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    Tabaaa Yt
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    This document contains instructions for two activities and assessments. The first activity asks students to explain why defining a target market is important for market plans and to discuss the advantages of cost-based versus value-based pricing. The second activity asks students to choose a Philippine social business, review its website and marketing initiatives, and outline a hypothetical marketing campaign as the business's marketing manager. It also contains a list of 20 product/service categories and asks students to name the top brand in each category and explain their choice.

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    Entrep-Week-3 (1)

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    This document contains instructions for two activities and assessments. The first activity asks students to explain why defining a target market is important for market plans and to discuss the advantages of cost-based versus value-based pricing. The second activity asks students to choose a Philippine social business, review its website and marketing initiatives, and outline a hypothetical marketing campaign as the business's marketing manager. It also contains a list of 20 product/service categories and asks students to name the top brand in each category and explain their choice.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    36 views1 page

    Name: Date: Grade/Section: Activity/Assessment 1

    Uploaded by

    Tabaaa Yt
    This document contains instructions for two activities and assessments. The first activity asks students to explain why defining a target market is important for market plans and to discuss the advantages of cost-based versus value-based pricing. The second activity asks students to choose a Philippine social business, review its website and marketing initiatives, and outline a hypothetical marketing campaign as the business's marketing manager. It also contains a list of 20 product/service categories and asks students to name the top brand in each category and explain their choice.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Name: Date:

    Grade/Section:

    Activity/Assessment 1
    1.Why is it important to define the target market when preparing a market
    plans? Explain.
    2.What is the difference between cost-based pricing and value-based
    pricing? which pricing scheme is more advantageous for the
    entrepreneur? explain your answer.

    Go Online…

    1. Choose a Philippine social business enterprise from the Internet


    that aims to solve a compelling societal problem.

    2. Review its Web site and its marketing initiatives.

    3. If you were the marketing manager of that social business


    enterprise, what will your marketing campaign look like using the
    marketing mix and brand management concepts? Explain your
    rationale with the strategies devised. Submit this in an essay
    format.

    Activity/Assessment
    Name the top brand that first comes to mind when these generic products
    or services are mentioned. Why do you think they are the top of mind
    brands?

    1. Toothpaste
    2. Soap
    3. Coffee
    4. Milk
    5. Car
    6. Rubber shoes
    7. Mall
    8. Spa
    9. Beauty salon
    10. University
    11. Soft drinks
    12. Fast food restaurant
    13. Convenience store
    14. Potato chips
    15. Cookie
    16. Chocolate
    17. Refrigerator
    18. Television
    19. TV station
    20. Smartphone

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