Marketing Report

B y Pa r i s a Ta h a n i
Marketing Report
Marketing Report

F i g u re 1

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Marketing Report

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C onte nts

5 Brand Analysisw

16 Compotator Analysis

20 Customer Profile

24 Objectives

29 Customer Needs

30 Tactics

32 Action

33 Control

36 Appendix

37 Bibliography

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S
ophia Webster, a British
shoe and accessories
brand, was launched by
Sophia Grace Webster back in
2012. Although relatively young,
the brand has become quite
famous for it’s playful, bold yet
feminine designs and is available
in over 200 retailers worldwide.
She graduated from prominent
Cordwainers Cwollege and
The Royal College of Art
(Alexander, 2012).
Marketing Report
About Sophia
In 2013 Sophia Webster was
named the “Emerging Footwear
Designer of the Year” by the
Footwear News, during that
year she was also awarded
British fashion award as a
rising accessories designer.
She named as one of the top
designers representing the
future of the British fashion
Sophia Webster is inspired
by Marie Claire back in 2014.
by nature and the wildlife
(Sophia Webster, 2019).
especially in Brazil, as well as
As a feminist, Sophia aims 90’s movies, musicians and the
to create products that make pop art culture. Butterflies and
women feel empowered. She Flamingos have become the
is known for her Feminine, brand’s ascot and are regularly
witty and distinctive handbags featured in the brand’s designs.
and footwear designs, which Sophia draws many of her
combines prints, parents and inspirations from Hitchcock’s
vivid colours. (Marriott, 2015). movies. (ROSSEINSKY, 2016).
Sophia Webster does not
advertise in magazines or on
T.V. Rather she uses social
media Instagram in particular,
in order to communicate
with her consumers. Due to
her unique and outstanding
designs, Celebrities, bloggers and
magazine bloggers constantly
features her band.
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Brand Identity Prism

F i g u re 3

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Compitator Map

F i g u re 4

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Unique Selling Point
S
ophia Webster’s unique selling
point is its design aesthetic. Sophia
has a background in Fine Art, and
thus her designs are hand-drawn and
conceptualized within the headquarters
of her company. The unique retail
designs of her stores transform her
signature brand codes into a brick and
mortar reality, and the interiors boast
bespoken furniture in Sophia’s selected
color palette and smartly combine
details from her cult footwear collections
(Casely-Hayford, 2017). The stores
complement the already renowned but
growing e-commerce business, and
both work together to offer a seamless
customer experience.
8
Webster is a shining example of
combining creativity with business
intellect – her designs might be bold
and bright, but they remain wearable
due to the carefully considered design
touches – such as a variety of heel
heights. Perhaps, what inspires Webster’s
colorful creations is her previous career.
According to Gonsalves, when Sophia
was younger she wanted to open a dance
school with her sister and she most likely
has been a choreographer, if she was
not a footwear and accessory designer
(Gonsalves, 2013).
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F i g u re 5
W ebster designs have been described as,
Bald, Feminine, witty as well as being
unique full of prints, patens and colours, these
are all well illustrated through her collections
that include shoes designed with butterfly,
lipstick and watermelon prints, and bags that
have slogans like “Say My Name,” and “Bo$$
Lady.” As well as being famous for her ultra-
feminine designs, she is also known for comfort
and practicality of her shoes, she does not carry
heels more than 100mm in her collection,
during an interview with Grazia she stated that
mid-height heel is elegant as well as being easy
to wear both day and night (Alexander, 2012).

