1.

0 Curriculum vitae

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2.0 Wall Street English

2.1 Background of Wall Street English

Wall Street Institute (also known as Wall Street English) is one of the largest providers
of English language education for both adults and children all around the world. Established in
1972 by Luigi Tiziano Peccenini who is Italian. The organization has 4 million graduates with a
present enrolment of over 300,000 students. Wall Street English operate over 450 centers in 28
counties in Southeast Asia, East Asia, North Africa, Europe, Middle East and Latin America.
The international offices of Wall Street English are in Barcelona, Spain and Hong Kong (Wall
Street English, 2019).

Wall Street Institute launched a wide organization rebranding, changing its name and
identity in 2013. Now, that organization operates by the name of Wall Street English. Their
program for learning English is designed for all levels of learners which have 20 different levels
of English language courses oscillating form beginner to advanced. It includes an English only
environment in their centers, native English-speaking lecturers, social activities which allow
students to practice English in both practical environment and a global online student community
(Wall Street English, 2019).

The method created by Luigi Tiziano Peccenini and Luciano Biondo, the Wall Street
English Blended Learning Method, combines different education methods of acquiring a
language into one study cycle. The method includes self-study, small teacher-led classes and
practice time. Students listen, read, write, speak and practice English to gain a deep
understanding of the language. They have been teaching English since 1972 and their curriculum
is aligned to the CEFR (Common European Framework of Reference for languages), according
to a study undertaken with the support of the University of Cambridge (ESOL) English for
Speakers of Other Languages Examination group (Wall Street English, 2019).

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2.2 Owner of Wall Street English and its values

Baring Private Equity Asia is one of Asia’s largest and most popular private market
companies with total capital of more than 12 billion. Pearson sold $ 300 million to Wall Street
English (WSE) earlier this year to raise funds for Barson Private Equity Asia (BPEA) and CITIC
Capital Holdings Limited (CITIC Capital) (Wall Street English, 2019).

Extension; Provides private loans for acquisitions and services and capital increase for
Asia-Pacific private equity investment program. The company was founded in 1997 in Hong
Kong, India, Indonesia, Japan and Singapore, the branch has more than 150 employees. BPEA
has more than 30 active shareholding companies across Asia, with a total of 150,000 employees
and an estimated $ 28 billion in sales in 2016 (Wall Street English, 2019).

2.2.1 Values

Supporting all students to become more proficient in English to improve their

travel experience and enjoy all the travel opportunities. The value of Wall Street English
is that students have a higher level of English as their teaching style helps them to
develop and improve learning (Wall Street English, 2019).

2.2.2 Motivation

David Kedwards, chief executive of Wall Street English (WSE), said he estimates
the English language market will generate about $ 23 billion in annual revenue, with an
estimated 2 billion people expected to study English by 2020. Especially in China. South
America, invest in market opportunities to drive growth in Japan and India (Wall Street
English, 2019).

2.3 Four Abilities

Wall Street English not only teaches English but also communicates well. But
there are some difficulties. The following four skills that employees should maintain in
order to be more effective in the workplace (Lotich, 2019).

 Planning and listening

 Clear communication
 Guidance Training and Transfer\
 Employee Performance Assessment

2.3.1 Organizing and listening

Communication competencies such as organizing and listening which deal with

connecting to individuals in the firm. These competencies are all about to organize,
analyze and understand what one is hearing in command to adopt what to think and do in
reply to a message. These are appropriate for employees who communicate with
customer and those who work as a team, both leaders and members. Definitely, they
include assistances like classifying and testing interpretations and conventions, disabling
barriers to active listening, summarizing and restructuring communication for
remembrance and suppression judgment that can prejudice replies to communication
(Lotich, 2019).

2.3.2 Communication clarity

Providing clear statistics is a competency which should be essential of managerial

and administrative employees. Both verbally and in written forms, the messages
transported to (whether Wall Street’s staff or customers) should be clear, brief and should
achieve the objectives. The main skills would conclude –

 Overcoming physical
 Psychological
 Semantic barriers in communications with others
 Keeping on board and circumventing excursions
 Utilizing effective persuasion
 Sustaining a common communication benefit and trust (Lotich, 2019).

2.3.3 Mentoring, training and delegating

Mentoring, training and delegating should be required of managers and

administrators as well. They include the skill to grow individuals under them to achieve
advanced levels. The abilities could involve of teaching and pinpointing employees
where tasks can be transported with belief and sureness (Lotich, 2019).
 2.3.4 Employees performance evaluation

The aptitude to assume a beneficial performance evaluation concerning

cooperative valuation of historical performance, arrangement on future opportunities are
administrative and managerial competencies. It would involve of aptitude to grow
strictures of evaluation, benchmarking and face to face confrontation with the staffs being
assessed without any prejudice and disinclination (Lotich, 2019).

