Professional Documents
Culture Documents
A report on
Submitted by
Harshini.A.H
20MIME15022
Submitted to
MATS Institute of Management and Entrepreneurship
(MIME)
First B-School of JGI (Approved by AICTE, New Delhi)
Jakkasandra Post, Kanakapura Taluk, Ramanagara Dist - 562112, Karnataka
Academic Year 2020 – 2022
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Chapter 1
Profile of the industry & organization
Mandarin has also become significant for business leaders to know and understand
because of the growing economy and purchasing power of China in the global market.
With approximately 1.3 billion native speakers and 917 million people who speak
Mandarin as their second language, no wonder that the language is gaining its
popularity and importance among the business minds across the world. German never
came in competition with English, yet Germany is regarded as the leader in scientific
and technological research, their language has retained a certain niche among the
business people trying to have a foothold in these sectors. With over 572 million
speakers worldwide, Spanish is the primary language of Spain, Mexico, Colombia,
Argentina, Venezuela, parts of the United States. It has been listed as one of the future
languages in a report by the British Council, making it an essential language for
business owners to know or operate in. Other languages like French, Japanese,
Arabic, and Hindi are also being increasingly used in business circles in respective
countries.
The language flows across and touches the global organizational processes like
values, norms, attitudes, customer service work, product design, marketing, hiring,
evaluating, promoting employees, internal reporting, post-merger integration,
innovation, process improvements, teaming, and many more. Language alteration
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affects these processes and practices simultaneously. It can affect every aspect of
globalization because only by learning languages, leaders can communicate with
native people and cultures effectively, which will further help them to move towards
the future world and global business. Language acquisition is a gradual process and
there are many satisfying milestones along the way, though self-directed study can
help individuals to acquire a language to a basic competency level in one or two years.
It has also been studied that multilingualism makes a person smart and efficient. While
learning a new language, the vocabulary acquisition portion of the brain becomes
active, stimulates growth, and works faster and makes a person more competent. The
importance of multilingualism in business cannot also be understated as language
helps in interacting with clients effectively, learn their culture, and market to the various
countries with different sentiments to establish a successful trading relationship.
Everence Internations Private Limited which has the Brand Name Everence
Internations has been registered in Kolkata under Company Registrar. The company
name has been registered with the CIN number U74999WB2018PTC226523 and with
Key Directors of
Its Registered Address is Easy Daftar, 3/3, 75C Park Street Kolkata WB 700016 India.
The Brand Name Everence Internations provides the services such as Linguistic
Resource Supply, International Business Consulting, Multilingual Interpretation,
International M&A which comes under non-Government and serves
at Consulting Industry.
3
Chapter 2
2.1- Introduction
Foreign languages will give more opportunity for the career in the various sectors. It
gives the opportunity to work with the MNCs and specialized governmental agencies.
While entering to the new market in the other country people will prefer their local
language rather the English so if you now the local language it will be useful to
convenience the customers in those market. To improve their business. The only way
is to hire personnel with knowledge of the foreign language.
The only means of communication is language. In the market, Indian companies are
rapidly progressing as global players and multinational companies are keeping a keen
eye over the Indian markets, so the need of the hour is to have professionals who can
remove the language barrier so that smooth communication can be facilitated for smart
& efficient business deals. Hence there is a huge demand for foreign language
courses in the market. Corporate Sector has a tremendous demand for the foreign
language experts who not only understand the language but also have a good
understanding of the cultures.
4
Foreign language is
• German
• French
• Japanese
• Korean
• Italian
• Arabic
There is a huge Scope of foreign language courses and the candidates who wish to
pursue higher studies in foreign language will have abundant job opportunities offered
by several top multinational companies and multilateral organizations. Language skills
are essential attribute in most professions and help in the personal growth viz-a-viz
the growth of the organization.
There has been growing importance for languages in today’s era where
communications have reached its peak and world has been smaller place. As
globalisation takes toll on the youth, an increasing number of youngsters are inclined
towards learning foreign language.
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with multilingual skills. Great proficiency in language skills also open up opportunities
for global workplaces.
2. Networking:
A foreign language class is a great place for building one's network. As the class
attracts people from varied backgrounds. Students get a chance to interact with fellow
students from different courses, exchange knowledge base and pick up new skills. A
place like this fosters cross-cultural experience and a better understanding of the world
around us.
3. Creativity:
Learning a new language inspires creativity in students. The coursework of a language
course includes not just learning the grammar, vocab and other language aspects. But
it also encourages the students to understand the culture and traditions of the native
country. They are encouraged to indulge in media entertainment in that particular
language, such as listening to music, watching movies and reading books etc.
