Dr Anuja Pandey

Faculty, Trainer, Consultant and Researcher. Dr Anuja Pandey is working with All India
Management Association (AIMA) as Associate Professor Marketing, Programme Director Post
Graduate Certificate in Management.

She is Head of AIMA- India Case Research Centre (ICRC). ICRC was set up at AIMA in
2017 to promote India centric case development. She is also certified Case Method Teaching
from HARVARD

Dr Anuja is Managing Editor of AIMA's Journal of Management & Research (AJMR).

Dr Pandey is faculty in-charge of AIMA's courses in Data Science & Business Analytics and
Digital Marketing & Analytics.

Dr Anuja's teaching experience is in the area of Marketing Management, Consumer Behavior,

Advertising and Brand Management, Digital Marketing, Sales and Distribution, Marketing
Research, Services Marketing, International Marketing, Communication.

Her Primary Fields of Research and Publication are Marketing strategies; Social Media,
branding, product development, positioning, consumer behaviour, Data Analysis, MSME, Online
Marketing IMC, market research, Managerial Communication.

She has published more than 21 papers in International and National Journals. She has authored
3 books. She has presented several research papers in international and national conferences. She
has developed 12 case studies in Marketing Analytics for Wiley Publication.

She has guided 3 PhD. Students in the prestigious AIMA –AMU program

She was the lead faculty for AIMA-UKIREI project on Identifying Entry Level Managerial
Skills and Labour Market Study. Currently she is working on two consultancy assignments of
Ministry of Consumer Affairs.