2.4 Traits needed by successful entrepreneurs and how can be developed among staffs

2.4.1 Self-driven

The most important characteristics of entrepreneurs is self-motivation. When a

person wants to thrive, he or she needs to be able to strive himself. He could not
answerable to anyone else as an entrepreneur and that occasionally means it is hard to go
along the way without anyone. A person who want to be a successful trait need to be
dedicated to his or her plan and keep moving forward – even if he or she are not receiving
an immediate paycheck (Diasyme, 2015).

In Wall Street, they celebrate parties for staffs and students occasionally in order
to maintain convenience working space and appropriate social environments for students
like Halloween, Christmas, dinners, etc.

2.4.2 Understanding what products of services are offering precisely

In order to be successful as an entrepreneur, he or she need to know precisely

what he or she offer and how it goes into the market place. Both product and service, an
individual need to know where is your target customers and target market. This should
include knowing your pricing like high end, high and middle of the road. The ability to
position himself and later regulate as market needs is an important part of successful
entrepreneur (Diasyme, 2015).

Wall Street English dose know what they are offering precisely. They offer
English language services with an excellence teaching method and they aim for high and
high end customers all around the world.

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 2.4.3 Passion

Last but not least, the fuel for successful entrepreneurship is passion. A person
who want to be successful entrepreneurs must have passion. One of the traits of
successful entrepreneurs, they are very passionate about their product and service or
mission and goals. Passion is only thing that will help a person to find motivation when
he or she is discourage and it will strive to go forward (Diasyme, 2015).

The instructors and lecturers from Wall Street English, they are very passionate
about what they are doing. That is why they care so much about students and teaching
with an excellence method to make sure that students comprehend the whole course.

2.5 Human resource and financing

People and finance are largest resources of capital for organization’s sustainability. The
following information are how Wall Street English allocate their resources.

2.5.1 Human resource

 Employment – HR department of Wall Street English is to sustain recruitment

levels – to certify the firm which is to has the right human resource, in the right
duty, at the right time. As an organization expands, this could be a continuous task
for HR department. HR department of Wall Street know their organization have
the qualifications necessary to fill specific roles and a general idea of the type of
person best suited for needed roles (Bianca, 2019).
 Staff relations – People are the vein of every organization. HR department of Wall
Street perform as connection between the firm and staffs, to make sure which
employees are reserved well-informed of pertinent information and that they are
epitomized by the HR department in any choices which might affect them
(Bianca, 2019).
 Law obedience – In Wall Street English, HR department comply with
employment legislation. Both providing positive working conditions and to
ensuring fair work practices in order to keep an organization in line with
workplace laws (Bianca, 2019).

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  Health and security – Providing a convenience workplace also involve under the
scope of Wall Street’s HR department. HR department has responsibility for
certifying a firm complies with all health and safety legislation that staff safety
training is reserved up to date and that workplace safety records are preserved
(Bianca, 2019).

2.5.2 Financing

 Decision making and controls – Wall Street’s financial managers perform a vital
role in making financial decisions and control over finances in the firm. Ratio
analysis, financial forecasting, profit and loss analysis are common methods
which are used by financial managers (Woodruff, 2019).
 Financial planning – Wall Street’s finance department have the responsibility for
the financial planning activities and resources. They use precise statistics data not
only to understand the needs, priorities but also the overall economic situation of
Wall Street English (Woodruff, 2019).
 Cash flow management – In order to meet organization’s operative expenses and
emergencies, they need to know that to have sufficient working capital and cash
flow. The finance department of Wall Street English records account payable and
receivable to certify that there is adequate cash flow available at all the time
(Woodruff, 2019).

Question – 2

3.0 Mission statement of Wall Street English

Mission – Wall Street English believe that everyone has the power to change their future.
Their mission is to grow as the premier provider of English language training all around the
world, whilst maintaining their core values – respect, integrity and responsibility. These values
impact everything they do, from how they treat people to how they conduct their business. Wall
Street English is global, passionate and fun. They are a place for learning and making friends.
Study with Wall Street English and the students will have their 100% support (Wall Street
English, 2019).
4.0 Business plan of Wall Street English

4.1 Market

Wall Street English aim to develop into five new markets and is looking for new
franchise associates and stockholders to contribute in the imminent growth of its global
footprint. There are over USD 4.5 million of investment in Wall Street English at the first
half of 2018. The new five markets are following (Wall Street, 2019).

