Annexure CD-01

Course Title: Data Mining and Data Warehousing L T P/S SW/FW PSDA TOTAL
Course Code: CSIT748 CREDIT
Credit Units: 3 UNITS
Level: PG 2 2
2 0 0 3

Course Description

This course is intended to expose the students to the latest tools of Business Intelligence, Decision Science, Data warehousing and Data mining and applying
those tools for effective decision making.

Course Objectives:
 To expose the students to the latest tools of Business Intelligence, Decision Science,
 To make the students about the latest concepts of Data warehousing and Data mining and applying those tools for effective decision making.
.
Course Learning Outcomes:
 To make the students about the latest concepts of Data warehousing and Data mining and applying those tools for effective decision making.
 To Identify the use of data warehousing and data mining in different business applications.
 To analyse, recognize and evaluate the various data mining techniques.
 To evaluate how the data mining is useful in an e-commerce environment.
 To create awareness the different data warehouse architectures and data warehouse models

Weightage (%)

Module I : Introduction to Data Warehousing 20

Technical and Business Meta Data

Meta Data Process
Data Warehouse Design
Star and Snowflake Schemas
Multidimensional Database (MDD), Data Cubes
ROLAP Data Model
MOLAP Data Model, Logical Models for Multidimensional Information
Conceptual Models for Multidimensional Information
Query and Reporting, Executive Information Systems (EIS), Data Warehouse and Business Strategy.
Approaches to Architecture
o Top-down, Centralized
o Bottom-up, Architected

Module II : Introduction to Data Mining 20

Key Drivers of Data Mining

KDD (knowledge discovery process)
Predictive model
OLAP Vs OLTP

Module III : Data Mining Techniques 20

Types of DM problems: Introduction Classification, Clustering, Association etc.

DM Algorithms: Decision trees, K-means, K-nearest neighbor etc.
Applications of Data mining using XL Miner tool.
The Business Context of Data Mining
Data Mining for Process Improvement, Data Mining as a Research Tool
Data Mining for Marketing, Data Mining for Customer Relationship Management

Module IV: Application of Data Mining 20

Market Basket Analysis

Association & Rule Mining
Pattern Mining
Business Sales generation
Emerging Trends in Market
 Module V: Introduction to Business Intelligence 20

Expert Systems.
Business Intelligence and Decision Support System
Decision on Support & Computer Technology
Case Studies

Pedagogy for Course Delivery: The pedagogy will involve a blended learning approach, having recorded video lectures, formal classroom discussion, Case
studies, Project work and student presentations on various professional and skill development activities.

List of PSDA:
1. Download a data set and perform Data Mining using RapidMiner/XLMiner/R
2. Perform Market Basket Analysis using retail Data
3. Make a essay/research paper related to Role and Importance of Business Intelligence in Digital Era.

Theory L/T (%) Lab/Practical/Studio (%) End Term Examination

50% NA 50%

Theory Assessment (L&T):

Continuous Assessment/Internal Assessment End Term Examination

(50%) (50%)

Components Project Presentation Quiz Attendance Class Test

(Drop down)

Weightage (%) 10% 10% 5% 5% 20% 50%

PSDA Mapping PSDA 3 PSDA1,2

 Mapping Continuous Evaluation components/PSDA with CLOs

Bloom’s Level > Remembering Understanding Applying Analysing Evaluating Creating

Course CLO1 CLO2 CLO2 CLO3 CLO4 CLO 5

Learning
Outcomes

Assessment
type/PSDA

Quiz  √ √  

Class Test √  √ √ 

PSDA 1 √ √

PSDA 2   

PSDA 3  

Text:
Berry and Linoff “Data Mining Techniques – For Marketing, Sales and Customer Relationship Management” Wiley.
Cindi Howson “Successful Business Intelligence” TMH.

References:
Carlo Vercellis (2013).Business Intelligence: Data Mining and Optimization for Decision Making.Wiley.
Galit Shmueli ,Nitin R. Patel, Peter C. Bruce(2011). Data Mining For Business Intelligence.Wiley.
Ganesh Natrajan, Sandhya Shekhar (2000). Knowledge Management. TMH. Turban, Mclean, Wetherbe (2001). Information Technology for Management.
John Wiley.
Pieter Adriaans, Dolf Zantinge (1999). Data Mining. Thomson Press.
Remarks and Suggestions: Date:
Name, Designation, Organisation