Members: Part IV Strategies and Tactics, Event

Outline

IV. Strategies and Tactics

Primary Message (5 points):

The primary message is the main idea that you want to share with the target audience.
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Example:
“Responsible parents come from informed students — ensure you’re the youth’s future
with a comprehensive reproductive health education.”

Secondary Message/s (15 points):

These are statements that give credibility to the primary message . You have to present facts,
testimonials, evidence, examples, stories, etc.
This is where you use ethos, pathos, and logos to convince the audience about the importance and
validity of your campaign.

Sample content:
 Facts about the reproductive health bill in the Philippines.
 Statistics (abortion rate, teen-age pregnancy, death caused by juvenile pregnancy,
etc.)
 Issues or news stories related to (unwanted pregnancy, rape, abortion, sexually
transmitted infections, unintended pregnancy, and sexual violence)
 Other consequences of inadequate sex education in the Philippines
3-4 paragraphs long, 12 font size, single-spaced, with proper headings and sub headings

Each paragraph/information should have acknowledged sources (According to the Department of

Health … , Based on the statement of …, according to the WHO …, In a news article from the Manila
Times dated …, According to Senate President …, etc.)
(Include a reference list in APA 7th edition format at the end of this worksheet.)

The following events are anchored on the objectives of the advocacy campaign. Each event
will have their own set of objectives in support of the over-all goal of the campaign. The
target audience are expected to _____________________________________________.

A. Event 1 (During pandemic/Online)

Event Outline (20 points)
Title of Event

Type of event with short description

Objectives
Members: Part IV Strategies and Tactics, Event
Outline

Description of Beneficiaries (Who will benefit from the event? Explain)

Possible Schedules (justify)

Possible venues/platform (justify)

Possible sponsorships

Detailed event requirements

Target amount for donations (explain)

Target celebrity endorsers/ guests and rationale for choosing each

Actual program of activities

References

Promotional Plan (Describe in detail how the event will be promoted to the target audience)
(social media? How? Mass media? How?)
(5 points)

Example:
 Please see uploaded file.

B. Event 2 (Post-pandemic, actual/face-to-face)

Event Outline (20 points)

Title of Event

Type of event with short description

Objectives

Description of Beneficiaries

Possible Schedules (justify)

Possible venues/platform (justify)

Possible sponsorships

Detailed event requirements

Target amount for donations (explain)

Members: Part IV Strategies and Tactics, Event
Outline

Target celebrity endorsers/ guests and rationale for choosing each

Actual program of activities

References

Promotional Plan (Describe in detail how the event will be promoted to the target audience)
(Social media? How? Mass media? How?)
(5 points)

Example:
 Please see uploaded file.