University of Birmingham

School of Languages, Cultures, Art History and Music

Taught Programmes Essay/Assignment
Cover Sheet 2020-21
To be included as the first page of all work submitted for assessment

Required Information:
Module Title: Translating for Business
Module Level: 33598
Student ID (SRN):
Essay/assignment title: English-Chinese Translation of Promotional Material
of HarperCollins UK
Confirmed Word Count:
Have you had an extension agreed? Yes No
If Yes, what is your extension deadline?

REMINDERS

1. Do NOT give your name on the assignment or in your file name; instead put your SRN on the top
right hand corner of each page and include this cover sheet.

2. Assignments should be submitted electronically via the module section on Canvas by 12 noon on
the published deadline

3. A penalty of 5 marks will be imposed for each working day the assignment is late, until a grade of
0% is reached.

4. You MUST refer to LCAHM’s local documentation on word count penalties. This guidance can be
found in your course handbook.

5. By submitting this assignment you are declaring that it is not plagiarized, but rather all your own
work, and that all quotations from, allusions to and paraphrasing of the work of others have been
appropriately cited and referenced.

6. If you believe that your performance may have been affected by illness or similar matters, your
submission declares that you have followed the guidance on extenuating circumstances and
extensions. If you have submitted evidence relating to extenuating circumstances in connection
with this piece of work, please mark the following box.

7. It is your responsibility to ensure you upload the correct version of your essay to the correct
assignment section on Canvas. Assignments should be submitted as Word of PDF documents
only.

STUDENT REFLECTION ON FEEDBACK AND ASSESSMENT

In the academic year 2019-20 we are asking you, as the starting point for your summative
assessments, to complete this individual Student Reflection on Feedback sheet when you submit your
work.

This coversheet invites you to think about feedback you have received at earlier points in your course
and how you have responded to it in this new piece of work. Thinking carefully about the feedback
you have received previously can help to improve your performance. It is helpful, too, for the marker
to know what feedback you have had previously on similar pieces of work, and how you have tried to
act on it. Knowing the range of different kinds of feedback you have had can also help us to use more
those kinds that are most helpful to you.

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Either in a comment on what you write here, or in their feedback to you, your marker will engage with
your reflection. The extent to which you have improved on previous pieces of work will NOT affect
your mark. Your work will be marked on the basis of its own merits as a piece of academic work, NOT
on the basis of the answers you give in the box below. Instead, your response will help us to work
with you to make feedback helpful.

What feedback have you received on earlier assessments, or while preparing this assessment?

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How have you responded to that feedback in this assessment?

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What feedback on this assessment would best help you think about your next one?

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 Assignment: English-Chinese Translation of Promotional Material of HarperCollins
UK
Table of Contents
1. Translation Situation
2. Aligned Version of Source Text and Target Text
3. Source Text Analysis
4. Global Translation Strategy
5. Researches and Resources
6. Translation Challenges and Procedures
7. Quality Control Processes and Effectiveness
8. Conclusion
9. Bibliography
9.1 Source Text
9.2 Tools
9.3 Literature
10. Appendix

1. Translation Situation
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 The 28th China Beijing International Book Fair will be held on 18 March 2022 at
the China International Exhibition Centre for five days. Founded in 1986, Beijing
International Book Fair (BIBF) is the second largest international book fair, attracting
over 2,600 exhibitors from more than 90 countries and regions around the world each
year. It has been dedicated to copyright trading, physical import and export trade and
reading promotion of Chinese and foreign publications and digital products, and is a
large-scale international publishers' exchange event covering the book, digital and
animation industries.
HarperCollins UK, a well-known British publisher, has signed up to participate
in this exhibition. Although they have a strong presence in China and have worked
with Chinese publishers, it will be the first time they attend a exhibition in China,
therefore they haven’t yet prepared a Chinese version of the materials they would
present, so I am commissioned to do the translation.
After communicating to the sales manager and the head of external propaganda, I
have learned that they have compiled an English version of the promotional material,
which includes five sections: company profile, publication content, company value
system, brand and business partners, and distribution and supply chain, and propose to
print leaflets in both English and Chinese for distribution to visitors around the world
during the fair.
The company said that it is generally difficult for exhibitors to expand their
business or sign contracts in a short period of time, so the main purpose of attending
the fair is just to meet more potential customers and partners to lay the foundation for
future market development, and to inform their peers of their presence in the
meanwhile. The Chinese translation needs to be submitted to them a month before the
exhibition so that they could allow plenty of time for further adjustments, revisions
and printing. In addition, they want me to make a simple layout of the translation after
I have completed the translation, following the model of the leaflet, so that they could
check the content subsequently and the art designers could find the appropriate
information more accurately.

2. Aligned Version of Source Text and Target Text