The export product chosen is

Item code: 0603199090 - Other flowers and flower buds, cut for bouquets or for ornamental
purposes, fresh, dried, dyed, bleached, dyed, impregnated or otherwise prepared.

The best way to understand Colombia is through its diversity: climates, regions and people that
give rise to a great variety of flowers that find in our land the ideal place to grow.

Our diversity has allowed us to captivate the most demanding consumers, and to be the reliable
source where the industry can find flowers for all tastes, at any time of the year. That's why our
flowers have been connecting people, transforming spaces and brightening moments for more
than fifty years.

Our diversity is much more than a great variety of flowers. It is the result of our commitment and
dedication to doing things right. It is also a symbol of progress and well-being for thousands of
families. It is our way of inspiring the world.
1. which you are going to export it, state the country to
2. Explain through a chart the type of distribution channel you are going to apply, as well as
the modes of transport.
3. Explain why this channel is the right one for your project and state 4 advantages of this
cannel

1. The product to be exported is flowers arranged and prepared in other ways, The country
of destination is the United States.
The flower is a natural product with great variety (sizes, colors, types and forms)
which will be distributed in bouquet presentation or retail in its natural state.
81.8 % of the fresh flowers imported by the United States enter through Miami,
Florida, where most of the wholesalers and distributors of this market are located.
and distributors of this market, which are also in charge of the internal distribution
process.
In addition, Florida concentrates most of the flower imports due to its proximity to
American producers.
its proximity to South American producers. Another 7.1 % of
of flower imports enter through the state of New York, where 3.9% enter through New
York City and New York City.
enters through New York City and the other 3.2 % through Buffalo. The third state with
The third state with the largest flower imports, especially from Mexico, is California, with
6.8% of imports, of which 4.8% enter through New York City and 4.2% through Buffalo.
of imports, of which 4.5 % enter through Los Angeles and the other 2.3 % through San
Diego.
San Diego. The remaining 4.3% is distributed throughout the rest of the country.

2. The distribution channel chosen by our group is the direct channel.

We have a short distribution channel, which allows us to have direct contact with
customers.
direct contact with customers, according to the marketing strategy, we want to reach as
many customers locally as possible.
the greatest number of customers at the local level.
Through this channel we want to guarantee the service and guarantees on the proposed
offer, meeting the deadlines and ensuring
the proposed offer, meeting the deadlines and guaranteeing the buyer's satisfaction.
buyer's satisfaction.

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