You are on page 1of 7

See discussions, stats, and author profiles for this publication at: https://www.researchgate.

net/publication/216704133

Supply chain risk management (SCRM): A case study on the automotive and
electronic industries in Brazil

Article  in  Supply Chain Management · June 2009


DOI: 10.1108/13598540910970072

CITATIONS READS

182 6,813

4 authors, including:

Mauricio Blos Hui m Wee


Universidade Santa Cecília Chung Yuan Christian University
63 PUBLICATIONS   503 CITATIONS    344 PUBLICATIONS   8,666 CITATIONS   

SEE PROFILE SEE PROFILE

Some of the authors of this publication are also working on these related projects:

The Electrical Supply Chain using Inventory Models View project

Inventory model for last-mile logistics View project

All content following this page was uploaded by Hui m Wee on 19 December 2016.

The user has requested enhancement of the downloaded file.


Insight from industry

Supply chain risk management (SCRM):


a case study on the automotive and electronic
industries in Brazil
Mauricio F. Blos
Department of Management and Information Systems Science, Nagaoka University of Technology, Nagaoka, Japan
Mohammed Quaddus and H.M. Wee
Graduate School of Business, Curtin University of Technology, Perth, Australia, and
Kenji Watanabe
Department of Management and Information Systems Science, Nagaoka University of Technology, Nagaoka, Japan

Abstract
Purpose – The purpose of this paper is twofold: to identify the supply chain risks in the automotive and electronic industries in Brazil, and to highlight
the urgency of supply chain risk management (SCRM) implementation.
Design/methodology/approach – It uses exploratory study methodology in the automotive and electronic industries, taking in consideration of the
(SCRM) phase of initiation.
Findings – There are significant practices to implement SCRM: better supply chain communication, SCRM and business continuity planning training
program, and the creation of a chief risk officer position to manage the supply chain risks.
Research limitations/implications – The limitation of this study comes from its small sample size. There are two simple reasons: many companies
did not know SCRM and thus misinterpreted the information about SCRM.
Practical implications – This case study promotes more preparedness for the two industries to manage the risks of supply chain.
Originality/value – This study shows the risks that surround the supply chain in the automotive and electronic industries in Brazil and how these
industries can implement SCRM in a successful way.

Keywords Supply chain management, Risk management, Business continuity, Automotive industry, Electronics industry, Brazil

Paper type Case study

Introduction Supply chain management is “the management of material,


information and finance through a network of organizations
Supply chain risk management (SCRM) is a new and novel (i.e. suppliers, manufacturers, logistics providers, wholesales/
methodology that captures both the operations as well as
distributors and retailers) that aims to produce and deliver
the financial aspects of decision-making. Supply chain
products or services for the consumers. It includes the
management, in general, is still a relatively new concept in
most developing countries; and many companies have not coordination and collaboration of processes and activities
even begun to consider the formal management of their across different functions such as marketing, sales,
supply chain. Some consider the cause as the organizational production, product design, procurement, logistics, finance,
behavior: departmental structure and bad communications. and information technology within the network of
However, supply chain management grows rapidly each day, organizations.” Supply chain risk management (SCRM) is
and many senior supply chain professionals from the “the management of supply chain risks through coordination
investigated industries have expressed its broader future or collaboration among the supply chain partners so as to
role. ensure profitability and continuity” (Brindley, 2004)
(Figure 1).
The current issue and full text archive of this journal is available at The risk in supply chain management originates from two
www.emeraldinsight.com/1359-8546.htm key areas: supply and demand. The next level of equal
importance is environmental, political, process and security
risks. Political and environmental risks may always remain
Supply Chain Management: An International Journal amorphous and refractory to adequate quantification.
14/4 (2009) 247– 252
q Emerald Group Publishing Limited [ISSN 1359-8546]
Security risks are even more volatile but on a far higher
[DOI 10.1108/13598540910970072] priority level. Based on the definitions of supply chain

247
Supply chain risk management (SCRM) Supply Chain Management: An International Journal
Mauricio F. Blos, Mohammed Quaddus, H.M. Wee and Kenji Watanabe Volume 14 · Number 4 · 2009 · 247 –252