 Spain – a wealth of chances to exploit on the robust demand that exists across the
country (Wall Street English, 2019).
 Germany – one of the largest markets for English language education in Europe,
making it a precedence investment target (Wall Street English, 2019).
 Poland – economy of Poland is going through positive within the Europe,
generating a great opportunity to enter (Wall Street English, 2019).
 Egypt – Northern African market needing high level of demand for English with
strong financial (Wall Street English, 2019).
 Taiwan – an exhilarating market with a large an urban population ripe for a
premium English language learning offering (Wall Street English, 2019).

4.2 Competition

Wall Street English Competitors or alternative

Company Founding Date Type Employee

Wall Street English 1972 Subsidiary 5,768

Internationella Engelska Skolan 1993 Public 2,775

ASTM 2008 Private 44

T.I.M.E 1992 Private 1736

Kip McGrath Education Centres 1974 Public N/A

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 4.3 External context

 1972 – First of all, Wall Street Institute (nowadays – Wall Street English) centers
opened in Milan, Italy. Its adaptive combination of learning styles and methods
allows everyone to succeed (Little, 2019).
 1979 – The first Wall Street Institute opened in Milan were very successful and
over two years 24 new centers opened across Italy. At the end of 1979, there were
over 48 centers spread throughout Italy (Little, 2019).
 2010 – In 2005, Wall Street English was assimilated by the global private equity
firm the Carlyle Group. In 2010, the company was developed by the world’s
largest education company which is Pearson (Little, 2019).
 2018 – New owners of Wall Street English are Baring Private Equity Asia and
CITIC Capital. They support Wall Street English ambition of becoming the
world’s largest English learning brand (Little, 2019).
 Present – Wall Street English has over 400 learning centers located in 28
territories in Africa, Asia, Europe, Latin America and the Middle East. Utilizing
both company owned and franchised centers, Wall Street English has provided
instruction to over 3 million people with a current enrollment of over 180,000
students (Little, 2019).

4.4 Deal

Wall Street English is pleased to announce a Development deal with a franchise

partner that will expand its footprint across the Middle East (Wall Street English, 2019).

The deal, reached with Language Teaching and Training Co. Ltd. located in
Jeddah, Saudi Arabia, renews their existing agreement for the 12 Wall Street English
learning centers operating in Saudi Arabia with a commitment to open 25 more across
that country over the next 10 years. The deal also covers opening Wall Street English
learning centers in Bahrain and the Gulf Cooperation Council States (GCC), which
includes Kuwait, UAE, Qatar, Oman, and Yemen (Wall Street English, 2019).

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5.0 Innovative and future sustainability

Business model innovation has seen a recent flow in hypothetical research and business
practice. Variations to business models are recognized as an essential approach to realize
innovations for sustainability (Evans & Vladimirona, 2017).

Nevertheless, little is known about the successful adoption of sustainable business models
(SBMs). A unified theoretical perspective for understanding business model innovations that
lead to better organizational economic, environmental and social performance. Five propositions
that support the creation of SBMs in a unified perspective, which lays a foundation to support
organizations in investigating and experimenting with alternative new business models. The
emerging field of SBMs, which embed economic, environmental and social flows of value that
are created, delivered and captured in a value network. It highlights gaps for addressing the
challenges of business model innovation for sustainability and suggests avenues for future
research (Evans & Vladimirona, 2017).

Commonly accepted explanations consider that business models refer to the logic of how
a firm does business, and explain how the firm creates, delivers and captures value. However,
there is no general agreement on the concept of business models. Even highlight differences
between American and European scholars’ approaches to business model research: the former
focusing on classifications and the relation with open innovation, while the latter concentrates on
causal modelling and design approaches. Lambert reveals that empirically grounded
classifications of business models are still scarce and adopt two perspectives: classification
schemes with no explicit criteria, and theoretical typologies including ad hoc criteria based on
prior theories in economics, strategy and entrepreneurship (Evans & Vladimirona, 2017).

6.0 Methods used in financing Wall Street English

The business world orbits around capital. Financial activity stimulates economic growth
and keeps companies prosperous. However, not all businesses start out with an adequate amount
of funding, so business owners need to explore financing options.
6.1 Wall Street English financing

Wall Street English financing are following two methods.

 Financial institutions – Wall Street owners have the option of taking out a
loan at a financial institution. Financial institutions, such as banks or credit
unions, offer lines of credit to businesses that are just starting out or
require financial assistance for improvements or new developments. To
qualify for a loan, business owners must go through an application
process. Most financial institutions require businesses to provide
proposals for how the money will be used and why the funding is
necessary. Interest on the loan will be charged at either a fixed or variable
rate (Sheahan, 2017).
 Venture capitalists – Another Wall Street English financing method is to
find a venture capitalist to fund the business endeavor. Venture capitalists
usually want to invest in high-growth companies and seek out companies
that show promising signs of a high return on the investment. One of the
benefits of this financing method is that venture capitalists are not afraid
to take risks, whereas financial institutions like to lend money to safer
enterprises (Sheahan, 2017).

