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How to Build Team Structure & Capabilities for

Digital Marketing Agency?
Leave a Comment / digital marketing agency team structure / By Alok Kumar

HOW TO HANDLE DIGITAL MARKETING TEAM 

No matter which business you are into, for running a profitable business you need to have a strong
team because your team decides whether you will rise or fall.

So, if you want to become a successful businessman then just don’t focus on the budget, also see how
you can have a great team.

How can have a great digital marketing team structure?

1. Art of  People:

How to handle people

Identifying the best skills of each team member
Assigning right task to the right member

2. Leadership Skills:
 2. Leadership Skills:

Self awareness about your own skills

Keep upgrading yourself
Are you going in the right direction?

3. Know the team closely:

Don’t think your team is a target achieving machine

Know their problems and try to solve them
Have a friendly environment
Care for team members
Aware them﴾team﴿ about their weakness and strengths 

4. Rewards and Appreciations:

Reward your team when your business is winning

And console them in hard times
Getting rewards boost the confidence of that member

These were some of the KEY points you should remember should keep in mind to have a successful
and result‐oriented team.

DIGITAL MARKETING AGENCY ORGANIZATIONAL STRUCTURE

A digital marketing agency team structure includes the following essential roles:

Digital Marketing Manager

Digital Marketing Executive 
Content Marketing Strategist  
SEO Specialist 
PPC Specialist 
Social Media Manager
Copywriter
Content Writer
Graphic Designer
Web Developer

DIGITAL MARKETING TEAM STRUCTURE FOR SMALL COMPANIES 

DIGITAL MARKETING TEAM STRUCTURE FOR SMALL COMPANIES 

If you are just getting started then it might be the case you don’t have enough funds to pay a larger
number of employees.

He/she can’t focus on multiple channels like SEO, Social Media, etc. 

Then, the best solution could be:

Hire Freelancers

It is much easier to have Freelancers in your team rather than having Full‐time employees.

DIGITAL MARKETING AGENCY TEAM STRUCTURE AND CAPABILITIES:‐

Building a business can be a pretty wide field to work alone and handle every possible action single‐
handedly.

Team structure & capabilities must be firmly linked to value generation and business impact, showing
clear results within impact time and money.

Understanding the digital marketing agency team structure will help you to define clear roles &
responsibilities.

They all have their own roles to fulfill and become an asset to their organization.

Having each one of them in our team can only skyrocket your success. 

Below are the top 3 pillars of an Agency

Sales + Account Management
The objective of the Department:

To Fetch Sales Target & Bring Revenue

Well, sales and account management are a deadly combination with each other.

They have mainly 2 primary objectives:‐

Retain clients business

Grow those opportunities

They accomplish these objectives by learning what their client’s desirable goals are and how they can
help them achieve them.

 Digital marketing team roles and responsibilities

are:
Tele Calling
Follow‐up
Discovery Call
List Building
Target Based Approach
Retention & relation building
Basics of Digital Marketing
RFP, RFQ 
2. OPERATION AND PROJECT MANAGEMENT
How do you manage a digital marketing team?

The roles of the department are discussed below:

The objective of the Department:

To deliver the project as per deadline as per assured service level agreement & customer satisfaction

No matter how well equipped your team is with tools and platforms, if you’re not solving the right
problem, the project fails. 

And keeping that thing in mind we can say experience matters. 

It is strongly recommended to invest in hiring a quality team to smoothen the operations.

Because of this reason, having an operation and project management team lead by industry experts is
like having the backbone of your company.

As dealing with the approaching daily with systematic strategies & planning to boost organization
resources to achieve specific goals is not an easy task that anyone can do.

The key responsibility of the team is:‐

Example for Ads Project Management

Copywriting
Graphic Designing
Senior Ad Strategist & funnel experts
Reporting

Example for Website Design Operation

UI & UX
Creative Designer
Developers
Content Writers
3. MARKETING TEAM:‐
If you can’t market yourself then you can’t market anything.

Hence, having a great digital marketing agency team structure can smoothen the work.

Marketing teams indeed play a vital role in promoting the business and mission of an organization.

It’s the marketing department’s to reach out to:‐

Prospects
Customers
Investors and 
Community

The key responsibility of the team is:‐

Content Marketing
SEO Specialists
 Digital Marketing Strategists
Ad Experts
Content Writers

60% of the team should be involved in market research & addressing pain points with resonating
content & 40% of the time should be busy in distributing the content & crafting funnel strategies

Your marketing team builds an overall image of your company that represents your brand in a positive
light.

Digital marketing agency organizational structure:

Having a strong marketing team might work wonders for you!

Conclusion:‐
They all play a very vital role in enhancing and building a better and unbreakable structure of the
company which can’t be denied from any fact.

But only one department can’t run the whole business alone.

Hence, the whole Digital marketing team structure goes hand in hand in hand we must have the
proper combination of all of them to run our business full‐fledged with all control in our hands.

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