Figure 1 Supply chain risk management (20 percent) and production managers (36 percent). The 46
returned/replied questionnaires helped to identify the supply
chain risks through a developed supply chain vulnerability
map and the investigated managers (purchasing managers,
supply chain managers and production managers) believed
that their respective company would fulfill the demand
although a disruption of supply chain risk occurs.
Most of the investigated industries believe that SCRM is
important to fulfill demand, reduce high cost and reduce loss
profit if the companies suffer supply chain disruptions.
In the following section, survey results are presented.
In this section we investigate the specific supply chain
management and SCRM, it appears that one can address the
vulnerabilities by considering the automotive and the electronic
issue of SCRM along two dimensions:
industries in Brazil. Then we quantify them in Figure 2.
1 Supply chain risk. Operational risks or disruption risks.
2 Mitigation approach. Supply management, demand
management, product management, or information Financial vulnerability
management.
With the complexity of the global market, there are some
Many supply chain scholars believed that companies could disruptions that complicate financial flows and cash
only mitigate supply chain risk but loss and damage could not management in Brazil. Of the finished goods cost, 4 percent
be avoided when accident happens. However, supply chain or more is spent on supply chain. That is a significant drag on
risk management (SCRM) has become effectively to reduce cash flow and effective management of working capital.
loss and damage.
This paper presents an empirical study of SCRM in Strategic vulnerability
automotive and electronic industries in Brazil. The scope is
formed by research methodology and results. A supply chain According to the investigated companies, most of the time this
vulnerability map with conclusions and future directions are kind of vulnerability appears when there is a “new model
given in the final section. introduction” (during program launch) and some failures
happen with the project management plan.
Poor-quality goods supplied were identified as one major
Research methodology
problem for the electronic industry. Most of the electronic
Since only limited empirical research on how companies deal companies that have quality assurance from its Asian’s
with SCRM has been found, an explorative investigation based suppliers do not need to inspect the goods 100 percent and as
on a supply chain vulnerability map (SCVM) is conducted in a result, the defective parts are detected during production
this study. The main objective is to define the necessity of time. As a countermeasure, the quality control department is
applying SCRM. This SCVM based on Sheffi (2005) is divided called and the production line is stopped until some corrective
in four quadrants as discussed in the next section. action (re-work) is taken.
The focus of this study is manufacturer and dyadic Sometimes, re-work is needed to solve the problem. Of
supplier-manufacturer (automotive and electronic industry) course there is also the problem of production delay, but it
relationship for big and medium-size enterprises. Therefore, can be settled later, as one manager from one investigated
the units of analysis in this research are purchasing, company suggested. When the problems are not simple, the
production, and supply chain managers. parts are scraped and the production is postponed until the
A total of 72 questionnaires were developed, tested and arrival of a new shipment.
distributed to the automotive related industries in Sao Paulo,
Rio de Janeiro and Rio Grande do Sul, Brazil. A total of 30
Hazard vulnerability
questionnaires were distributed to the electronic related
industries in Manaus Free Trade Zone. Positive and negative Hazard vulnerability includes internal risk drivers: malicious
statement is used to simplify the validation of questionnaire to disruptions such as international terrorism to external risk
build the supply chain vulnerability map. The survey sent the drivers: natural hazards such as flooding, hot weather and
questionnaires via e-mail to the targeted respondents and heavy rain/thunderstorm. One foreign electronic company
some of them included face-to-face interview. The returned/ investigated said that to protect the organization from hazards
replied questionnaires, 32 from the automotive industry and that might result in future disasters, general hazard
14 from the electronic industry, represent a total response rate information and warnings are two separable types of risk
of approximately 45 percent. communication. Natural processes are an enduring condition
The following four questions are very important in building around the human environment. Natural hazards become
the SCVM. They are: “What are the types of events that can disasters when they intersect with the human environment
disrupt the supply chain?”, “What are the characteristics of (Natural Hazards Review, 2005).
supply chain disruptions?”, “What is the likelihood it will take With global warming, the number of natural disasters, such
place?”and “How severe will it be?”. We then identify as floods and droughts has increased year by year. In 2004, a
potential risks and their possible ramifications. cyclone destroyed 21 municipal districts in the south part of
Descriptive analysis is used to analyze the profile of the Brazil. Inundations in the metropolitan areas seem to be the
companies and respondents. The responses were mainly from big negative effect for the road shipments. It promotes
the purchasing managers (44 percent), supply chain managers interruption and/or delay for delivers.

