Business Plan

endless Joy Stationary Store and Internet Caffe

Endlynel Y. diggs

3536

Management Information System

(MIS)

BIS 466 Business Strategy

Purpose:

In fulfillment of the completion of a course in Business Strategy(BIS 466)

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Introduction

This project is about writing a business plan in order to complete the requirement of the course
Business Strategy. In this course we learned that an entrepreneur/business man is should be a
person who will set a strategic plan to start their business, it also told that at first setting up the
business will be difficult but if a good strategic plan is set up, things will be better. Business
Strategy set object, mission, vision, and target. With these craterous we can bomb the market and
beat our competitors. In this light; I’m writing this business proposal to start up my own
stationary store and internet cafe. This business plan will give you the duties on how I’m going
to start up my business, where I will get the resources, how the store and cafe will be managed,
and many more. In this plan I will discuss the following:

 Business Description
 Market Research
 Competitor Analysis
 Sales Management Plan
 Operational Plan
 Management and Structure
 Financial Plan and Projections

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Objective:

Our objective will be a fully supplying our customers with stationaries material and providing
internet service to students and other people in our business environment. Our service will
distinguish itself from the competition and capture market share by securing a prime storefront
location in a newly residential neighboring in countries capitals. It will follow the best practices
of its retail leaders, with particular emphasis on excellent customer service and broad selection of
quality inventory, and competitive pricing.

Mission:

The mission of ENDLESS JOY stationary store and internet café is to develop into the best
location to buy stationaries and internet. It will be measured by our growth in sales, and in
opinions and ratings published in the media. Inventory and sales records will be computerized to
allow the company to identify and exploit best-selling wine products and profitability for the
business.

Goals:

1. Earn and maintain ENDLESS JOY stationary store and internet café rating as one of the
best stores in Liberia stationary and internet café business.
2. Establish 5% minimum gross profit margins (retail price less wholesale cost) from
inception.
3. Achieve a profitable return on investment within three years.
4. Attract talented and motivated staff.

Business Description

The name of this business is Endless Joy stationary store and internet café. This store and café
will be into the selling of stationaries and providing internet service to all. It will be a Liberian
own business that will satisfy their customer’s needs and wants through the presentation of
higher quality materials and service. It will also bring increase in the economics of the country.
This store and café will be one of the best in town and Liberia at large.

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Market Research

Our market research will be done using the 7ps of the marketing mix to determine our
profitability and marketability on the Liberian market for stationaries and café store at the
standard that are presently being sold.

Products

Our products will be different kinds of stationaries and internet services. We will sell both hold
sales and retails.

Some of these materials are:

1. Pencil Reporter 11. Ink white fluid 22. Slip book

2. Pin Packet & 12. Brown tape 23. Receipt Book

Cushion 13. Section dairy 24. Liner Sheets

3. Signature Pad 14. File movement 25. Poster Sheets

4. Paper cutter register 26. Envelope

5. Pin Highlighter 15. White fluid pen 27. Box File

6. Punch(single & 16. Plastic folder 28. Paper Fasteners

double) 17. Color flag 1x3 29. Folder

7. Short hand note 18. Gum stick pad 3 30. File

book 19. Waste paper 31. White board

8. Green note sheet 20. Staple pins marker

9. Stapler Machine 21. Scissors big and 32. Etc

10. Ink stamp pad small

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Picture of products

Place

I intend to open this store opposite shark’s adjusting Starz University, Airfield Sinker, Monrovia
Liberia. Rent a building and start up. As the business progress, we will build our own building
and spread out in the Montserrado and the country at large.

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No. Product quantity Preaches Cost of unit Profit margin Marketing Pr