6.2 Why use these two methods instead of other

 Financial institutions – Borrowing money from financial institutions has the

benefit of obtaining necessary cash quickly (immediate infusion of cash). The
main benefit of borrowing money from a financial institution is the ability to
obtain a large amount of money quickly. This money can be used for necessary
purchases and investments. Financial institutions can lend more money than most
friends and family members can (Montoya, 2019).
 Venture capitalists – This provides the company with an opportunity to expand. In
venture capital, the investors themselves are ready to take the risk as they believe
in the company’s long-term success. Therefore, venture capital financing is
beneficial for start-ups with high initial cost and limited operating history.
Venture
 capitalists have a huge network of connections in the business community. These
connections could be advantageous for the start-ups to grow and become
successful. They can help the start-up to enter into alliances with potential
customers or business houses (Borad, 2019).

7.0 For the organization to take actions for its future growth

There are some recommendations to improve Wall Street English, in many situations, the
best place to start is from within. When executed properly, improvements within their
organization can be beneficial for driving performance and encouraging employee progress. Be
engaging, learn the metrics, utilize training methods and place a focus on the business; all of
these are simple ways to improve Wall Street English (Nadeau, 2019).

Organizational improvements are an ongoing process, and each organization has its own
specific needs; however, there are common improvements that are necessary for many
organizations on an ongoing basis (Nadeau, 2019), including:

 Strategy and mission: Changes in strategy and mission are often difficult to map out,
but Wall Street English’s CEO need to continually monitor how well – or if – his
organization is meeting their mission, and he need to be prepared to change strategies if
needed (Nadeau, 2019).
 Organizational structure: This concerns the roles, objectives, and responsibilities of
individuals, departments, and teams. Structures change, some are relatively minor, while
some such as mergers are considered extreme and intense (Nadeau, 2019).
 People: Organizational improvements in regards to personnel consist of turnover, hiring,
training and other changes that will be beneficial for the organization (Nadeau, 2019).
 Knowledge: Changes/improvements to the knowledge of an organization is critical for
process, progress and initiative (Nadeau, 2019).

It’s a fact that the pace of change is so fast that mergers and acquisitions are on the rise as
one of the best ways of achieving strategic growth. In sluggish economy, a multitude of mergers
and acquisitions notwithstanding, the capacity for a business to grow rests in the hands of its
people (Nadeau, 2019).
References list

Wall Street English. (2019). About Wall Street English. Retrieved July 13, 2020, from:
https://wallstreetenglish.edu.mm/about-us/

Wall Street English. (2019). Sale from Pearson to Baring Private Equity Asia and CITIC
Capital isconfirmed. Retrieved July 13, 2020, from:
https://www.wallstreetenglish.com/blog/baring-private-equity-asia-and-citic-capital-
invest-in-wall-street-english-growth/

Lotich, P. (2019). 12 competencies every manager should master. Retrieved July 13, 2020, from:
https://thethrivingsmallbusiness.com/manager-competencies/

Daisyme, P. (2015). Characteristics of successful entrepreneurs. Retrieved July 13, 2020, from:
https://due.com/blog/7-characteristics-of-successful-entrepreneurs/

Bianca, A. (2019). The role of human resource management in organization. Retrieved July 13,
2020, from: https://smallbusiness.chron.com/role-human-resource-management-
organizations-21077.html

Woodruff, J. (2019). Why is financial management so important in business? Retrieved July 13,
2020, from: https://smallbusiness.chron.com/financial-management-important-business-
57073.html

Little, M. (2019). Internal and External context. Retrieved July 13, 2020, from:
https://legalrisk.training/process/internal-and-external-context/

Evans, S. & Vladimirona, D. (2017). Business model innovation for sustainability: towards a
unified perspective for creation of sustainable business models. Retrieved July 13, 2020,
from: https://onlinelibrary.wiley.com/doi/full/10.1002/bse.1939

Sheahan, K. (2017). Methods of business financing. Retrieved July 13, 2020, from:
https://smallbusiness.chron.com/methods-business-financing-4120.html
Borad, S. (2019). Advantages and disadvantages of Venture capital. Retrieved July 13, 2020,
from: https://efinancemanagement.com/sources-of-finance/advantages-and-
disadvantages-of- venture-capital

Montoya, D. (2019). Pros & Cons of Borrowing Money from a Financial Institution. Retrieved
July 13, 2020, from: https://budgeting.thenest.com/pros-cons-borrowing-money-
financial- institution-22386.html

Nadear, R. (2019). Improve organizational performance. Retrieved July 13, 2020, from:
https://www.business.com/articles/6-steps-to-improve-organization-performance-2/