HPE PARTNER PROMOTION PROGRAMS

Ngoc Dang
Sep 2021
1. Partner Ready Program (APAC)
1. Partner Ready Program (Silver – Gold – Platinum)
Program FY21 Program
• Quarterly payout from $1 on total sell-through performance by PLs in
1x/2x/3x/5x rebate tiers
• No targets to Platinum, Gold and Silver resellers
Total
Multiplier Platinum Gold Silver
Achievement
1x 1.25% 1.00% 0.70%
2x 2.50% 2.00% 1.40%
3x 3.75% 3.00% 2.10%
5x 6.25% 5.00% 3.50%

Specialization Half yearly payout upon completion of FY21 Specialization criteria for HIT by
Allowance membership
• Platinum – 9K | Gold – 3K | Silver – 1.5K
SMB/MM Payout (new)
Growth Flat payout on sell through performance for SMB/MM project deals
Incentive • 2% for Compute
• 3% for Storage
1. Partner Ready Program (Silver – Gold – Platinum)
2. Vietnam Promotion Programs
2. Vietnam Promotion Programs – Compute Program
Table 1
Total Net Sell-Thru ($k)- incl options Cash Rebate per quarter
Monthly linearity 1st & 2nd month 3rd month
<100k Paid by cash as table 2
100k-149k (Group A) 3.5% 2.3%
150k-199k (Group B) 3.9% 2.7%
200k-299K (Group C) 4.3% 3.1%
>=300K (Group D) 4.7% 3.5%

Table 2 Rebate (Cash) per unit

Microserver, ML30, ML110, DL20,
$40/unit
DL160, DL180, DL325 Only servers counted Not
included options
ML350, DL360, DL380, DL385 $90/unit

1. Duration: from the date of 1-Aug-2021 until 31-Oct-2021

2. Measurement is based on HPE NET sell-through report (only base orders that is charge under m-charge code 77 is eligible.
3. Applied for signed contract T2 resellers who buy servers from authorized distributors.
2. Vietnam Promotion Programs – Storage Program
Program 1: Reseller Sell-thru Promotion for Program 2: Boost up HPE Primera/
Entry Hardware Storage Nimble sales
th st
* Duration: From 10th Aug 2021 to 31st Oct 2021 * Duration: From 10 Aug 2021 to 31 Oct 2021
* Product Line: 3V, LI, 3C (HPE NAS: SE
1460/1560/1660/1860, HPE SAN: MSA 1050/1060, * Product Line: Primera & Nimble Storage & Related
MSA2050/2060, MSA2052/2062. HPE Commercial Options
Tape and SW)
* Measurement: Sell-thru based on MCC 77 (Run * Measurement: Sell-thru based on MCC A9, 72.
rate)

* Award #1: Partner with highest cummulative HPE

* Clip 1: Per unit : $155/unit Primera order AND no less than $100k will be
awarded $3000
* Clip 2: 20K=<Sell-thru Rev<40K : $550 * Award #2: Partner with second highest
cummulative HPE Primera order AND no less than
* Clip 3: 40K=<Sell-thru Rev<60K : $1250 $80k will be awarded $2000
* Award #3: Partner with third highest cummulative
* Clip 4: 60K=<Sell-thru Rev : $2050 HPE Primera order AND no less than $70k will be
awarded $1500
3. Engage & Grow Program (APAC)
3. Engage & Grow Program

Engage & Grow is a fully automated channel incentive program

that aims to motivate the sales teams of HPE Distributors and/or Get your E&G Debit Card
HPE Resellers. today*

Be part of E&G global 24

community APAC Countries
Australia
Get the latest insights from HPE Hong Kong
and Technology Partners Indonesia
Korea Republic Hong Kong, Korea Republic, Singapore, Sri
Malaysia Lanka, Taiwan

Boost your technology New Zealand

knowledge with latest trainings Philippines
& quizzes Singapore
Taiwan
Get rewarded for selling across Thailand
HPE Products & Solutions and Vietnam
delivering solutions to our AEC countries Australia, Cambodia, Malaysia, New
Zealand, Philippines, Thailand, Vietnam.
customers that matter
3. Engage & Grow Program 10
2. Accelerators

1. Base Program
Resellers Consolidated Promotions
Tiered earnings through total invoice value to Distributors (Pay@Net) Partnering with Technology
Partners and Business Units to
Distributors maximize the $ available for
Earn 50% of resellers’ earnings partner reps to drive HPE Business