248
Supply chain risk management (SCRM) Supply Chain Management: An International Journal
Mauricio F. Blos, Mohammed Quaddus, H.M. Wee and Kenji Watanabe Volume 14 · Number 4 · 2009 · 247 –252

Figure 2 Supply chain vulnerability map

Operations vulnerability four categories of vulnerability (Elkins, 2003): financial


vulnerability, strategic vulnerability, hazard vulnerability and
Because of dealer distribution network failures, the
operations vulnerability (Figure 2). Each of the categories has
investigated companies have problems of lead times. And
when it happens, the real production forecasted is substituted a property to find, quantify and minimize supply chain risk.
for an estimated production date. Moreover, it is harder for Using a series of questions and predefined decision rules built
the finance department and the banks to have clear financial into the model, risks are identified and flagged from the first
commitments. Container accident is a vulnerability that level to the last level; the vulnerabilities come from within the
happens due to operator error during the transportation company and proceed to the outside.
process. When a container accident occurs, the purchaser can From the supply chain vulnerability map, we found out
deny receiving the cargo (Law No. 9.611, 1998, February 19, from the sample of 46 returned/replied questionnaires, 9
Regulation Disposes on the Cargo Road Transportation). percent of them represented a high level of knowledge on the
Because of government requirements, clearing goods on SCRM issues, 50 percent represented a lack of knowledge
time can be a problem. In this case, the content of goods (even for SCM), and 41 percent represented having a
imported may diverge from the documentation of importation superficial knowledge of SCRM. This concludes that the
(packing list). It happens many times because a supplier does
investigated industries need to implement supply chain risk
not proceed according to the local legislation (data collected
management because of the increasing supply chain risk
from the investigated companies).
sources.
During the phase of SCRM implementation, most of the
Survey results and analysis investigated companies pointed out three major practices: a
Several significant risks that could severely disrupt supply better supply chain communication, supply chain risk
chain operations were identified. The supply chain management (SCRM) and business continuity management
vulnerability map developed here integrates the supply chain (BCM) training program, and a creation of a chief risk officer
business-process model with a diagnostic model that laid out (CRO) (Table I).

249
Supply chain risk management (SCRM) Supply Chain Management: An International Journal
Mauricio F. Blos, Mohammed Quaddus, H.M. Wee and Kenji Watanabe Volume 14 · Number 4 · 2009 · 247 –252

Table I Significant practices for SCRM implementation


Percentage of agreement
Type of practice Automotive (%) Electronic (%)
A better supply chain communication 21 33
Supply chain risk management (SCRM) and business continuity management (BCM) training program 15 15
Chief risk officer (CRO) creation 20 22