Some of the other benefits of learning a foreign language are multi-tasking for when
you learn a new language your skills to multi-task improves. Also, studies have shown
that people who learn new languages are more aware of their surroundings and are
more perceptive and open to change than their counterparts.
This paper about the roles of foreign language in business administration, they
indicated that foreign languages play significant roles in import and export companies.
In the managers’ point of view, foreign languages are very important to their
businesses, especially for communication with customers, other companies and
suppliers. The problems in some companies might happen because of differences
between customers. The problems also come from both senders and receivers who
lack knowledge of foreign languages. The informants stated that organizations should
invite professional trainers to help improve foreign language skills in vocabulary and
conversation in particular.
6
• The Value of Foreign Languages in Business Communication by Racquel Moreau
Johnson & Wales University Feinstein Graduate School Published on February 14,
2013
There are several factors that a company considers when deciding to operate in an
international territory or with a foreign company. Factors such as language and culture
greatly affect the success of business. Being able to effectively communicate ideas
and strategies can be challenging in a new business environment. Determining the
importance of language by a company is crucial to its success. Studying another
language helps to understand the culture of the studied language which will assist in
a corporation’s decision-making process. English is a popular language in conducting
business; however, communicating in other languages is gaining popularity.
A fast-growing number of studies demonstrates that language diversity influences almost all
management decisions in modern multinational corporations. Whereas no doubt remains about
the practical importance of language, the empirical investigation and theoretical
conceptualization of its complex and multifaceted effects still presents a substantial challenge.
To summarize and evaluate the current state of the literature in a coherent picture informing
future research. We encourage scholars to transcend disciplinary boundaries and to draw on,
7
integrate, and test a variety of theories from disciplines such as psychology, linguistics, and
neuroscience to gain a more profound understanding of language in international business. We
advocate more multi-level studies and cross-national research collaborations and suggest
greater attention to potential new data sources and means of analysis.
• The role of language in international trade: How does language affect the choice
of foreign trading partners
In this study we focus on the relationship between international trade and language
barriers by analysing Portuguese exports of goods and find that language does play
an important role in the choice of foreign trading partners although sharing Portuguese
as the common language with a group of countries does not imply exporting more to
those countries as one might expect. We therefore argue for the increase of
multilingual policies in education and more investment in reaping the benefits that
Portuguese as an international language might bring to our country.
2.4- Objectives
The sources of data used in this report are both primary and secondary data.
Quantitative research is used. Primary data consists of original information in the
foreign language rather than English.
8
Through questionnaire the primary data of 52 sample size is collected to analyse the
people attitude towards the foreign language. Frequency test has been done to check
the demographics and influence of factors on people.
The sources of data used in this project report are both primary and secondary data.
Primary data consists of original information gathered from sample size of 52
respondents residing in Bangalore through google form. Survey method is used to
collect the primary data.
Secondary source of data was collected from various research paper published in
journals pertaining to our research problem which is people willing to learn the foreign
language.
Through questionnaire the primary data of 52 sample size is collected to analyse the
consumer perception towards foreign language.
The target population was the individuals who are learning and willing to learn the
foreign language in their day-to-day life. The major parameter of interest, is the
subgroup of people who are working profession, student and businessman/ women
who are studying and willing to learn the language.
• The study was purely based on the information received through the limited
scope and preview of survey.
• Reliability of respondents.
9
• To many choices to make decision.
10
Chapter 3
This paper about the roles of foreign language in business administration, they
indicated that foreign languages play significant roles in import and export companies.
In the managers’ point of view, foreign languages are very important to their
businesses, especially for communication with customers, other companies and
suppliers. The problems in some companies might happen because of differences
between customers. The problems also come from both senders and receivers who
lack knowledge of foreign languages. The informants stated that organizations should
invite professional trainers to help improve foreign language skills in vocabulary and
conversation in particular.
There are several factors that a company considers when deciding to operate in an
international territory or with a foreign company. Factors such as language and culture
greatly affect the success of business. Being able to effectively communicate ideas
and strategies can be challenging in a new business environment. Determining the
importance of language by a company is crucial to its success. Studying another
language helps to understand the culture of the studied language which will assist in
a corporation’s decision-making process. English is a popular language in conducting
business; however, communicating in other languages is gaining popularity.
11
multinational management. After analysing the language strategy of two multinational
corporations where English was made the official corporate language, KONE in
Finland and Rakuten in Japan, the results of this study suggest that implementing
“English-only” corporate language policies is ineffective at improving transnational
communication and makes recommendations for alternative strategic language
planning methods.
A fast-growing number of studies demonstrates that language diversity influences almost all
management decisions in modern multinational corporations. Whereas no doubt remains about
the practical importance of language, the empirical investigation and theoretical
conceptualization of its complex and multifaceted effects still presents a substantial challenge.