A. Special Pricing Deal B. Distributor Transactional Stock 3. Enablement

Award Boost your knowledge
Tier From ($) To ($)
Tier From ($) To ($) Award ($) ($)
with our trainings, sales kit,
0 - 500 - certification. What’s more,
0 - 3,000 - 1 501 1000 5 earn Bonus Points for
2 1001 2000 10 completing certain
1 3,000 14,999 25 trainings & quizzes!
3 2001 5000 20
2 15,000 49,999 50 4 5001 10,000 40
3 50,000 1,49,999 100 5 10,001 25,000 75 4. Gamification
6 25,001 50,000 125 Top Achievers Club (TAC) / VIP
4 150,000 And above 200 7 50,001 And above 250 Club
Get a spot in this exclusive circle
when you meet certain criteria
with your activities (login, sales,
training) in the program.
3. Engage & Grow Program

In 210 countries at 36 million points of acceptance, including online. In fact, you can use it
wherever Master/Visa debit cards are accepted.

The debit card is blocked for cash withdraws.

11
3. Engage & Grow Program – Accelerators

Promo Program Lead Eligibility Duration Description Remarks

Intel abinesh.raj@hpe.com T2 Only May-Oct Earn up to 60 rewards points when you sell Intel XEON
Powered servers
Microsoft suryasaputra@hpe.com T2 Only May-Oct Rewards up to 120 points when you sell MS ROK

VMware matt.goh@hpe.com T1, T2 & Disti – May-Oct Earn up to 1,000 in Bonus Points (BP) when you equip VMware
50% Each OEM license (vSAN, HCI, or VCF) with HPE Servers
Redhat - Promo swyl.saksena@hpe.com T2, Disti – 50% May-Oct Earn up to 460 points when you sell featured products for the
Redhat Promotion
Redhat swyl.saksena@hpe.com T1, T2 May-Oct Work your way up the leader board by selling participating
Achievers SKUs during the promotion period. Top 3 in your country wins
attractive prizes up to US$1,500 worth!
Vertiv kendrick.koh@hpe.com T2 Only May-Oct Get rewarded with 50 Bonus Points per eligible unit of Vertiv
Console Server. A serial console that provides remote access
for port configuration, upgrades, troubleshooting, and
disaster recovery
AMD abinesh.raj@hpe.com T2 Only May- Oct Earn up to 60 Bonus Points when you sell AMD Powered HPE
DL325 and DL385 Servers
NVIDIA GPU kong-joe.lum@hpe.com T2 Only May- Oct Sellout: Up to US$150 in rewards for sale of NVIDIA
A100/Tesla/Quadro/GRID GPU/vGPU.
Training: US$20 for completing training with quiz.
NVIDIA kendrick.koh@hpe.com T1,T2 May- Oct Sellout: Up to US$500 in rewards for sale of NVIDIA-Certified
Networking System with a HPE ProLiant server.
Training: US$20 for completing training with quiz.
3. Engage & Grow Program – Accelerators
Promo Program Lead Eligibility Duration Description Remarks
MSA pia.anthony@hpe.com T2 May- July Earn up to 100 points when you sell MSA Storage SAN
Storage

Scality colin.ho@hpe.com T1, T2 June - Oct Offer your customers the power to easily manage
data at any scale, no matter where it lives with HPE
Solutions for Scality and grab up to $1000 per deal!

Commvault pia.anthony@hpe.com T1, T2 June - Oct Earn up to US$1,000 worth of Bonus Points for every
deal.

Qumulo colin.ho@hpe.com T2 Only June - Oct Get US$500 in Bonus Points when your qualified deal
containing at least 1 of the 6 Participating SKU is in
your deal.

Cohesity colin.ho@hpe.com T2 Only June - Oct Include participating Cohesity DataProtect services
in your deals closed during the promotion period and
get accelerated rewards in Bonus Points.

NVIDIA Networking colin.ho@hpe.com , T1, T2 May- Oct Sellout: Up to US$500 in rewards for sale of NVIDIA-
kendrick.koh@hpe.com Certified System with a HPE ProLiant server.
Training: US$20 for completing training with quiz.

