KISUBI UMARU

BU/UP/2018/2828

AGB 2

SHUKRAN PRODUCTION ENTERPRISES

GREEN GRAM

Introduction on mung beans

Mung bean also known as green gram or locally as choroko is a self-pollinated crop
belonging to the family Fabaceae. Its production in Uganda is still low, estimated at less than
300 kg/ha due to a number of constraints such as low yielding varieties, disease and insect
pest problems, variable climatic and soil conditions. Green gram is one of the important
legume crops in eastern and northern Uganda mainly for food and income.
It supplies proteins and minerals making it a cash crop due to the increasing demand from
neighboring countries like Kenya.
Cultivation is challenged by insect pests and diseases, poor crop management practices,
inadequate rainfall patterns and low yields of crops grown.
Research Programs based at these challenges are developing new and better adaptable
varieties as well as better crop management practices.
 ABBREVIATIONS
NASARRI National Semi-Arid Resources Research Institute
SWOT Strength, weakness, opportunities and threats
SHS Shillings
KG Kilograms
I.E That is to say

VISION
To become the leading producers of better quality seeds.

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MISSION
To promote the production of better quality seeds by using agronomic practices.

NAME OF THE BUSINESS

The enterprise will be called SHUKRAN PRODUCTION ENTERPRISES.

BUSINESS OWNER
The enterprise is a sole proprietorship business owned by ; KISUBI UMARU.

LOCATION OF THE ENTERPRISE

The enterprise is to be located on Arapai campus Busitema university land.

TARGET MARKET
This business is targeting the following people i.e. students, market vendors, and local people
within Arapai sub county.

PRODUCTS AND SERVICES

Shukran Production Enterprise will provide quality seeds, grinded green gram flour,
packaged seeds, value added and disease free and pest products products.

PROBLEM THE PRODUCT OR SERVICE SOLVES

Production of NAROGRAM 2 seeds is aimed at increasing accessibility of these seeds to
local farmers.
To produce seeds to be sold to farmers at a relatively fair price

COMPETITORS
My competitors include those who sell and grow the local green gram.

PRICES OF THE PRODUCT

To affordability of these seeds to people, I will sell it in terms of kilograms for example each
kg at 3500shillings.

MARKETING PLAN
I plan to sell my products to market, restaurants, students and the local people.

MARKET RESEARCH
This will be done by online , moving around town to identify competitors, interviewing
people and knowing what they need.

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BARRIERS TO ENTRY
 High startup costs, high production costs ,high marketing costs, need for specialized
technology e.g. row planting

MANAGEMENT OF RESOURCES OPERATIONS

Records management
The enterprise will have a record book on which information operational activities will be
recorded.

PRICING AND PROMOTION

The price of the seeds would range from Shs 3500 up to sh4000 depending on the quantity
large scale buyers will buy at discounts depending on the quantity.

LOCATION OF THE MARKETS

I am targeting the Arapai market, agro input stores and individual persons.

SWOT ANALYSIS

STRENGTH
 Expert in mung bean growing.
 Availability of labor to be used during operational activities like weeding, planting
and among others
 Availability of inputs for example seeds.

WEAKNESSES
 Inadequate capital and pests and diseases.

OPPORTUNITIES
 Favorable climate conditions.
 Availability of market for the seeds.

THREATS
 Competition from local farmers who grow the local varieties.
 Pests and diseases natural disasters like drought.

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 SOLUTIONS TO SWOT ANALYSIS

Pest management using pesticides like dimethoate, Profecrone

Using the recommended field management practices like timely planting, weeding and
among others

INCOME AND EXPENDITURE STATEMENT FOR SHUKRAN PRODUCTION ENTERPRISES

SALES AND RECIEPTS QTY AMOUNT EXPENSES/PURCHASE QTY AMOUNT

Sales of packaged green gram 3500per kg 262,500 Weeding costs 10,000
75 kilograms spraying Half acre 15,000
harvesting Half acre 10,000
Sell of seeds kilograms 75 3500 per 262500 Ploughing costs 30,000
kilograms kilogram
Purchase of green gram seeds 3 kilograms 15,000
Purchase of packaging materials 30,000
Purchase of sacks 3,000
Purchase of chemicals 20,000
Transport costs 10,000
NNet loss 143,000

TTOTAL 5shs;52500 TTOTAL Shs ;525000

0

Net profit =shs. 525000-shs.143,000

Net profit = shs. 382,000

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 WORK PLAN FOR THE ENTERPRISES

s/no Time frame Activity Location

01  Land preparation and Ar Apai
September (fourth week) harrowing of the field campus

02 October (first week)  Sorting of the seeds

 planting of the seeds
03 October (Second week) o gap filling
o Weeding of the garden
o First spraying

04 Third week (october)  Fertilizer application

 Second Spraying
05 Fourth week(october)

 Monitoring

06 First week(november)  Second weeding

07 Second week , third and fourth

(November)

 Monitoring of the field and

watering in case of much
sunshine

08 1st week ( December)  Harvesting of the green gram

 Selling of the green gram
 Packaging of the produce
 Transportation of the M market
products

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BUSINESS MODEL CANVAS OF SHUKRAN PRODUCTION ENTERPRISES

Partner network Key activities Offer Customer Customer segments

relationships
 Hotels and  Transportation of  Packaged and  Market vendors,
restaurant products branded green Branding with  Arapai, and
 Continuing  Packaging and gram customers name Soroti markets
students branding of  Encouraging of  Students
products. students on value  Restaurants and hote
 Favourable pricing addition of Arapai and Soroti
 Transportation of
the products

Key resources Distribution

channels
 Capital
 Skilled labor  Use of
 Improved varieties motorcycle
 Use of
bicycle

Cost structure Revenue streams

Transport costs shs. 10,000 Shukran production enterprises shall produce 150kgs of green peppers per
harvest Shs.4000 of average price of green gram per kilogram
Ploughing costs shs. 30,000
Projected revenue = 150*3500
Weeding costs shs. 10,000
= shs. 525000 per harvest
Packaging costs shs. 30,000

Purchase of chemicals shs. 20,000

Spraying shs150,00

Sacks shs 3,000

Harvesting shs 10,000

Purchase of seeds shs 15,000

Total shs. 143,000