To summarize and evaluate the current state of the literature in a coherent picture informing
future research. We encourage scholars to transcend disciplinary boundaries and to draw on,
integrate, and test a variety of theories from disciplines such as psychology, linguistics, and
neuroscience to gain a more profound understanding of language in international business. We
advocate more multi-level studies and cross-national research collaborations and suggest
greater attention to potential new data sources and means of analysis.
• The role of language in international trade: How does language affect the choice
of foreign trading partners
In this study we focus on the relationship between international trade and language
barriers by analysing Portuguese exports of goods and find that language does play
an important role in the choice of foreign trading partners although sharing Portuguese
as the common language with a group of countries does not imply exporting more to
those countries as one might expect. We therefore argue for the increase of
multilingual policies in education and more investment in reaping the benefits that
Portuguese as an international language might bring to our country.
12
Chapter 4
Analysis and interpretation are central steps in the research process. The aim of the
analysis is to organize, classify and summarize the collected data so that they can be
better comprehended and interpreted to give answers to the questions that triggered
the research. Interpretation is the search for the broader meaning of findings. Analysis
is not fulfilled without interpretation; and interpretation cannot proceed without
analysis. So, both are interdependent.
Frequency Analysis:
Student 42 82%
Employee 7 14%
Business 2 4%
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Occupation
4%
14%
82%
Interpretation
From the above data it can be interpreted that 82% of the respondents are students,
14% respondents are employee and remining 4% respondents are business.
Hence it can be identified that students are willing to learn the foreign language.
15-25 48 94.1%
25-35 2 3.9%
35-45 1 2%
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Age group
4%
2%
94%
Interpretation
From the above data it can be interpreted that 94% of the respondents were age group
15-25, 4% respondents were age group 25-35 and remining 2% respondent were age
group 35-45.
Hence it can be identified that age group between 15-25 of them are telling foreign
language is important in international business.
Yes 43 84.3%
No 1 2%
May be 7 13.7%
15
Foreign nationals in much better way if
we now their language
2% 14%
84%
Yes No May be
Interpretation
From the above data it can be interpreted that 84% respondents agreed to the foreign
nationals in much better way if we now their language, 14% respondents were of
opening may be, and 2% respondents did not agree to the statement.
Hence it can be interpreted that the foreign nationals in much better way if we now
their language. This proves my objective no 4 which is to find out companies are facing
problems due to lack of knowledge in foreign language among employees.
Yes 27 52.9%
No 10 19.6%
May be 14 27.5%
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Foreign language will reduce the
competition
27%
53%
20%
Yes No May be
Interpretation
From the above data it can be interpreted that 53% respondents agreed to the
knowledge of foreign language will reduce the competition in international business,
27% respondents were of opening may be, and the remining 20% respondents did not
agreed to the statement.
Hence it can be interpreted that the knowledge of foreign language will reduce the
competition in international business. This proves my objective no 2 which is to find
out Problem faced by the companies due to lack of knowledge on importance of foreign
language.
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Resolving the linguistic Frequency Percentage
complications in business
Yes 35 68.6%
No 7 13.7%
May be 9 17.6%
18%
14%
68%
Yes No May be
Interpretation
From the above data it can be interpreted that 68% respondents agreed to the
translator apps will help in resolving the linguistic complications in international
business, 18% respondents were of opening may be, and the remining 14%
respondents did not agreed to the statement.
Hence it can be Interpreted that the translator apps will help in resolving the linguistic
complications in international business. This proves my objective no 2 which is to find
out Problem faced by the companies due to lack of knowledge on importance of foreign
language.
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6. Do big corporates hire professional
translators/interpreters?
Yes 39 76.5%
No 3 5.9%
May be 9 17.6%
18%
6%
76%
Yes No May be
Interpretation
From the above data it can be interpreted that 76% respondents agreed to the big
corporates hire professional translators/interpreters, 18% respondents were of
opening may be, and the remining 6% respondents did not agreed to the statement.
Hence it can be interpreted that the big corporates hire professional translators
/interpreters. This proves my objective no 3 which is to identify effective methods to
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make the employees to realise the importance of foreign language in international
business.
Yes 42 82.4%
No 2 3.9%
May be 7 13.7%
4% 14%
82%
Yes No May be
Interpretation
From the above data it can be interpreted that 82% respondents agreed to the
language is one of the big issues faced by merchant exporter in international trade,
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14% respondents were of opening may be, and the remining 4% respondent did not
agreed to the statement.
Hence it can be interpreted that the language is one of the big issues faced by
merchant exporter in international trade. This proves my objective no 2 which is to find
out Problem faced by the companies due to lack of knowledge on importance of foreign
language.