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Swot Analysis
S Strong Design Aesthetic: Originality, Colourful,
Witty, feminine, Unique designs.
Brand Recognition: Sophia has received several
awards for her work.
Creative Online Website: User-friendly website
easy to navigate, over 5,000 visitors daily
Strong Social Media Presence: Which includes
Instagram, Snapchat, and Twitter.
Huge Celebrity fans: including Beyoncé, Lady
Gaga, Katy Perry and many more.
A Wide Range of Collections: Including
sneakers, espadrilles, and flats and heels,
Handbag, Bridal, and Children
O Operating Stand-alone Stores within Luxury
department stores.
Collaborations: although Sophia has collaborated
previously with brands such as Shrimps and Coca
Cola, there are more opportunities to collaborate
with other brands because the brand has a strong
design aesthetic.
Gifting Shoppers: where she could be offering
gifts aligned more to its brand like snacks, design
sketches of the shoes, or even free nail polishes all
which could be part of collaborations.
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W Department Stores: She does not have her
own space within luxury department stores,
the brand is stock with other brands.
Very Limited Information about the
Company: The company’s website does
not provide information in regard to its
mission and vision statements, core values,
objectives, and critical messages.
The brand is not quite environment-friendly.
T Brand Imitation: Due to unique designs, both
in its accessories and footwear, a threat of
other brands copying its style is imminent.
Over Collaboration: over collaborating may
result in oversaturation, which could limit the
company’s growth as it may end up losing its
brand personality and identity.
Brexit: Import and export tariffs once the
UK has left the EU, which are affected by the
type exit, depending on No-deal Brexit, or a
soft exit, these have a direct effect on the cost
for the consumer.
Ta b l e 1

P According to a 2015 survey,
“73% of Millennials believe
that businesses should share
a point of view about issues;
73% also think businesses
should influence others to
get innovated in an issue”
(Jonathan Todd, 2019).
Meaning, brands that speak
out about issues, locally or
internationally, would be
considered more relatable are
more aware of the current
issues affecting people
(Pitchbook.com, 2019).
Sophia Webster Could use her
platforms to raise awareness
for issues like feminism. In
2015, feminism was a major
issue of concern, with protests
and marches. Sophia Webster’s
brand is aligned to such issues
since Sophia herself is famous
for being a feminine designer.
Ta b l e 2
Marketing Report
E One of the leading
technological and consumer
trends from 2015 and
onwards was the use of
cashless payments. In 2015,
there were more cashless
payments in the UK compare
to hard cash payments
(Tee and Ong, 2016).
Due to the development of
Apple Pay and contactless
cards, customers are now
S The emergence of social
media platforms like
Facebook, Instagram,
choosing faster and more
and Pinterest has made it
time saving methods while
easy for brands to market
spending (Iasscore.in, 2019).
themselves and develop
This indicates that businesses
their brands. Customers
must offer fast checkout
are also focused on brands
service while shopping
that understand their needs
online, and stockists could
and offer the products they
provide the option for
need (Macchion, Fornasiero
buyers to use portable
and Vinelli, 2016). Sophia
payment machines.
Webster could better utilize
its e-commerce website to
reach out to its customers
and grow its brand by
including fully styled
models wearing its footwear,
rather than just the shoe of
feet against a blank white
background that is shown
presently. This would allow
the brand to demonstrate
their brand aesthetic.
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L Copyright litigations are

common in the business
environment. After
NastyGal copied Sophia
Webster’s design speech
bubble bag, the likelihood
of counterfeiting products
could result in businesses
like Sophia Webster taking

E Over the recent past, most

businesses, even those
in the luxury industry,
are moving to a more
sustainable environment.
The companies are doing
this by enhancing the
efficiency of their materials
and product quality to
firms that have imitated
their designs to court
(Davis, 2018). It has been
reported that luxury brands
Gucci and Yves Saint Laurent
are suing the Alibaba
Company, blaming the
Chinese e-commerce website
for being a giant conduit for

T A major technological trend

today is in-app advertising,
which is revolutionizing
make sure that customers
get smart purchases
(Polese et al., 2019). Sophia
counterfeiters (Bain, 2015).

how brands are connecting Webster should follow the

with social media, such as
Facebook. Various brands
have signed up to this
emerging trend, and they
are reaping many benefits
including faster loading
time as well as content that
is relevant to the Facebook
users (SI, 2015). Thus,
Sophia Webster could sign
up for this emerging trend
to enable its customers to
experience speedier loading
time and get relevant content
regarding their brand.
steps of giants like Marks
& Spencer which recently
launched a sustainable
footwear collection.
Another emerging trend
that brands are developing
is that customers are no
longer interested in instant
satisfaction, but instead
looking for brands with
which they could be part
of and build their long-
standing thinking.

