NATIONAL BREAST CANCER AWARENESS MONTH

Breast Cancer Facts

 40,200 women are expected to die from breast

cancer this year
 Breast cancer is the most common cancer diagnosed
in women in America
 As women age, their risk of breast cancer
increases
Awareness is Survival

 Early detection and prompt treatment

significantly increase survival success
 Mammography detects breast changes that may be
cancer long before physical symptoms appear
 After age 40, Clinical Breast Examination (CBE),
should be part of a womans routine healthcare
 Breast self-examinations (BSE) should be
conducted each month by all women
 Live a healthy life by exercising and eating
balanced meals
Breast Cancer Online Information

 National Breast Cancer Awareness Month

(NBCAM) www.nbcam.org
 National Alliance of Breast Cancer Organizations
(NABCO) www.nabco.org
 National Cancer Institutewww.cancer.gov
 American Cancer Societywww.cancer.org

 Susan G. Komen Breast Cancer Foundationwww.breast

cancerinfo.com
 Y-ME National Breast Cancer Organizationwww.y-me.
org
 National Breast Cancer Coalition (NBCC)
  www.natlbcc.org
 Lifetime Online
 www.lifetimetv.com/health

Breast Cancer Awareness Events

 The Komen Race for the Cure

 Lee National Denim Day
 Spotlight On the Cure
 Checks for the Cure
 Shoot for Breast Health
 Women Rock! Girls Guitars
The Komen Race for the Cure

 The Susan G. Komen Breast Cancer Foundation teams

up with nationwide Affiliates, volunteers,
corporate and community partners to sponsor local
fundraising 5K races. It is the largest series of
5K runs and fitness walks in the world. More than
100 races will take place in U.S cities and three
foreign countries in 2001. The Komen Baltimore
Race for the Cure will be held on October 13.
Join in on the fun. Contact www.raceforthecure.co
m for further information.
Lee National Denim Day

 Lucy Liu is the National Spokesperson this year

for the worlds largest single-day fundraiser for
breast cancer. To participate, simply put on a
pair of jeans on Friday, October 5, and make a 5
donation to the Susan G. Komen Breast Cancer
Foundation. Call 1-800-521-5533 or visit
www.denimday.com.
Spotlight On The Cure

 Loews Cineplex Entertainment which includes Loews

Theatres, Cineplex Odeon Theatres and Magic
Johnson Theatres nationwide during National
Breast Cancer Month guarantees a minimum
contribution of 40,000 to the Komen Foundation
for every paid attendance to their theaters.
Additionally, movie-goers will learn more about
breast cancer screening, treatment and research
at Loews theaters through informational
trailers, pre-movie slides, posters, newspaper
and radio public service announcements. Visit
Loews website at www.enjoytheshow.com.

Checks for the Cure

 Deluxe Corporation, www.deluxe.com the world's

largest check printer, provides support to the
Susan G. Komen Breast Cancer Foundation.
Customers can purchase a special check designed
with the pink ribbon and the Komen Foundation
logo. Five percent of each purchase is donated
to the foundation. Each check that is written
will help raise awareness for the cause.
Shoot for Breast Health

 Sears donates .50 to NABCO (www.nabco.org) for

each WNBA fan in attendance on a designated
Breast Health Awareness Night. WNBA players show
their support by wearing pink breast health
awareness T-shirts. Players also conduct a ball
exchange with breast cancer survivors. Pink
ribbons are given out to the first 5000 attendees
at the Awareness Night. Other festivities
include a halftime donation of 5,000 by a Sears
 representative in honor of a local breast health
hero. WNBA fans receive printed materials
offering breast health information as well as
view a Public Service Announcement featuring Lisa
Leslie of the Los Angeles Sparks.

Women Rock! Girls Guitars

 A two-hour awareness and fundraising special will

air on LIFETIME Television on Sunday, October 22,
at 8 p.m. (ET/PT) to benefit NABCO and NBCC.
Performing for this benefit concert will be
Sheryl Crow, Melissa Etheridge, Amy Grant, Heart,
Cyndi Lauper and Wynonna. Visit
www.lifetimetv.com for further information.
Remember to mark your calendars!
National Breast Cancer Awareness Month

 There are numerous ways to show your support of

breast cancer.
 Watch a movie, take a run or attend a sporting
event.
 Do your part by increasing awareness of breast
cancer this month.