Annexure ‘CD – 01’

FORMAT FOR COURSE CURRICULUM

L T P/ SW/ No. TOTAL

Course Title: Event Management Concepts S FW of CREDIT
Credit Units: 5 PS UNITS
Course Level:UG DA
Course Code: EM-303
3 0 0 4 4 5

Course Objectives:
1. Define and explain event management and its functions
2. Enumerate different steps involved in planning an event
3. Explain the revenue generating process for an event
4. Enumerate the steps involved in evaluation and assessment of an event

Pre-requisites:
A bachelor’s degree in any discipline
Course Contents/Syllabus:

Module I Event Management: Need and concept Weightage (%)

Descriptors/Topics 25%
1.Defining Events, Types of Events (corporate, CSR, MICE, entertainment, fairs, festivals, weddings)
2. Understanding Events: i. Events as a communication tool ii. Events as a marketing tool
3. The Need and importance: Brand recall, Brand visibility, Brand positioning, Brand awareness, concept of
experiential marketing.
4. 5Cs of event designing, 5Ws and 1 H of event proposal.
5. Key elements of Event Management: Event Infrastructure, TA, clients, Organizers, venue, media.
6. Event Organization structure, key responsibilities of an event manager
7. SWOT analysis of an event company, event calendar, Event timeline – Gantt Chart
Module II Creating an event
Descriptors/Topics 35%
1. Four step process: ROPE
(a) For a client:Research - on previous events by client, on event market, Objective of the event, making an
Event (concept) proposal, Planning – Making an event plan (Conceptualization-The creatives – Theme,
layout, design, location), Final execution of the event, Promoting the event: Marketing plan – print + social
media, sponsors, pitching the sponsors, USPs of the event, event checklist, event schedule
(b) For Business: preparing a sales pitch with an event concept, presentation skills for making a pitch,
sponsorship, budgeting
2. Assessment steps for developing a business plan - environment assessment, competitive assessment,
market/business assessment. Developing a strategic Business plan of a start-up, pitching investors, industry
specialisations,
3. Weddings: Theme, concept, décor, audio visuals, vendor management, contracts, liquor licence, venue,
destination weddings, hospitality, menu, transport, hotel stay, invites
Module III Human Resource management 10%
Descriptors/Topics
1. Manpower - Assessment, Policies and Procedures, Job Descriptions, Recruitment and Motivation
2. Crowd management and parking areas, security
3. Risk Management: Payments, credit period, financial risks, crisis and issues management
Module IVEquipment, Technology Requirements and logistics
Descriptors/Topics 15%
1.Defining Event Logistics, Role and Function
2. Stages of Event Logistics
3.Technical requirements-Lighting, screens, stage set-up,
4.Audio/Video
5. Drones
Module V Evaluation and Assessment
Descriptors/Topics 15%
Why People Attend Events - Visitor Surveys, Feedback, Footfall count, and Estimates,
Steps of conducting an event evaluation
Event evaluation approaches
Evaluation from the point of view of the organiser, the client, the TA
Making an evaluation report

Student Learning Outcomes

Students will understand various aspects of Events and the different components and elements of Event management
Students will learn how to make a sales pitch for various clientsand will learn presentation skills.
Students will be able to create business plans.
Students will be able to identify potential business opportunities in the Event Management Sector
Students will learn the change in technology trends enveloping the Events industry.
Students will be able to evaluate various corporate and social events through case studies.

Pedagogy for Course Delivery:

Lectures
Presentations
Event analysis
Case study analysis
Group discussions
Visual aids
Sample agreements

List of Professional Skill Development Activities (PSDA):

1. Student will create a concept proposal for a client with 5Ws and 1H and submit the file.
2. Students will pitch the concept design and event plan through a power point presentation.
3. Students will ideate and plan a CSR/infotainment event that should be conducted in the premise of the University. Students will submit a
detailed pre-event marketing plan of the same in a file.
4. Students will conduct the above CSR event and submit the evaluation report, post event.

Assessment/ Examination Scheme:

Theory L/T (%) Lab/Practical/Studio (%)

100% NIL
Theory Assessment (L&T):
Continuous Assessment/Internal Assessment End Term
(____ %) Examination
(___%)
Components (Drop Home Assignment Presentation Project Attendance End Term Exam
down)

Linkage of PSDA with PSDA1 PSDA2 PSDA3 PSDA4

Internal Assessment
10 5
Component, if any

Weightage (%) 10 10 15 5 60

Lab/ Practical/ Studio Assessment:

Continuous Assessment/Internal Assessment End Term

(____ %) Examination
(____ %)
Components (Drop Mid term Exam Project Viva Attendance End
down Term
Exam
Weightage (%) NIL NIL NIL NIL NIL
Text Reading:

Text & References:

Allen, Judy, ‘Event Planning: The Ulimate Guide’, Canadian Cataloguing in Publication Data, Canada.

Shone Anton & Parry Bryn, ‘Successful Event Management- A practical Handbook’, Cengage Learning, New Delhi.

Gaur Sanjaya&Saggere S.V, ‘Event Marketing and Management’, Vikas Publishing House, New Delhi.

Der Wagen; Van Lynn, Carlos; Brenda R, ‘Event Management for tourism, cultural, Business and sporting events’ Pearson Education, New Delhi.

Any other Study Material:

· http://articles.economictimes.indiatimes.com/keyword/event-management

· http://www.entrepreneur.com/topic/event-planning

· http://www.eventindustrynews.co.uk/