CTERA pia.anthony@hpe.com T2 Only May- July Get up to 3% cashback on CTERA deal wins, with
AU, SG, KR additional 1% if deals combines HPE SimpliVity or
Only Nimble Storage dHCI.
3. Engage & Grow Program – Accelerators
Promo Program Lead Eligibility Duration Description Remarks
HPE Nimble Storage may-lm.lee@hpe.com P/G/S reseller June - Oct • Payout of USD500 worth of E&G Points Launched
dHCI • Opportunity to be tagged to SFDC Campaign
Code – “APAC STORAGE IB Transition to dHCI”
• First 30 deals closed with minimal threshold >=
US$100K (HW Product related to dHCI + Attach
Services) within eligibility period
• Deal require to include any of the following SKU
- R8E16A, R8E17A. R0R08A, R0R09A
HPE Alletra Jump may-lm.lee@hpe.com P/G/S reseller June - Jul • 12 awards for deals closed with HPE Alletra Launching 1st wk June
Start 9060, 9080, 6010, 6030, 6050, 6070 & 6090 within
the eligibility period
• Winning Partner company gets a payout of
USD750 worth of E&G Points
• One award marked per eligible country.
Unclaimed country award will be distributed to
channel partners from other country’s bringing
in deals meeting the eligibility criteria and on a
first come first serve basis
SimpliVity@edge bhooshan.parikh@hpe.co P&G April - Jul ▪ $300 to be rewarded to the first 25 partners that Launched
Accelerator m resellers for register at least one Simplivity HCI deal with for
GEMs the qualifying products.
countries ▪ Deals must be registered within the qualifying
only period.
▪ Minimum SimpliVity HCI deal value threshold of
USD 25,000 end user PO value (including
Pointnext Services). This includes SimpliVity HCI
as part of an infrastructure deal.
▪ SFDC Deal Opportunity Name with
“Q2Q3_SVT_Edge”
3. Engage & Grow Program – Accelerators
Promo Program Lead Eligibility Duration Description Remarks

HPE MSA Boost & Win yan-lin.seet@hpe.com Distributors May – Oct • Payout of USD500 or USD1000 worth of E&G Launched
Point when the distributor meets the assigned
Q3 & Q4 MSA units targets respectively
• Applies to both Project and No Touch sell
through
• Distributors are required to take 3 short MSA
videos and a quiz to redeem rewards

FY21 Q3 HPE lqh.valerie@hpe.com T1/T2 June - Oct Earn up to 600 E&G points by achieving the highest Launching 2nd week of
Champion Champion percentage achievement for your objectives in your June
MILESTONE REWARDS Representati country, and across APAC.
INITIATIVE – APAC ves

Entry Storage Disty abhishek.aggarwal@hpe. Disty Sales June - Oct • Earn up to $1500 incentive Live
Sales Rep Incentive com Rep
Program

Rack Compute + Disty Sales June - Oct ▪ Earn $1000 incentive Live
ROK Disty Rep abhishek.aggarwal@hpe. Rep
incentive Program com

No-Touch Partner abhishek.aggarwal@hpe. Disty Sales June - Oct • Earn $2000 incentive Live
Reactivation com Rep
Program
3. Engage & Grow Program – Accelerators
Intel Program:
3. Engage & Grow Program – Accelerators
AMD Program:
3. Engage & Grow Program – Accelerators
MSA Program:
3. Engage & Grow Program – Accelerators
Microsoft Program
3. Engage & Grow Program

1st to register = PA receives points to Min. 2 registered members (SR) per

Assigned PA allocate company to earn 100% Points

Monthly
Monthly
Your company
Login once a
transactions are Quarterly Quarterly
month to keep your
refreshed in E&G Transactions are SR need to accept
account active*
Portal concluded within 30 days allocated BP after PA’s
after a quarter ends allocation
Both PA & SR can view under *An active account is
My Profile > “My Activities” required to earn BP. Coming
Soon – Activity Badges!
PA gets notified on conclusion of BP Training BP (if any) will be included.
and allocate BP to SR under “Company Payout to E&G Debit Card will
Management” commence after.
3. Engage & Grow Program Note: Detailed instructions on how to replace sample
pictures like the one shown here can be found in the
speaker notes of this slide.
Tip! Remember to remove this text box.

