Conversion Rate

• If the conversion rate is on a decline, we need to work on the root-the

calling agents in most probable cases are using a script then script
revision would be required. An engaging script is required to be
devised, as the leads are being convinced on calls, therefore a script is
needed that makes anchors the lead with agent.
• Communication with leads will become sometimes tricky as in leads
most of the times hail from less privileged backgrounds having least
literacy and if the agent is communicating in English it could become
a language barrier so we need to define a solid marketing strategy.
• I believe these two points will surely increase the conversion rate.
 Performance Evaluation
• Calling agents are the backbone of Rider Acquisition so their
performance evaluation is a must.
• Performance evaluation would be determined on the conversion rate
of the agents but with additional factors involved like maximum
number of calls and with the maximum calls with the maximum
conversion rate.
• By this a leaderboard can be maintained to track an agents
performance.
 Churn Rate
• Churn Rate is being determined by the riders performance.
• Most of these enrollments are made from Facebook targeted ads, we
can eventually define areas with least churn rate and with most churn
rate.
• We will increase our focus on least churn rate areas rather than the
most churn rate areas
• Eventually we will define hotspots with minimum and maximum
churn rates, and start to increase acquisition from minimum areas
and start supplying.