DRINK OF THE GODS YOGURT DRINK

(Why feel like a king when you can feel like a God)

#2115 Recto Ave.

Alvarado
Bandiola
Corales
Tolentino
Cerrudo
Bongabong
Castillo
 COMPANY BACKGROUND

Drink of the Gods is a company which is establish at You-niversity suites Recto Avenue, Manila

Philppines since 2021. Our company has individuals with knowledge to improve our marketing

the product. We have different foods to offer to our customers namely burgers, fries, sandwiches

and more where they can enjoy while drinking our main product.
Target Customers/Customer Profile

As our business establishment is located near at the universities and condominiums, where our

target markets are people of all ages where they can enjoy our healthy and delicious flavored

yogurt drinks and food items. Strategically located in an area where students gather to relax or to

hang-out. Our product isn’t that high priced item where people can avail regardless of their

incomes. Drink of the Gods Yogurt Drink will be relied by everyone every year whether it is

summer or winter and especially this time of pandemic. Locals, students and maybe even

tourist, with various ages and different level of income will be included in the target market of

Drink of the Gods Yogurt Drink. Whether they are looking for plain yogurt, flavored, or they can

suggest a mix that they want.

 RESEARCH ABOUT THE PRODUCT
Yogurt

Is a food produced by bacterial fermentation of milk. The bacteria used to make yogurt are

known as yogurt cultures. Fermentation of sugars in the milk by these bacteria produces lactic

acid, which acts on milk protein to give yogurt its texture and characteristic tart flavor. Cow's

milk is the milk most commonly used to make yogurt. Milk from water

buffalo, goats, ewes, mares, camels, yaks and plant milks are also used to produce yogurt. The

milk used may be homogenized or not. It may be pasteurized or raw. Each type of milk produces

substantially different results.

Yogurts can be high in protein, calcium, vitamins, and live culture, or probiotics, which can

enhance the gut microbiota. These can offer protection for bones and teeth and help prevent

digestive problems. Low-fat yogurt can be a useful source of protein on a weight-loss diet.

Probiotics may boost the immune system.

 SWOT ANALYSI

Strengths

 Healthy

 Quality assurance

Weaknesses

 Most likely to be afforded by middle class to high class people

Opportunities

 Interesting flavors

 International Flair

Threats

 Wrong procedures could ruin the product

 Can be harmful to people with hormonal imbalances

 Curd and yoghurt can actually impair digestion, if you have a weak digestive

system and eat them at night. “People with digestion issues such as acidity,

acid reflux or indigestion should avoid yoghurt or curd at night as it can

cause constipation when the system is sluggish and sleep-ready

 MENU

YOGURT

FLAVORS
 Mango
 Strawberry
 Banana
 Passionfruit
 Vanilla
 Blueberry
 Dragon-fruit
 Lychee
 Lime
 Plain
 Yakult
 Honey
 Chocolate
 Pineapple
 Raspberry

FOOD
 French Fries
 Nachos
 Foot-long
 Burger/Cheese burger
 Kakanin

TOPPINGS
 Variety of Fruits
 Cookies crumbles
 Mini mallows
 Crushed grahams
 M&M’s
 Stick-O
 Sprinkles
 Crushed nuts
 Kisses
 Chocolate syrup/Strawberry syrup/Caramel
 Milk powder
 Whipped cream
 Nata de Coco
 Pearls
 Custard pudding/Gelatin pudding