LOGISTICS AND INTERNATIONAL MARKETING

DESIGNING AN INTERNATIONAL DISTRIBUTION AND MARKETING PLAN

Tatiana Margarita Guzmán Rojas

Laura Alejandra Arcila Rojas
Yvana Rodriguez Rojas
Angie Lisbeth Pérez Ruiz
Kamal Escalona Rodríguez
Paula Bibiana Rodriguez Cárdenas

Politécnico Grancolombiano University Institution

Tutor
Egna Avendaño Cárdenas

September 2022
FIRST DELIVERY
1. OUR COMPANY

Datos generales Descripción

Nombre de la Empresa Fiore S.A.S

Gerente General Kamal Escalona Rodriguez

Teléfono + 57 310 490 6641

Dirección Carrera 13 # 83 – 47

Página Web www.fiore.com.co

Ciudad Bogotá

Sector económico de la Floricultor

empresa
 1.1 Organization chart

1.2 Mission

Fiore is a Colombian company dedicated to export flowers and buds called

chrysanthemums, cut for bouquets or ornaments, fresh, dried, bleached, dyed, impregnated

or prepared to create floral designs that are usually companions or protagonists of the

special occasions of our national and international customers, delivering on time the orders

of each one and working with responsibility. The flowers that fill the world with color as

our slogan indicates.

1.3 Vision
 We will be leaders in the flower market in 5 years we will be able to position ourselves

in the market at regional, national and international level, achieving the expansion of our

business to other provinces of the country; with our experience and innovation, we will

strengthen the link with the countries to which we will sell in the future, we will work with

the highest quality standards, expanding our project looking for profitability, we will

achieve a great commercial reputation both for the seriousness that characterizes us, the

striking colors, security, excellent service and the guarantee that the chrysanthemums will

be delivered at the exact time and place.

2. GENERALITIES OF THE PRODUCT TO EXPORT

The production of chrysanthemums in Colombia is an important item that generates

more than 2,000 direct jobs and is the source of livelihood for many peasant families. This

is the case of some agricultural areas of Tabalzo and Bosconia belonging to the department

of Antioquia, which represent the largest source of employment and have a direct

relationship of more than 90% of the income of the population. The main objective of its

production is oriented around 98% to its export, of which its main destinations are the

markets of the United States, the United Kingdom and Chile. On the other hand, at an

economic level, the benefits of its export lie in its income to the country, according to

figures provided by Ascoflores, this represents around 68 million dollars during the first

semester of 2020, in which there are figures of 18,600 tons.

On the other hand, Colombia has a strategic geographical location, due to its location in the

tropics, it has a comparative advantage over its main competitors thanks to the fact that they

have temperatures suitable for growth at all times of the year.

In the international market demand, there are new openings of new services. Pompom

chrysanthemums are being consumed by new buyers in new markets, an opportunity that

should be taken advantage of in order to diversify exports.

3. BRAND NAME PROPORSAL

1. NAME: Fiore

2. LOGO

Source. Own elaboration.

3. SLOGAN:
- The flowers that fill the world with color

4. PRODUCT SELECTION

4.1 Product lines

 The product to be exported are flowers whose main characteristic is their pompon shape.

These flowers are recognized worldwide thanks to their diversity and their use during

different times of the year. This flower is a symbol of wisdom, positivity and joy in many

countries. In addition, another of its differentiating characteristics lies mainly in its radial

petals,

The line of products to be imported has a form of elegance suitable for various

scenarios of human life. In the first place, the colors red, pink and purple are representative

of love, sensitivity and purity of relationships. Secondly, there are colors such as white and

yellow, which are nowadays a trend to decorate interiors and events.

Our product line has a catalog of 5 new varieties, especially the Lilobet and Hanami.

The first variety attracts the foreign market thanks to the fusion of its dark violet colors in

its petals and its size which rises to 7 centimeters in diameter. On the other hand, the

second variety has a spectacular green to white gradient, with a smaller size.

Our product line is characterized by offering the market new flowers according to

trends, flowers not only suitable to offer on special days but also to make them part of

everyday life, such as at home, in cafes or in open spaces.

