1.

The percentage of students buying online

The percentage of students buying online

Used Never

From the chart above, it can be seen that the majority of students participating in
the survey have purchased goods online with the rate of 96%.

2. The frequency of online purchases in a month

Frequency Number of people Percent

Less than 3 times 22 40%
From 3 times to 5 times 17 30.9%
More than 5 times 13 23.6%
Arbitrary 5 5.5%
Total 55 100%

From the table above, we see that the majority of students participate in online
shopping surveys with a frequency of less than 3 times in a month. The frequency
of buying from 3 to 5 times per month ranked 2nd with a rate of 30.9%. The lowest
percentage of students who shop online without a fixed average frequency is 5.5%,
which shows that most students have a clear spending plan for online shopping.

3. The online shopping platform

 The number of people using different types of online shopping platforms

Zalo

Instagram

Facebook

Tiki

Sendo

Lazada

Shopee

0 10 20 30 40 50 60

From the chart above, we can see that Shopee is the most used platform with the
rate of 96.3% while no students use the Sendo platform to make online purchases.
Besides, platforms like Facebook or Instagram are also chosen by many students
to buy online.

4. The average spending for online shopping needs

5. The differences in item selection between genders
- Notes: N is the number of people
 Clothes

Valid Missing Total

Item Gender
N Percent N Percent N Percent
Male 23 92% 2 8% 25 100%
Clothes
Female 26 81.25% 6 18.75% 32 100%

 Books

Valid Missing Total

Item Gender
N Percent N Percent N Percent
 Male 17 68% 8 32% 25 100%
Books
Female 19 59.4% 13 40.6% 32 100%

 Electronics

Valid Missing Total

Item Gender
N Percent N Percent N Percent
Male 10 40% 15 60% 25 100%
Electronics
Female 20 62.5% 12 37.5% 32 100%

 Household goods

Valid Missing Total

Item Gender
N Percent N Percent N Percent

Household Male 13 52% 12 48% 25 100%

goods Female 13 40.6% 19 59.4% 32 100%

 Cosmetics

Valid Missing Total

Item Gender
N Percent N Percent N Percent
Male 17 68% 8 32% 25 100.0%
Cosmetics
Female 19 59.4% 13 40.6% 32 100.0%

 Pharmaceuticals

Valid Missing Total

Item Gender
N Percent N Percent N Percent
Male 3 12% 22 88% 25 100.0%
 Pharmaceuti
Female 4 12.5% 28 87.5% 32 100.0%
cals

 Chemicals

Valid Missing Total

Item Gender
N Percent N Percent N Percent
Male 3 12% 22 88% 25 100%
Chemicals
Female 3 9.4% 29 90.6% 32 100%

 Entertainment products (movie tickets, concert tickets, …)

Valid Missing Total

Item Gender
N Percent N Percent N Percent

Entertainment Male 2 8% 23 92% 25 100.0%

products Female 7 21.9% 25 78.1% 32 100.0%

 Sim, phone cards

Valid Missing Total

Item Gender
N Percent N Percent N Percent

Sim, phone Male 6 24% 19 76% 25 100.0%

cards Female 12 50% 16 50% 32 100.0%

 Others

Valid Missing Total

Item Gender
N Percent N Percent N Percent
Male 3 12% 22 88% 25 100.0%
Others
Female 3 9.4% 29 90.6% 32 100.0%
Therefore, we have the following chart:

The differences in item selection between genders

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
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Male Female

From the chart above, we can see that clothing is the item that both men and
women buy the most online. In addition, items such as electronics, entertainment
products or sim, phone cards have a huge difference between the percentage of
men and women buying goods with the rate of women being about 2 times higher
than the rate of men.

6. The satisfaction with postal delivery or intermediary delivery services when

purchasing online

Number of people Percent

Very unsatisfied 0 0
Valid
Unsatisfied 4 7.2%
 Normal 22 40%
Satisfied 20 36.4%
Very satisfied 9 16.4%
Total 55 100%

Most students have no opinion about postal delivery or intermediary delivery

services when buying online. It is also found that more than half (52.8%) of
students are satisfied and very satisfied with the delivery method of online
purchase channels.

7. The priority for some payment methods when buying online

Based on information about the priority for payment methods collected from the
survey, with 5 being the highest and 1 being the lowest, we have the total priority
value of payment methods as follows:

The total priority value of payment methods

250

200

150

100

50

0
Cash when received Card E-wallet Phoneaccount Direct to seller
good

Analyzing each payment method, we see similar results:

Phone Direct to
Cash Card E-wallet
account seller
Min 1 1 1 1 1
Median 4 4 4 2.5 3
 Mean 3.611 3.685 3.463 2.556 2.981
Max 5 5 5 5 5

The average priority ranked in order of priority from high to low, respectively:
payment by credit card, payment in cash, payment via e-wallet, payment directly to
the seller and last payment via phone account.

8. Evaluate the convenience of online shopping

9. The dissatisfaction with online purchases

The factors that students are not satisfied with when buying online

Others 1

More expensive than buying directly 12

The unsecured payment method 13

The delivery time delay 23

The quality of the goods is not as promised 42

0 5 10 15 20 25 30 35 40 45

What most students are not satisfied with when buying online is the product quality
is not as promised (76.4%). This shows that the quality of goods when shopping
online is not 100% guaranteed. Delayed delivery time (41.8%) is also the reason
why many people are not satisfied with online purchases.

10. The future purchase intentions

 The future purchase intentions

Yes No

All students who participated in the survey had an intention to purchase online in
the future. This shows that buying and selling online is becoming a trend in trade
and has great potential for development.