TUTORIAL: RESEARCH DESIGN

TASKS 3: FORMULATING RESEARCH PROBLEMS, RESEARCH QUESTIONS, AIMS

AND OBJECTIVES
1.0 INSTRUCTION

1.1 Based on your literature reviews, please identify the following;

• A general issue/problem related to your proposed study
• A specific issue/problem related to your proposed study

1.2 Write your problems statement according to this context:

• Provide introduction or background context
• Stated and briefly explained the issue/problem that you already
identified in the literature reviews.
• Provide a statement on how you are going to address the
issue/problem.

1.3 Formulate your research question based on this Table.

Based on your research problem statement, formulate your research questions.

Problem Area Main Research Questions Specific Research questions

Example: Example: Example:
Unsatisfied How to improve customer 1. What is the effect of
Customer satisfaction? product quality on
customer
satisfaction?
Example:
2. What is the effect of
after-sales service on
customer
satisfaction?
3.

1.1 Formulate your research aims and objectives based on this Table.
Based on your research questions, formulate your research aims and objectives.

Aims Example:
To determine factors that could improve customer satisfaction
Example: RO 1:
Objectives To identify the effect of product quality on customer satisfaction
Example: RO2: To identify the effect of after-sales service on
customer satisfaction.
1.2 Stated your proposed research methodology according to the following:
• Research Approach
• Research Methods
• Data Collection Methods
• Data Analysis