The effects resulted from the imperfect communication Table II Vulnerable impact rate
between the supply chains partners are as follows:
1 The investigated companies recognized that they have lost AIa (%) EIb (%)
some control over key processes, such as: loss of control Financial vulnerability
over inventory, yield, track and trace issues. 1 Debt and credit rating 35 33
2 From the last ten years, the investigated companies have 2 Liquidity/cash 20 21
increased their risks due to problems of visibility, partner 3 Economic recession 10 11
performance, uncertainty and lack of clarity over who is 4 Financial market instability 9 9
responsible for what. 5 Currency and foreign exchange rate fluctuations 8 8
3 Part of the problem with partner relationship is because 6 Fuel prices 7 7
the processes are not always in alignment with business 7 Adverse changes in industry regulation 6 6
objectives, and the investigated companies do not leverage 8 Credit default 5 5
information system based capabilities.
4 Visibility, performance and uncertainty are identified as Strategic vulnerability
major issues for the electronic industries with their trading 1 Union regulations 27 25
partners, especially those from Asia. 2 Dealer relation 17 18
SCRM and BCM training program will create a relationship 3 Supplier relation 15 14
model between the business processes of critical business 4 Customer relation 13 12
activities and required resources to analyze the impact that 5 Program launch 12 12
resource damage will have on a business. 6 Source supplier 9 9
A CRO position will be in charge to anticipate the possible 7 Technology decision 5 6
chain reaction of any event, the ripple effect from one 8 New or foreign competitors 2 4
business unit to another.
The SCVM developed laid out the specific risks associated Hazard vulnerability
with the supply chain business process in Brazil, which in turn 1 Property damage 23 21
helps to identify potential risks more easily. 2 Building or equipment fire 15 15
All the investigated companies appeared to be overly 3 Lightning strikes 15 14
exposed to risks that can temporarily disrupt or even shut 4 Wind damage 9 10
down its supply chain for an extended period of time. 5 Boiler or machine explosion 9 9
Therefore, the investigated companies should have knowledge 6 Loss of key facility 7 8
on the SCRM issues. 7 Land, water, atmospheric pollution 7 7
The automotive companies have the suppliers located near 8 Cargo losses 3 4
the manufacturing companies and this facilitates the modular 9 Geopolitical risks 3 3
consortia to work with the complex production forecast. 10 Flooding 3 3
Apparently, the electronic companies are more vulnerable 11 Sabotage 3 3
to supply chain risks. One reason is that the high dependence 12 Heavy rain/thunderstorm 3 3
on the Asian market and due to the nature of the products,
there is a need for careful packing, fragile handling and Operations vulnerability
transportation. 1 Theft 17 18
Many of the investigated companies are concerned about 2 Operator errors/accident damage 15 16
the investment costs in SCRM, even though it should be 3 Loss of key personnel 11 13
visualized as investment that will sustain supply chain 4 Computer virus 9 10
performance. 5 Poor-quality 9 10
Table II shows the vulnerable impact rate, which is defined 6 IT systems failures 9 8
as an “exposure to serious disturbance, arising from risks 7 HR risks 9 8
within the supply chain as well as risks external to the supply 8 Loss of key supplier 5 4
chain”. Such data was collected from the automotive and 9 Logistics route or mode disruptions 4 4
electronic industries via survey. As described in the following, 10 Loss of key equipment 4 3
it is shown that the numbers between the two companies are 11 Logistics provider failures 4 3
very close. 12 Utilities failures 4 3
For the automotive industry, the four quadrants show that: Notes: a AI ¼ Automotive Industry; b EI ¼ Electronic Industry
in financial vulnerability, debt and credit has the highest

250
Supply chain risk management (SCRM) Supply Chain Management: An International Journal
Mauricio F. Blos, Mohammed Quaddus, H.M. Wee and Kenji Watanabe Volume 14 · Number 4 · 2009 · 247 –252