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1. Pencil Reporter 10 dozen USD $ 100.00 USD$50.00 USD $ 150.0
2. Pin Packet & Cushion 5 dozen USD $125.00 USD $75.00 USD $ 200.0
3. Signature Pad 3 Cartoon USD $450.00 USD $200.00 USD$ 650.00
4. Paper cutter ½ Cartoon USD $ 960. 00 USD $500.00 USD $1460.0
5. Pin Highlighter ½ Cartoon USD$ 570.00 USD $ 210.00 USD $780.00
6. Punch(single & double) 1 Cartoon USD $ 500.00 USD $200.00 USD $ 700.0
7. Short hand notebook 1 Cartoon USD $ 570.00 USD $170 USD $740.0
8. Green note sheet 1 Cartoon USD $ 380.00 USD $ 150.00 USD$530.00
9. Stapler Machine 2 Cartoon USD $1000.00 USD $400.00 USD $1,400.
10. Ink stamp pad 1 Cartoon USD $ 525.00 USD $ 100.00 USD $625.00
11. Ink white fluid 1 Cartoon USD $ 150.00 USD $ 80.00 USD $230.00
12. Section dairy 2 Cartoons USD $ 450.00 USD $ 300.00 USD $ 750.0
13. File movement register ½ Cartoon USD $ 180.00 USD $ 90.00 USD $ 270.0
14. White fluid pen 1 Cartoon USD $ 250.00 USD $ 130.00 USD $ 380.0
15. Plastic folder 1 Cartoon USD $ 150.00 USD $90.00 USD $240.00
16. Brown tape ½ Cartoon USD $ 300.00 USD $ 150.00 USD $450.0
17. Box File 5 Cartoons USD $700.00 USD $450.00 USD$ 1,150.
18. Gum stick pad 3 ½ Cartoon USD $ 150.00 USD$80.00 USD $230.00
19. Waste paper basket 3 Dozens USD $ 175.00 USD $ 90.00 USD $265.00
20 Staple pins ½ Cartoon USD $ 250.00 USD $ 125.00 USD $375.00
21. Scissors big and small ½ Cartoon USD $ 360.00 USD $ 230.00 USD $ 590.0
22. Slip book ½ Cartoon USD $ 280.00 USD $ 190.00 USD $470.00
23. Receipt Book ½ Cartoon USD $ 400.00 USD$ 175.00 USD$575.00
24. Liner Sheet 5 Cartoon USD$1000.00 USD $ 800.00 USD$ 1800.0
25. Paper Fasteners ½ Cartoon USD $ 225.00 USD $100.00 USD $325.00
26. Poster Sheets 2 Cartoon USD $ 350.00 USD 200.00 USD$ 550.00
27. Envelope ½ Cartoon USD $200.00 USD $ 100.00 USD $300.00
28 White board marker 2 Cartoon USD$ 250.00 USD $100.00 USD $ 350.0
29. Paper fastener 1 Cartoon USD$ 300.00 USD$ 150.00 USD $450.00

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 30. chlorines 1 Cartoon USD $ 250.00 USD$ 100.00 USD$ 350.00
TOTAL USD$5,785.0
0

Note: production cost of unit includes all cost in getting the product ready for market. These are
material cost, salary of workers, overhead, transportation, marketing and promotion, etc…..

Promotion

Our promotions will be done through radio, television advertisement, social media, board-latten,
etc. As the business increase over years, we will do our promotion on all available means.

Physical Environment

The physical environment of our store will be safe for transaction. It will be clean and healthy for
all. No illegal activities will be done there. We will also have a friendly working environment.

People

We will be dealing with two different types of people, our employees and customers.

Employees- we will have well train, qualify and competent worker at out store. There will be
train with customer’s service knowledge like taking care of customer’s rational and emotional
needs, business management, financial management, marketing management, and other skills
needed for the business.

Customers- since our target customers will be 200 to 400 persons; our customers will be Starz
University, Blue Christ University, Apostle high school and other school and entities in the
environment.

Competitor Analysis

Competitors Products Relationship Price on Market Quality Total Points

4 3 3 10

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 4 3 3 10
4 4 3 10
4 1 2 7
4 4 3 11
4 1 2 7
Note: the number 4 state that my competitors and I have almost the same product relationship
and 1 mean we have the same product relationship. Three (3) means their market price is higher
than mine is.

SALES PLAN

Sales: Our target customers will be the entire airfield communities for the start, in this we will
sells our products on two market, the physical market and social media platforms. The physical
market will be our head office. For social media, we will sell on Facebook, WhatsApp,
Instagram, and other platform that will be available to us. We will also have hot lines to address
our customer needs and wants. We will go for contracts bit as well.

DELIVER PROCESS

We will get our customers information, which include: the addresses, phone numbers, email
addresses etc. to do personal delivery to their offices, homes, and where ever they are located.

OPERATIONAL PLAN

Our office will run six days a week, four weeks a month, and eleven months a year. Office will
be open at 6am and close 9:30pm every working day. The 12th month of the year will be for
auditing by a well-known and recognize auditing frame and renovation and other internal work
that will be done by the store.

MANAGEMENT AND STRUCTURE

This business will be manage by the four partners for the start and will include other as it
progresses.

1. The Managing Department

2. Financial Department
3. Marketing Department
4. Human Resource Department
5. Customers Services Department
6. Seals Points

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 Financial Projection

Project Balance Sheet

Year One Year Two Year Three
Total Access 50,000.00
Total Liabilities 20,000.00
Total Owner’s Investment 30,000.00
Note: access increase by 20% in year two and 10% in year three.

Projected Income Statement

Year One Year Two Year Three
(A) Sales/revenues on products/goods sold $45,000.00USD
(B) Cost associated with products/goods sold 19,000.00
Gross Profit (GP)=A-B 26,000.00
(C) Overhead cost 5,000.00
(D) All expenses 4,000
Profit before tax (BPT)=(GP)-(C+D) 17,000.00
Government Taxes (GT) 2,000.00
Net Profit=PBT-GT 15,000.00
Note: sales increases by 25% in year two and 30% in year three while cost of goods sold
increases by 10% and 12% respectively.

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