PPB3213 INTERNATIONAL BUSINESS AND GLOBALIZATION

FACULTY OF MANAGEMENT AND ECONOMICS

DEPARTMENT OF BUSINESS MANAGEMENT AND ENTREPRENEURSHIP
PPB 3213 INTERNATIONAL BUSINESS AND GLOBALIZATION
Assignment 1 (Individual) – 20%
Objective
Students will be able to comprehend the chosen topic in the context of international business
and relate to current international issues.

Instructions:
1. Imagine you are the marketing executive of UPSI, intending to explore the business
opportunities available in other countries.
2. Each student will need to choose a Non-English speaking country. Selection of the
country will be discussed and decided in the class with lecturer’s approval.
3. You are required to do a basic market research on the chosen country that incorporate
the following information (not more than 5 pages):
i. Cultural information about the country.
ii. The education information of the chosen country, from early childhood
education right up to the tertiary education (degree, masters, and post-doc).
4. All information retrieved from the website must be cited.
5. Next is to prepare a short script describing your profession at UPSI. The length of the
script shall be not more than half a page.
6. This is followed with a given script to be translated in the language of the chosen
country.
“Hi my name is Gloria Estefan. I am from UPSI, Tanjung Malim, Malaysia. Let’s get
in touch, will share with you many exciting stories about UPSI. See you soon”.
7. The recorded version of the video shall be uploaded in your Linkedin account.
8. Dateline for the submission of the individual assignment is on 22nd November 2021.