Yes 36 72%
No 3 6%
May be 11 22%
22%
6%
72%
Yes No May be
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Interpretation
From the above data it can be interpreted that 72% respondents agreed to the foreign
language helps you in establishing your company in abroad, 22% respondents were
of opening may be, and the 6% respondent did not agree to the statement.
Hence it can be interpreted that the foreign language helps you in establishing your
company in abroad. This proves my objective no 1 which is to find out prominence of
foreign language in international business.
Yes 42 82.4%
No 2 3.9%
May be 7 13.7%
82%
Yes No May be
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Interpretation
From the above data it can be interpreted that 82% respondents were agreed to the
mandarin (Chinese) an excellent choice in present time for your international business,
14% respondents were of opening may be, and remining 4% respondent did not
agreed to the statement.
Hence it can be interpreted that the mandarin (Chinese) an excellent choice in present
time for your international business. This proves my objective no 1 which is to find out
prominence of foreign language in international business.
German 18 36%
Spanish 19 38%
French 33 66%
English 37 74%
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Languages that are necessary to settle
in Europe
17%
34%
18%
31%
Interpretation
From the above data it can be interpreted that 34% respondents were of the opinion
that English,31% respondents were of opening that French,18% respondents were of
opening that Spanish and the remining 17% respondent were of opening that,
German.
Hence it can be interpreted that the Languages that are necessary to settle in Europe.
This enhances my objective no 2 which is to find out Problem faced by the companies
due to lack of knowledge on importance of foreign language.
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Most used international Frequency Percentage
business language
Telugu 1 2%
13%
56%
12%
Interpretation
From the above data it can be interpreted that 56% respondents were of the opinion
that America- English, Spanish and others, 19% respondents were of opening that
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Asia- Hindi, Japanese and others,13% respondents were of opening that Europe-
Russian, Italian and others and the remining 12% respondent were of opening that
Africa- Arabic, Portuguese and others.
Hence it can be interpreted that the most used international business language. This
proves my objective no 1 which is to find out prominence of foreign language in
international business.
Yes 29 58%
No 8 16%
May be 13 26%
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Foreign language must if you want to
relocate too abroad
26%
16% 58%
Yes No May be
Interpretation
From the above data it can be interpreted that 58% respondents agreed to the foreign
language must if you want to relocate too abroad, 26% respondents were of opening
may be, and the remining 16% respondent did not agreed to the statement.
Hence it can be interpreted that the foreign language must if you want to relocate too
abroad. This proves my objective no 1 which is to find out prominence of foreign
language in international business.
Yes 29 59.2%
No 9 18.4%
May be 11 22.4%
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Issue of language in international
business communication
23%
18% 59%
Yes No May be
Interpretation
From the above data it can be interpreted that 59% respondents agreed to the Issue
of language in international business communication, 23% respondents were of
opening may be, and the remining 18% respondent did not agreed to the statement.
Barrier 9 18%
Facilitator 6 12%
I don’t know 1 2%
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Multinational companies view
languages
2%
18%
12%
68%
Interpretation
From the above data it can be interpreted that 68% respondents were of opinion that
source of power to communicate, 18% respondents were of opinion barrier, 12%
respondents were of opinion facilitator, and the remining 2% respondent were of
opinion I don’t know to the multinational companies view languages.
Hence it can be interpreted that the multinational companies view language. This
proves my objective no 3 which is to identify effective method to make the employees
to realise the importance of foreign language in international business.
Hypothesis
H0- Companys are not facing problem due to lack of knowledge in foreign language
among employees.
H1- Companys are facing problems due to lack of knowledge in foreign language
among employees.
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From the above analysis,
So, here I conclude that respondence reacted that having knowledge on international
language is much better than having knowledge only on English.
According to the result from pie chart we conclude that, Alternate Hypothesis
accepted; Null Hypothesis rejected
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Chapter 5
Findings
• According to our research most of the students are willing to study the foreign
language.
• According to my research most of the age group 15-25 people are connect to
foreign nationals in much better way if we know their language
• In my research I found that most of the respondence are telling that knowledge of
foreign language will reduce the competition with others.
• Most of the multinational companies are willing to hire the employee who have the
power of communicating with other international business
Suggestion
• People who are willing to go to abroad for higher studies or planning to settle in
abroad will be most use tool.
• When you got some foreign project, and imagine that you know the language
of the other company. You will be benefitted to communicate between both the
companies.
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Conclusion
A person who is able to study a language and become fluent in it might consider
working as a foreign language specialist, interpreter, or translator. After completing a
language school, one can work in sectors such as entertainment, tourism, public
relations, international organisations, and publishing firms, among others.
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