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Charlotte Olympia

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Ta b l e 3

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Nicholas Kirkwood

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Ta b l e 4

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T
he customer profile of
Sophia Webster, on the
basis of age, is comprised
of women aged between 25 years
and 35 years the Millennials,
these are Fashion-conscious
socialite women with disposable
income, these women are
influenced by trends, inspired by
fashion, impulse as well as the
in-store shopping experience.
The high shoe sales within
this younger generation of
female customers are driven by
impulse purchases and a desire
to upgrade their wardrobes
and, of course, treat themselves
(Mohitk, 2018).
Marketing Report
Consumer Profile
The designs of the footwear
and handbags show the brand’s
customers to be young, fun,
spontaneous, the life of the party
because the designs are not
mainly meant for office or job
interviews. Sophia was quoted
saying, “What I do is very
Feminine and fun and done in
a chic, sexy way. My shoes are
for women who want to express
their personality through their
shoes and will appreciate and
enjoy them” (Alexander, 2019).
Overall, this market segment
is comprised of shoppers who
are always looking to be in the
latest trend and are referred to as
Early Adopters (Mohitk, 2018).
Also, these customers always
try to maintain their status in
society and thus they purchase
footwear and accessories that are
costly and of famous brands. The
customers are loyal to high-end
brands like Sophia Webster.
20
Overall, this market segment
is comprised of shoppers who
are always looking to be in the
latest trend and are referred to as
Early Adopters (Mohitk, 2018).
Also, these customers always
try to maintain their status in
society and thus they purchase
footwear and accessories that are
costly and of famous brands. The
customers are loyal to high-end
brands like Sophia Webster.
Sophia Webster main costumer
are young women, single, in
relationship, Newly married as
well as young mothers who like
to dress their kids in matching
mini shoes, The Pricing of brans’
items indicates that the brand
can be classified as a luxury label
(£250 - £1000 per item), hence
the customer will be middle
class to upper class, working for
at least a few years with a good
income salary around £35,000
per year (Payscale,2018).
 Marketing Report

Most consumers are mainly living in large

cities mainly capital cities, where the fashion
trends and norms are more open and less
socially restricted. Sophia Webster is now
known mainly to fashion enthusiasts, trend
followers and influencers, hence why the
customer’s occupation or interests may lie in
the creative industry.

In terms of geographic segmentation, the

customer is living in a large city in Europe,
F i g u re 1 1

USA or Asia, as most of the stores are located

in these areas.

Looking at the lifestyle of the targeted

customer, they most likely to live in a Luxury
apartment, these buyers are carefree.

F i g u re 1 2

Tribe Name: City Sophisticates

Age: 25-35
Generation: Millennials
Occupation: Successful fashion-conscious individuals

Acorn classification: City Sophisticates

Relationship status: Single, In relationships, Newlyweds,

and new mothers

Place of residence: Apartment, comfortable sized house.

Income: £35,000-£40,000
F i g u re 1 3

Interests: Enjoys dinner parties/ drinks with friends,

work ordinated, fashion lovers.

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Objectives

Strategy

I
n order to reach a wider audience, it is important
to employ new strategies to help promote and
market the brand. Strategies can include a short
Fashion Film promoting current collections as well as
editorials. Sophia Webster wishes to establish itself as
a household luxury brand name. One of the ways to
achieve such a goal would be to create content in line
with the release of any collection. The content must be
engaging and build consumer interest.

The primary tool for executing these strategies will

be the website and her Instagram account. In Order
to engage with the brand’s fan and reach a wider
audience, she will be posting regularly on Instagram,
these posts will contain snippets of the fashion film
helping to drive traffic to the website. The full-length
fashion film will appear on the brand’s website.