impact with the vulnerable percentage of 35 percent; liquid/ they strongly agree with the statement, agree (53 percent),
cash has an impact of 20 percent and the lowest impact is and only 12 percent respondents disagree. Most of the
credit default with 5 percent. The second quadrant is strategic managers answered not sure on the impact on the loss
vulnerability and the union regulation has the highest impact profit. This is shown by strongly disagree (24 percent),
with the vulnerable percentage of 27 percent; dealer relation disagree (65 percent), and agree (12 percent)). On the
has impact of 17 percent and the lowest impact is new or other hand, most of the managers disagree that they have
foreign competitors with 2 percent. The third quadrant is to develop the risk assessment and contingency plan
represented by hazard vulnerability, where property damage is program (strongly disagree (47 percent) and disagree (53
responsible for 23 percent of vulnerability impact and it percent)).
represents the highest percentage from the group followed by .
For the electronic industry (Figure 4), this is shown by the
building or equipment fire with a vulnerability impact of 15 highest percentage of agree and strongly agree with the
percent. The lowest impact is heavy rain/thunderstorm with 3 statement in which, strongly agree (30 percent), agree (56
percent. The fourth and last quadrant shows operations percent), and only 20 percent respondent answered
vulnerability and accounts for theft as the highest vulnerable disagree. For reducing the cost, 37 percent indicates
impact with 17 percent following by operator errors/accident they strongly agree with the statement, agree (50 percent),
damage with 15 percent. And the lowest impact is utilities and only 8 percent respondents were disagree. Most of the
failures with 4 percent. managers answered not sure the impact on the loss profit.
For the electronic industry, the four quadrants show that: in This is shown by strongly disagree (27 percent), disagree
financial vulnerability, debt and credit has the highest impact (50 percent), and agree (26 percent)). On the other hand,
with the vulnerable percentage of 33 percent; liquid/cash has most of the managers disagree that they have to develop
impact of 21 percent and the lowest impact is credit default the risk assessment and contingency plan program
with 5 percent. The second quadrant is strategic vulnerability (strongly disagree (40 percent) and disagree (60 percent)).
and the union regulation has the highest impact with the This shows that managers (purchasing managers, supply
vulnerable percentage of 25 percent; dealer relation has chain managers and production managers) believed that their
impact of 18 percent and the lowest impact is new or foreign companies could reduce the loss in profit if the SCRM is
competitors with 4 percent. The third quadrant is represented implemented and develop the risk assessment and
by hazard vulnerability, where property damage is responsible contingency plan program.
for 21 percent of vulnerability impact and represents the This result also described that many companies need to
highest percentage from the group following by building or implement supply chain risk management because many
equipment fire with a vulnerability impact of 15 percent. And supply chain risk sources are present in Brazil.
the lowest impact is heavy rain/thunderstorm with 3 percent.
The fourth and last quadrant shows operations vulnerability
and account for theft as the highest vulnerable impact with 18 Conclusion
percent following by operator errors/accident damage with This research analyzes the SCRM and makes reference to the
16 percent. And the lowest impact is utilities failures with 3 automotive and the electronic industries in Brazil. A supply
percent. chain vulnerability map which shows the four quadrants
With the implementation of SCRM, the investigated (financial, strategic, hazard and operations) of supply chain
managers (purchasing managers, supply chain managers and vulnerability from the empirical study on the 46 investigated
production managers) believed that their respective company industries is developed.
would fulfill the demand although a disruption of supply We show the importance of three significant practices in
chain risk occurs: SCRM implementation as suggested by the respondents: a
.
For the automotive industry (Figure 3), this is shown by better supply chain communication, SCRM and business
the highest percentage of agree and strongly agree with the continuity management (BCM) training program, and the
statement in which, strongly agree (29 percent), agree (58 creation of a chief risk officer (CRO). These are significant
percent), and only 18 percent respondent answered factors of supply chain risk management practices to reduce
disagree. For reducing the cost, 35 percent indicates disruptions of supply chain risk. The investigated managers

Figure 3 Urgency of SCRM (automotive industry) Figure 4 Urgency of SCRM (electronic industry)

251
Supply chain risk management (SCRM) Supply Chain Management: An International Journal
Mauricio F. Blos, Mohammed Quaddus, H.M. Wee and Kenji Watanabe Volume 14 · Number 4 · 2009 · 247 –252