Lilobet Pompon

Hanami Pompon
5. PRODUCT MATRIX

Annual sales in USD Annual

Productive Export Internationa
Product thousands of dollars Unit growth Consumer trend
capacity share l barriers
2021 Value rate

Chrysanthemums
are prized by
Chileans as they
bloom in a wide
variety of colors,
- Chile does sizes, and shapes.
not apply any According to a
commercial study, the most
remedy to the important attribute
selected for the Chilean
chrysanthe product. population is the
45002 Tons
mums Code $ 10.796,00 $ 3,19 -3% 14,9% - MFN duties aroma, and this
per year
0603141000 (applied): flower ranks third
6% in that category
- Regional after the freesia
tariff and the oriental
preference: lily. The bouquet
4.8% of this flower has a
retail price from
55 to 150 pesos
depending on the
size. They are not
produced in Chile.

- Chile does This flower is one

not apply any of the most
commercial demanded,
remedy to the especially for
Roses Code 90000 Tons
$ 546,00 $ 6,50 -17% 21,3% selected commercial dates
060311 per year
product. such as Valentine's
- MFN duties Day, Mother's
(applied): Day, etc. Each
6% rose has a price of
 $50 pesos. It is
considered that the
consumption of
- Regional this flower is
tariff declining due to
preference: the entry of new
4.8% species and
varieties of
flowers that are
more accessible.
- Chile does
not apply any This flower is
commercial consumed mainly
remedy to the by people with
selected lower incomes. In
Carnation product. high season, each
51785 Tons
Code $ 346,00 $ 7,06 0% 17,1% - MFN duties rod can be sold for
per year
060312 (applied): $250, but the price
6% can drop to $20 in
- Regional low season. They
tariff are produced in the
preference: Chilean country
4.8%
- Chile does
not apply any Oriental lilies are
commercial popular in this
remedy to the country,
selected additionally they
product. are considered as
Lilies Code 12813 Tons
$ 30,00 $ 5,00 0% 0,8% - MFN duties resistant flowers
060315 per year
(applied): since they can
6% conserve nutrients
- Regional that allow them to
tariff survive in extreme
preference: climates.
4.8%

International logistics: Traditional flowers (such as roses, carnations, chrysanthemums

and alstroemerias, and mixed bouquets, mainly) as opposed to tropical flowers must be kept

in the cold chain from the cut to the consumer's purchase, under the premise that it must be

combined adequately with low humidity and minimal breaks in this process, so that it is

reflected in an optimal product quality. During peak demand, processes can be carried out

that range from cutting the flower in cultivation until unloading at the airport of departure,

in eight hours, and achieve that in less than 24 hours the flower is in the port of destination.

This means that in order to comply with these times

ECLAC - International Trade Series No. 120 Exchange of information in international

supply chains...13 16-hour days, between crops, agencies, ground operators, air operators
and entities of government, that allow dispatching the nearly 36 daily cargo planes that

leave with flowers in one day Peak (Source: Aerocivil, OPAIN, Cargo Committee, 2013).

6. PRODUCT TO EXPORT

The product to be exported are flowers and buds called Chrysanthemums, specifically

pompoms. This species of plant has a high demand in the international market due to its

importance to celebrate special dates such as Valentine's Day in the United States, Mother's

Day and Christmas according to the traditions of each country. Its value lies in its meaning,

which represents the symbol of longevity, joy and eternity, but also a taste for the

perfection of its forms. These are also known for being one of the flowers that has the

greatest diversity of shapes and colors, with an aromatic taste, they offer a wide

diversification in the market.

6.1 Description of the tariff heading

SECTION II Products of the plant kingdom

06 Live plants and floriculture

CHAPTER products

06.03 Flowers and buds, cut for

bouquets or decorations, fresh,
dried, bleached, dyed,
TARIFF impregnated or otherwise
HEADING prepared.

TARIFF 06.03.14 Chrysanthemums

SUBHEADING

NANDINA 0603.14.10.00 Pompoms

 COLOMBIA

Source. LEGISCOMEX.