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Measureable

I
n order to determine the success
of these strategies, it is crucial to
take measurable data. Some of the
measurable data include;

· The total number of followers on

various social media platforms.

· The number of clicks a promotional

content gets and how it direct people to
the main website.

· Analysis of the age group of people that

are interacting with the content online.
Attainable

T
· Analysing this data, it would make it he next step in the process
easy to determine what type of content
of establishing Sophia
generates buzz for the brand.
Webster as a luxury brand
is to invest in visual content and
producing a fashion film. Sophia
Currently, the designer’s Instagram
gets many of her inspirations
account has about 1.4 million
from Hitchcock (ROSSEINSKY,
followers. The account features
2016), A short fashion film will be
personal pictures of Sophia and
produced in line with inspiration
her family life, Products, editorial
from Hitchcock’s movies. Next, The
pieces, blogger, and customer posts.
Fashion Film And editorial shoots
To continue to grow the brand’s
will be posted on the brand’s official
audience, it is imperative to produce
website and social media account.
content that will engage the audience
In so doing, the number of webpage
regularly and separate the brand
visitors will increase.
from other competitors.

Furthermore, investing in online

marketing campaigns that would
continue to blend day-to-day
activities with brand-conscious post
will be crucial to engaging potential
customers. In so doing, the audience
can relate to the brand’s reputation
as a luxury fashion brand.

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Relevant

A
s a young and vibrant designer, it is important to push Sophia
Webster’s fan base beyond the UK market. The success of the push
will rely heavily on social media usage and online campaigns. The
campaigns and social media post would have a lot of visual content to boost
engagement. The quality of the photos, as well as the fashion film, will greatly
influence engagement outside the UK.

Timing
6 months from releasing the fashion video
on both the website and social media
platform, it will be incredible to increase
the number of Instagram followers by
200,000 and the number of website visitors
(website traffic growth) by 15%.

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Cost to customer

S ophia Webster product are

all hand- made, giving each
product a feminine, original
Customer needs
and unique feel. As a result of
these features, customers are
willing to pay a high price to
T he typical customer target for
Sophia Webster are people
who appreciate their ability to
enjoy the exclusivity that comes
be feminine and fierce, these
with owning a shoe from the
consumer’s crave originality with
brand. The high-quality of the
a distinct taste for the uniqueness
material and signature designs
which Sophia Webster promotes.
is what makes Sophia product
Also, the brand loves to maintain its
appealing to customers.
status of exclusivity, which is why it
markets strictly to elites, celebrities
and highly successful individuals.
Its customers base tends to interact
with the brand via Instagram as

Convenience the main social media platform.

therefore, to engage with them on a

M
constant basis, it is crucial to always
ost of the potential
share visual contents.
customers that meet
Sophia Webster’s target customer
criteria live a fast-paced lifestyle.
They enjoy shopping online and
the quicker they can find the
Communication
O
product they are looking for, the
ne of the unique things about
quicker they can buy. Therefore,
the Sophia Webster store is the
to make the customers find
aesthetic of the space. The displays
Sophia’s product with ease, it is
mimic the looks of an art exhibit and
better to add a purchase button
space itself is arranged in a way to
to the Instagram page. With the
assure, to sell polished products. From a
purchase button, the customer
designer’s perspective, visiting the store
can be easily redirected to the
is an experience on its own. There will
webpage with the product they
be a film showcasing at the store, and
desire. Making the entire process
the store would be styled inlined with
easy, fast and convenient.
the styling of the set of the film and the
designer’s inspiration. Snippets of the
entire film will be used for promotion
on Instagram, the full-length film will
be on the website.

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Tactics

I
nstagram plays a pivotal role, Contents
are planned and posted in order to assure
consumer engagements. Posts will be
curated in a way that features editorials and
clips of fashion film, which will introduce
the new collection for the upcoming season.
With each post, there will be links that direct
people to the website where there can view
the entire collection, as well as the full-length
film. This will help reach a new audience and
increase visit rates for the website.

