedures.
an “F” unless the student has removed it. It is the student’s responsibility to complete all
a final grade from the instructor. Incomplete grades not addressed by students will become
course requirements.
The search for truth and the dissemination of knowledge are the central missions of a
university. Benedictine University pursues these missions in an environment guided by our
Roman Catholic tradition and our Benedictine Heritage.
Integrity and honesty are therefore expected of all University students. Actions such as
cheating, plagiarism, collusion, fabrication, forgery, falsification, destruction, multiple
submission, solicitation, and misrepresentation are violations of these expectations and
constitute unacceptable behavior in the University community.
To access the complete Academic Honesty Policy, which includes student responsibility,
responsibility and authority of faculty, violations, reporting and communicating, responsibilities
of the provost, appeals, composition of the academic appeals board, procedures of the
academic appeals board, and records, please select the following link: www.ben.edu/ahp
Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA) of
1990 prohibit discrimination against individuals with disabilities by standing provision of
reasonable accommodations to make programs and activities accessible to qualified individuals
with disabilities.
If you have a documented learning, psychological, or physical disability, you may be eligible for
reasonable academic accommodations or services. To request accommodations or services, please
contact the Student Success Center, Krasa Center - 012A, 630-829-6340. All students are
expected to fulfill essential course requirements. The University will not waive any essential skill or
requirement of a course or degree program.