7. COUNTRY MATRIX

Own elaboration. (2022)

 Of the first 20 importing countries of Chrysanthemums, the closest country, related in

terms of culture and language, we have Chile, which is represented with the color blue as

the best candidate to export said product. In contrast we have that our country (yellow) is

the second largest exporter of Chrysanthemums, a characteristic that Chile does not have,

however, Ecuador (green) is also another strong exporter in our Latin American region, but

from which we can do without exporting this tariff item. Of the countries to which

Colombia exports, we once again have Chile as one of the main clients, in addition to being

the most suitable for what was said initially, however, Panama, Uruguay and the

Dominican Republic do not have the same level as Chile.

Of the countries that import worldwide and selecting those belonging to Latin America,

we have Chile again in the first place.

Here are the most relevant values, Chile having the year 2021, imported a value of

USD$9,580 of Chrysanthemums, being much higher than the preselected countries, having

3 commercial agreements with Colombia, in which a 0% tariff is applied to our product and

having 11 measures to comply with for the entry of our product to Chile, the other

subsequent countries also offer a 0% rate for Colombia, thanks to the commercial

agreements that were established respectively, however the measures or requirements

demanded are more, With the exception of Cuba, but Cuba does not comply with the other

factors that Chile demonstrates and was previously exposed.

SECOND DELIVERY

Sales Strategy

The appropriate strategy to apply with our product would be the intensive strategy since it would

help us to better locate the people interested in buying it, it is not a product that is difficult to
access and we could also say that the flower sector is a fairly common sector for almost all buyers

Provides saturation of the product in the chosen market. A clear example of this strategy is the

one used for cigarrettes, beer, and water, because they can be found anywhere.

Now if we want to ensure that our product manages a high sales turnover in the market as it is an

easily accessible product or to put it in a not so exclusive way, using the strategy explained above

would help us to generate a high demand for the product and likewise generate a high flow of

sales of the same.

Transportation

In our country, exports of the flower sector by air transport is approximately equivalent to

94%, a statistic that indicates the advantage we have in terms of experience when exporting

our product; As a priority we have the quality and safety of it (Chrysanthemums), since this

type of product could be classified as perishable, thus being one of the main characteristics,

which air transport provides us with important help, due to its speed, however, Maritime

transport is much cheaper than air transport, this, due to the large quantities that are

exported, but, in general, this is destined to reach much more distant places, in Colombia, it

represents the remaining 4% in this sector , which has already been used to export to

countries such as Japan, the United Kingdom and Australia, while our destination country

is Chile, which is relatively close, approximately 3,788.21 km (in a straight line). It should

be noted that air transport has less logistical and documentation difficulties, compared to

maritime transport. In land transport, such as the road rail system, they are cheaper, but

they have many more risks, such as theft. Colombia is not strong in rail transport, and the

few roads are intended for the transport of products such as coal, while cargo by road has

much less capacity than all the previous ones, it has geographical limitations, and it is clear
that our roads They are not completely optimal for such a long trip, which would harm our

product and we would have additional costs.

Fuente: Aerolíneas. Información procesada por la Coordinación de Logística y Competitividad –

ProColombia

Solistica. (2021)

Distribution channels:

These are the means that help products or services reach the end consumer.
 In the channels there is a constant interaction between the producer, the intermediaries

and the final consumer that constantly helps to give value to the product or service offered.

Retail channel (Producer → Retailer → Consumer), this channel has a level of

intermediaries, the retailers or retailers that are going to help us sell the product

(chrysanthemums) in the country of Chile will be some specialized stores (delejos, Latin

Flores), warehouses (rosatel, amar hydroponia), supermarkets (Santa Isabel) hypermarkets

(Jumbo, metro), convenience stores, gas stations, boutiques, kiosks).

Figure 2. Retail Distribution Channel

Package and Packaging:

It is important to emphasize the purpose of our packaging, which fulfills 3 objectives: to

protect and secure the pompon chrysanthemums, to absorb external impacts, and to

adequately present the product.