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SophiaWebster.com

Sophia Webster More

Sophia Webster

Sophia Webster
F i g u re 1 8

F i g u re 1 9
The official website design for

laptops and mobile devices

sophiawebster

Sophia Webster’s 5,158 1.4M 555

Instagram account
SOPHIA WEBSTER
Brand
www.sophiawebster.com/sophia-world

Sophia Webster
F i g u re 2 0

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Actions
A
social media assistant will be
employed to assure the Instagram
is maintained. The employee will be
responsible for daily posts, deciding the best
time to post, and the captions to use. Also, the
brand will have to invest in online and digital
marketing, analyse the data from their various
post and produce video contents.

Since the brand has not done a full-length

fashion film, they will be required to employ
a team to produce the fashion film for them.
Nevertheless, all productions must be done
6 months in advance in order to avoid any
problems or possible mistakes. Additionally,
prior to the launch of the new collection,
promotional content must start about 2
months to the actual date.

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F Control
inally, the brand has to monitor the
various relevant social media stats for their
posts and visual contents. The success of
posts on platforms like Vimeo and Instagram will
be judged based on conversion rates. How many
people like/share the videos and posts? Is there
an increase in the number of followers? Is there
an increase in site traffic? How long do people
actually spend on the website? The answers to
these questions based on the data available will
determine if current strategies are a success or if
there is a need for a change.

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 Appendix

Social Media Accounts

Sophia Webster
INSTAGRAM
1.4 Million followers, - posts are daily. The content includes, Bloggers, Costumers Images, Sophia herself and her family life as
well as the brand editorial.
FACEBOOK
205k followers, Facebook page is connected to Instagram account, hence posts are daily.
YOUTUBE/VIMEO
not used at all
PINTEREST
287k monthly unique views

Charlotte Olympia
INSTAGRAM
615k followers, - posts are weekly. The content includes, Images Charlotte herself and her family life as well as the brand
editorial.
FACEBOOK
122k followers, Facebook page is connected to Instagram account, hence posts are weekly.
YOUTUBE/VIMEO
443 subscribers, Last posted was dated to a year ago
PINTEREST
Not used at all

Nicholas Kirkwood
INSTAGRAM
341k followers, - posts are weekly. The content includes mainly brand editorial. And few bloggers images
FACEBOOK
41k followers, Facebook page is connected to Instagram account, hence posts are weekly.
YOUTUBE/VIMEO
Not used at all
PINTEREST
Not used at all

36
 Bibliography

Journals:

Azambuja, P., Marques, A. and Broega, A. (2019). Sustainability in the Portuguese fashion accessory & footwear
industry (case studies). Leather and Footwear Journal, 19(1), pp.41-50.

Macchion, L., Fornasiero, R. and Vinelli, A. (2016). Supply chain configurations: a model to evaluate performance in
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Network Based Adaptation of Block Chain Technology. (2019). International Journal of Innovative Technology and
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SI, S. (2015). Social Media and Its Role in Marketing. Business and Economics Journal, 07(01).

Tee, H. and Ong, H. (2016). Cashless payment and economic growth. Financial Innovation, 2(1), p.4.

Websites:

Alexander, E. (2012). Meet Sophia Webster. [online] British Vogue. Available at: https://www.vogue.co.uk/gallery/
sophia-webster-shoes-interview-and-profile [Accessed 13 Nov. 2019].

Bain, M. (2015). Alibaba is being sued over counterfeit sales of Gucci and Saint Laurent.

[online] Quartz. Available at: https://qz.com/406916/alibaba-is-being-sued-over-counterfeit-sales-of-gucci-and-

saintlaurent/ [Accessed 4 Nov. 2019].

Blasberg, D. (2010). Personal Style: Charlotte Olympia Dellal. [online] Harper’s BAZAAR. Available at: https://www.
harpersbazaar.com/fashion/trends/a598/charlotte-olympia-dellal-interview- 1110/ [Accessed 3 Nov. 2019].