SAY YES!
I WANT TO BE PART OF
HPE ENGAGE & GROW

1. Get your HPE Passport

2. Activate your E&G
membership
3. Assign a Portal
Administrator (PA)
4. Invite your sales team
5. Sell HPE Products &
Solutions
6. Start Earning!
4. HPE Membership Requirements
4. HPE Membership Requirements

# Sales # Technical
Membership Revenue Certified Certified Continuous Solution
Status Threshold Individuals Individuals Learning Competency PRS Gold
HIT Platinum only HIT Platinum only

Hybrid IT Platinum, Gold and Silver partners are required to complete following to maintain equivalent membership status in
FY22

• FY21 Hybrid IT sales and technical certifications by 30 September 2021

• Annual revenue thresholds (Hybrid IT and Pointnext combined performance from rolling past 4 quarters) by 31 July 2021.
Performance is based on product line multiplier.

• Continuous Learning digital badge completions by 30 September 2021

• Hybrid IT Platinum partners are also required to meet the following requirements:
1. Pass 1 Solution competency exam and provide 1 approved solution validation by September 30, 2021. Solution validation and exam taken
must be the same competency
2. Meet Partner Ready Services (PRS) Gold criteria
. Pass 1 GreenLake Competency exam by September 30, 2021 (does not apply to Platinum partners in AEC and VN)
. Meet Gold Services Ratio Index (SRI) by July 31, 2021 (rolling four quarters from Q4’20 to Q3’21)

• Business Partner is required to complete Sales Training (no exam) by 30 Sept 2021 and meet annual revenue threshold of 10K
by 31 JulyService
2021 (rolling four= quarters)
Ratio Index Total Services $ divided by Total HW$ multiply by Targeted Country SR%
Confidential | HPE Internal Use Only
4. HPE Membership Requirements – Revenue Threshold

Country Platinum Gold Silver Business Partner

VN $4M $1M $200K $10K

Hybrid IT Platinum Gold, Silver & Business Partners are required to meet annual revenue
threshold (Hybrid IT and Pointnext combined) by July 31, 2021 (complete rolling four
quarters from Q4’20 to Q3’21).
4. HPE Membership Requirements
Platinum HIT
Business
Silver HIT Gold HIT (Gold Services
Partner FY21 valid Certifications – Sales (release date: Nov 16)
mandatory)
For Silver, Gold & Platinum:
HPE Sales Certified – Edge to Cloud Solutions [2021]
Revenue Threshold 10K 200K 1M 4M
For Business Partner:
HPE Entry Level Solutions, Rev.20.41 training completion (no exam)

Sales Certifications x1 x2 x4 x6
Min # Sales Certified FY21 valid Certifications – Technical ***
Individuals Training course HPE Master ASE - Hybrid IT Solutions Architect V1
completion only*
HPE Master ASE - Adanced Server Solutions Architect V3 (inactive 15 Jul 2021)
HPE Master ASE - Storage Solutions Architect V3
HPE Master ASE – Compute Solutions V1 (15 Feb 2021)
Master ASE
Server (HPE Compute) portfolio:HPE ASE - Hybrid IT Solutions Architect V1
HPE ASE - Server Solutions Architect V4
ASE out of 2 HPE ASE - Synergy Solutions Integrator V1 (inactive)
portfolios (**) HPE ASE - Composable Infrastructure Integrator V1
Technical
Storage portfolio:
Certification HPE ASE - Hybrid IT Solutions Architect V1
ATP HPE ASE - Storage Solutions Architect V3 (inactive 15 April 2021)
HPE ASE - Storage Solutions V4 (release date: Nov 16)
Min # of CURRENT HPE ASE - Storage Solutions Integrator V2 (inactive 15 April 2021
Technical Certified
Individuals*** -
x1 x2 x4
HPE ATP – Hybrid IT Solutions V2 (V1 still accepted)

HIT Competencies - - - 1
4. HPE Membership Requirements – HPE portal
HPE Partner Ready Portal Tech pro
https://partner.hpe.com https://techpro.hpe.com

Engage & Grow Portal Sales Pro

https://apac.engageandgrow.hpe.com http://salespro.hpe.com/

Partner Ready Certification and Learning website LinkedIn groups

certification-learning.hpe.com HPE My Learning
HPE My Learning Master ASE**
My Learning portal
mylearninghpe.com https://twitter.com/HPE_MyLearni

My Learning Certification blog

My Learning Certification forum

Contact support at Contact your local Certification and Learning Partner

http://certification-learning.hpe.com/tr/contact.html Enablement Manager
OR OR
Click on the Chat Now icon at HPE Partner Business Manager
http://certification- learning.hpe.com/
(Mondays to Fridays)
THANK YOU