(purchasing managers, supply chain managers and production Stahl, B.C. (2005), “The responsible company of the future:
managers) also believed that their companies could reduce the reflective responsibility in business”, Futures, Vol. 37 Nos 2/
loss in profit if the SCRM is implemented and develop the 3, pp. 117-31.
risk assessment and contingency plan program. Warhurst, A. (2005), “Future roles of business in society: the
Although natural disasters seldom happen in Brazil, expanding boundaries of corporate responsibility and a
industries were not prepared for the cyclone that happened compelling case for partnership”, Futures, Vol. 37 Nos 2/3,
in 2004. The result of this empirical study can contribute to pp. 151-68.
the awareness of possible disasters through risk management.
About the authors
References Mauricio F. Blos is currently a PhD student from Nagaoka
Brindley, C. (2004), Supply Chain Risk, Ashgate, Aldershot. University of Technology, Japan (Risk Management) and
Elkins, D. (2003), “Managing uncertainty for high-impact/low- Chung Yuan Christian University, Taiwan (Supply Chain
probability disruptions”, paper presented at The New Reengineering). Mr Blos received his M. Eng from Nagaoka
Frontier for Managing Supply Network Uncertainty University of Technology. His research interests are in the
Conference, Stanford GSM Forum and MIT Center for field of production/inventory control, enterprise risk
Transportation and Logistics, Cambridge, MA, December management and supply chain risk management.
3-4. Mohammed Quaddus received PhD from the University of
Natural Hazards Review (2005), Natural Hazards Review, Pittsburgh, MS from University of Pittsburgh and Asian
Vol. 6, CODEN: NHRSFO, ASCE – American Society of Institute of Technology. His research interests are in logistics
Civil Engineers. and supply chain information management, risk management
Sheffi, Y. (2005), The Resilient Enterprise: Overcoming in supply chain, RFID in supply chain, and information and
Vulnerability for Competitive Advantage, MIT Press, decision systems. Dr Quaddus has published over 200 papers
Boston, MA, pp. 41-8. in refereed journals and international conferences. In 1996
and 2005 he received “researcher of the year” award in Curtin
Further reading Business School, Curtin University of Technology, Australia.
Currently he is a Professor of Information and Decision
Chen, I.J. and Paulraj, A. (2004), “Towards a theory of Systems with the Graduate School of Business, Curtin
supply chain management: the constructs and University of Technology, Australia.
measurements”, Journal of Operations Management, Vol. 22 H.M. Wee is a Professor of Industrial Engineering in Chung
No. 2, pp. 119-50. Yuan Christian University, Taiwan. He graduated form
Closs, D.J. and McGarrel, E.F. (2004), “Enhancing security Strathclyde (B. Eng (hons)), AIT (M. Eng) and CSU
throughout the supply chain”, special report to the IBM (PhD). His research interests are in the field of production/
Center for the Business of Government, Washington, DC. inventory control, optimization, creative-problem solving and
Gunasekaran, G., Patel, C. and McGaughey, R.E. (2004), supply chain management. He has published over 300
“A framework for supply chain performance refereed and conference papers in the area of his research,
measurement”, International Journal of Production edited four books and has served on the editorial board of
Economics, Vol. 87 No. 3, pp. 333-47. Computers and Operations Research, International Journal of
Hoyt, J. and Huq, F. (2000), “From arms-length to Applied Decision Sciences, International Journal of Applied
collaborative relationships in the supply chain”, Management Science, International Journal of Data Analysis
International Journal of Physical Distribution & Logistics Techniques and Strategies, Journal of Global Logistics, Journal of
Management, Vol. 30 No. 9, pp. 750-64. Advanced Engineering and International Journal of Operations &
Juttner, U., Peck, H. and Christopher, M. (2003), “Supply Supply Chain Management. H.M. Wee is the corresponding
chain risk management: outlining an agenda for future author and can be contacted at: wee@ cycu.edu.tw
research”, International Journal of Logistics: Research and Kenji Watanabe is an Associate Professor of Risk
Applications, Vol. 6 No. 4, pp. 197-210. Management, from the Department of Management
Kunreuther, H. (1976), “Limited knowledge and insurance Information Science in Nagaoka University of Technology,
protection”, Public Policy, p. 29. Japan. He graduated form Kyoto University (BA in Forestry
Peters, J.E. and Hogensen, A.J. (1999), “New directions for Eng), MBA from Southern Methodist University (SMU) and
the warehouse”, Supply Chain Management Review, pp. 23-8, PhD from Waseda University. His research interests are in the
Global Supplement. field of information system risk management, operational risk
Repenning, N. and Sterman, J. (2001), “Nobody ever gets management and business continuity management (BCM). In
credit for fixing problems that never happened”, California 2003 he received the JSSM award (Japan Society of Security
Management Review, Vol. 43 No. 4, pp. 64-88. Management).

To purchase reprints of this article please e-mail: reprints@emeraldinsight.com


Or visit our web site for further details: www.emeraldinsight.com/reprints

252

View publication stats

You might also like