Britishfashioncouncil.co.uk. (2019). The Value Of The Uk Fashion Industry. [online] Available at: https://www.

britishfashioncouncil.co.uk/uploads/media/62/16356.pdf [Accessed 16 Nov. 2019].

Casely-Hayford, A. (2017). Brit Shoe Designer Sophia Webster On Building Her Unique Brand. [online] Refinery29.
com. Available at: https://www.refinery29.com/en-gb/2017/07/161925/sophia-webster-interview-2017 [Accessed
13Nov. 2019].

Davis, J. (2018). Sophia Webster: How to build a successful footwear brand. [online] Harper’s BAZAAR. Available
at:https://www.harpersbazaar.com/uk/people-parties/bazaar-atwork/

a22071298/sophia-webster-how-to-build-a-successful-footwear-brand/ [Accessed 29 Oct. 2019].

Gonsalves, R. (2013). Sophie & Sophia: Every fashionista wants the bags and shoes made by. [online] The Independent.
Available at: https://www.independent.co.uk/life-style/fashion/features/sophie-sophia-every-fashionista-wants-thebags-
and-shoes-made-by-these-two-hot-talents-8504046.html [Accessed 24 Oct. 2019].

37
Iasscore.in. (2019). IMPACT OF DEMONETIZATION ON BANKING SECTOR. [online] Available at:https://iasscore.
in/topical-analysis/impact-of-demonetization-on-banking-sector [Accessed 16 Nov. 2019].

Jonathan Todd, C. (2019). Study: Millennials May Have to Save 22% of Income for Retirement - NerdWallet. [online]
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retirement/ [Accessed 5 Nov.2019].

Kettlewellcolours.co.uk. (2019). Casual-chic, not casual-scruffy. [online] Available at: https://www.kettlewellcolours.

co.uk/blog/jo/casual-chic-not-casual-scruffy [Accessed 2 Nov. 2019].

Marriott, H. (2015). Out of the toy box and on trend: Barbie gets a style reboot. [online] the Guardian. Available
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Oct.2019].

Mistry, M. (2012). Charlotte Olympia Dellal, Shoe Queen. [online] WSJ. Available at:

https://www.wsj.com/articles/SB10001424052702304636404577295493495528610

[Accessed 3 Nov. 2019].

Mohitk, L. (2018). Market Segmentation for Footwear - MOHIT’S BLOG. [online] MOHIT’S BLOG. Available at:http://
www.mohitk.club/2018/10/18/market-segmentation-for-shoes/

[Accessed 1 Nov. 2019].

Payscale.com (2018). London, England: London City Salary | PayScale. [online] Payscale.com. Available at: https://
www.payscale.com/research/UK/Location=London- England%3a-London/Salary/by Degree [Accessed 1 Nov. 2019].

Pitchbook.com. (2019). Sophia Webster Company Profile: Funding & Investors | PitchBook.

[online] Available at: https://pitchbook.com/profiles/company/169743-43 [Accessed 23 Oct. 2019].

Polese, F., Ciasullo, M., Troisi, O. and Maione, G. (2019). Sustainability in footwear industry: a big data analysis.[online]
Ojs.sijm.it. Available at:https://ojs.sijm.it/index.php/sinergie/article/view/729 [Accessed 29 Oct. 2019].

Publications.parliament.uk. (2019). Fixing fashion: clothing consumption and sustainability - Environmental

AuditCommittee. [online] Available at:https://publications.parliament.uk/pa/cm201719/cmselect/cmenvaud/1952/full-
report.html [Accessed 16 Nov. 2019].

Sophia Webster. (2019). Biography | Sophia Webster. [online] Available at:

https://www.sophiawebster.com/biography [Accessed 21 Oct. 2019].

ROSSEINSKY, K. (2016). Sophia Webster On Dolly Birds And Downing Street. [online] Grazia. Available at: https://
graziadaily.co.uk/fashion/news/sophia-webster-interview-downing-street/ [Accessed 23 Oct. 2019].