Each country has different phytosanitary regulations to import this natural product.

However, most of them establish that the packaging of the flowers must be resistant to

humidity, due to the different temperatures that may occur during the time of shipment
from its point of origin to its point of arrival. In the case of pompon chrysanthemums, they

must be exposed to temperatures from 0 to 2 degrees to avoid deterioration. For this reason,

the use of compact cardboard covered by polyethylene is essential to prevent the flowers

from being affected by humidity.

Pompon chrysanthemums are exported as a bulk flower, so the boxes used for their

packaging are telescopic, adapted to the size of the pompon. The different measures set a

standard of 38cm long, 24cm high and 26cm wide, so thanks to the size of

chrysanthemums, which varies from 10 to 20 cm, it is practical for this type of packaging

that meets the requirements of transport. For better protection, adhesive tape is added to

the packaging to secure each individual box and prevent damage when placing them on

pallets or during the trip. As far as labeling is concerned, a label is provided to indicate the

direction in which the boxes should be placed, thus increasing the chances of shipping in

the correct orientation.

Figure 3: Bulk Flower Packing

 The type of packaging used is solid because when the flower boxes are packed, they are

packed according to the species and the buyer, so that the chrysanthemums are packed

according to their shape and color. Wood fiber pallets are used for their good

transportation because it is an ecological and lighter alternative to wood pallets. Their main

characteristic is their construction materials, since they are made from wood chips and

amino resins, which facilitates their recycling. They are used for export since their

composition is approved according to ISPM-15 standards and, in addition, their weight

reduces transportation costs. To this is added a polymer film that wraps the pallet to protect

the shipment from moisture and prevent leakage. This film is essential for our company's

exports as it meets phytosanitary requirements, protects the flowers from pests and allows

them to maintain their freshness quality.

These elements are fundamental for us because the loss of quality of the stems, leaves or

parts of the flower can cause rejection in the market, this would generate a bad image to our

customers and the opportunity to continue exporting would be lost.

In cases such as Chile flowers must have an import requirement and must be free of

pests such as Liriomyza Trifolii and Thrips palmi. The packaging must be printed with a

graphic mark that certifies the methyl bromide fumigation and heat treatment of each pallet.

For this reason, our packages have two types of certificates of origin: a document

describing the origin of the cargo, the number of boxes, the name and address of the
exporter and importer, means of transport and country of destination. Green seal:

environmental protection.

Distribution logistics

The flower sector in Colombia is the second largest exporter of flowers to the world, has

a great variety of flowers and therefore generates a high social impact. Colombian flowers

have a competitive advantage over other countries, since it has climates that favor and

generate high quality crops, in addition to the diversity of soils and extensive land; its shelf

life is approximately 3 weeks in the cold chain. ( Espitia Chaparro, Oviedo, González Higuera,

Suarez Perez, & Zapata Ramírez, 2019)

The problem in the transportation and logistics system lies in the distribution of this product,

which involves several stages until it reaches the final consumer. Flowers are exported by air

transport, which may not be suitable for the specific transport of flowers, and quality decreases

because they do not have cold rooms. ( Espitia Chaparro, Oviedo, González Higuera, Suarez Perez,

& Zapata Ramírez, 2019)

Problems arise with the delivery of flowers due to delays, such as delays in the transfer or

nationalization of the merchandise, a procedure that takes time, and for this reason it was important

to mention the shelf life of the flowers, since the longer the products are retained, the more their

color and freshness deteriorate. ( Espitia Chaparro, Oviedo, González Higuera, Suarez Perez, &

Zapata Ramírez, 2019)

Transportation systems: Colombia does not have its own airplanes for transporting flowers;

therefore, only commercial airplanes are used, which are not suitable for carrying cargo such as
flowers that require special transportation. ( Espitia Chaparro, Oviedo, González Higuera, Suarez

Perez, & Zapata Ramírez, 2019)

Information systems: The people in charge of the crops have no knowledge about the demand

in this case of the floricultural sector, this information is only known by wholesalers and retailers

belonging to the distribution chain. (Espitia Chaparro, Oviedo, González Higuera, Suarez Perez, &

Zapata Ramírez, 2019)

DELIVERY THIRD

ACTION PLAN

Brand value - Service promise

Fiore is a visionary company with a high environmental and social commitment, which

executes its production processes in an environmentally responsible manner, promoting

new ideas for the technological advancement of the manufacture and marketing of fresh cut

flowers, always maintaining the best standards of quality that allow to generate

remembrance in the final consumers who enjoy this type of product in any season of the

year.