Sophia Webster. (2019). Biography | Sophia Webster. [online] Available at:https://www.sophiawebster.com/biography

[Accessed 21 Oct. 2019].

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List of Figures

Figure 1: Butterfly Vector. (2019). [online]. Available at: https://myrealdomain.com/explore/butterfly-

vector-art.html [Accessed 1 Nov. 2019].

Figure 2: Cochrane, J. (2019). [online]. Available at: https://www.refinery29.com/engb/2017/07/161925/

sophia-webster-interview-2017 [Accessed 24 Oct. 2019].

Figure 3: Tahani, P. (2019). Sophia Webster’s Brand Identity Prism. [In possession of the author].

Figure 4: Tahani, P. (2019). Sophia Webster’s Brand Competitor Map. [In possession of the author].

Figure 5: Sophia Webster Store. (2019). [online] Available at: https://cdn.sophiawebster.com/wp-content/

uploads/2018/08/1_landscape.jpg [Accessed 25 Oct. 2019].

Figure 6: Dolly Birds of Paradise. (2017). [online] Available at: http://lascene.viemagazine.com/ngg_tag/

british-fashion-council/nggallery/slideshow [Accessed 1 Nov. 2019].

Figure 7: Pedersen, d. (2019). [Online] Available at: https://dennispedersen.com/still-life-photographer/

fashion/ [Accessed 2 Nov. 2019].

Figure 8: Rutherford, C. (2016). [Online] Available at https://models.com/work/various-campaigns-

sophiawebster/497289/ [Accessed 2 Nov. 2019].

Figure 9: Torsne, S. (2019). Dolly Patent Platform Court Shoes for Charlotte Olympia. [image] Available
at: http:// studiotorsne.com/clients/charlotte-olympia-campaign-images/ [Accessed 1 Nov. 2019].

Figure 10: Cinderella’s Glass Slippers. (2019). [Online] Available at: https://www.glamour.com/story/
cinderellas-glass-slippers-are [Accessed 1 Nov. 2019].

Figure 11: Webster, A. (2019). Instagram Picture. [Online] Available at: https://www.instagram.com/p/
B3Jx4VtptWb/ [Accessed 2 Nov. 2019].

Figure 12: Webster, A. (2019). . Instagram Picture. [Online] Available at: https://www.instagram.com/p/
B1E-Q75JuqM/ [Accessed 2 Nov. 2019].

Figure 13: Webster, A. (2019). Instagram Picture. [Online] Available at: https://www.instagram.com/p/
B1MkjSyJG1y/ [Accessed 2 Nov. 2019].

Figure 14: Tahani, P. (2019). Welcome to Webster residence. [In possession of the author].

Figure 15: Tahani, P. (2019). Wifey for lifey. [In possession of the author].

Figure 16: Tahani, P. (2019). Say my name. [In possession of the author].

Figure 17: Tahani, P. (2019). Boss Lady. [In possession of the author].

Figure 18: Tahani, P. (2019). Sophia Webster’s Website Mock-up for Laptop. [In possession of the author].

Figure 19: Tahani, P. (2019). Website Mock-up for Smartphone. [In possession of the author].

Figure 20: Tahani, P. (2019). Sophia Webster’s Instagram Page Layout Mock-up. [In possession of the
author].

Figure 21: Tahani, P. (2019). Flamingos. [In possession of the author].

Figure 22: Tahani, P. (2019). No such thing as wifey for lifey. [In possession of the author].

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List of Tables

Table 1: Tahani, P. (2019). SWOT Analysis for Sophia Webster. [In possession of the author].

Table 2: Tahani, P. (2019). PESTEL Analysis for Sophia Webster. [In possession of the author].

Table 3: Tahani, P. (2019). SWOT Analysis for Charlotte Olympia. [In possession of the author].

Table 4: Tahani, P. (2019). SWOT Analysis for Sophia Webster. [In possession of the author].

Personal blog:

https://parresa.tumblr.com/

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