Our flowers are exported in appropriate biodegradable caps to keep the flower isolated

from external humidity, and 'California' boxes are used, which are sealed after pre-cooling

so that the flowers are less exposed to external temperatures, in this way It is guaranteed

that the flowers arrive in the best conditions for their commercialization.
Fiore is committed to the development of Colombian society, contributing to the growth

and improvement of the quality of life of its employees, acting based on morality and

integrity, instilling in them respect as an essential value for the development of

interpersonal relationships. within the company, ensuring friendly and courteous treatment

among all employees, as well as acting with honesty, commitment and responsibility; This

in order to generate a good base of organizational culture that allows highlighting the

achievement of objectives through the joint work of each one of the people involved in the

production process of the best flowers in the country.

The focus of our service promise is compliance with what has been agreed, we constantly

prepare ourselves to adapt to the international market and offer our product with the best

quality. We have several allies that allow effective management at the distribution level to

comply with the established agreements without setbacks.

COMPETITIVE ADVANTAGES

Our company's competitive advantage is based on differentiation, which has 5 main parts:

anchoring, innovation, visual, ecological and social. The purpose of these factors is to offer

high quality flowers in terms of social and ecological responsibility, fair prices, and product

diversification.

Anchoring: Thanks to our different distributors we have prices that put in value the time

from loading to delivery of the goods. Our offer is based on the management of prices of

99 cents in order to increase sales because the human mind assumes these figures as an
offer or discount, which increases the possibility of purchase. In the same way, we offer

packages of several units in order to increase customer loyalty by convincing them to have

the best offer of flowers with the first information.

Innovation: Fiore is a company that promotes the innovation of new flowers and is part of

the organizations involved in the Colombian Floriculture Innovation Center, which is

responsible for promoting and executing research projects aimed at technology and

production processes. The company has also developed new varieties of chocolates such as

Lilibet and Honami. In this case, the color of the year 2022 was taken as inspiration: the

pantone symbol of strength and positivity. On the other hand, to improve the quality and

pest control of the flower crop, the company is implementing the use of drones to be able to

rigorously verify the hectares, so that the necessary temperature, humidity and the state of

the flowers are controlled from another more global point of view.

Visual: The company's logo is represented with flowers because it brings to the

composition tenderness, romance and kindness. The logo is distinguished by using the

psychology of color in order to get the customer's attention. Orange is commonly

associated with happiness, attraction and enthusiasm. The purple tones are associated with

the magic and creativity of the brand in terms of the diversity of flowers that are offered to

the market and to adapt to every type of situation. Finally, green highlights the freshness of

our products and the importance of caring for the environment, thus reaffirming our

ecological values.
Ecological: Our main value is the respect for mother earth, for which, together with

agriculture, we respect the life cycle of each flower. On the one hand, for its care, we try to

cultivate the flowers in a cool atmosphere with good circulation to prevent them from

wilting due to high temperatures + 18 degrees Celsius. The fertilizer is made from 30% of

recycled waste in the company, which generates an organic fertilizer and high quality,

avoiding the use of pesticides or any other type of chemical so that the flower does not lose

its properties. The company has two types of certifications, on the one hand the Florverde

quality seal, which guarantees compliance with international standards and sustainable

environmental practices. The Rainforest Alliance certification seal means that the product

was produced by companies that work together to create a world where people and nature

thrive in harmony. Likewise, our packaging is made of biodegradable materials, which

means that our customers do not generate any type of waste, which reduces the

environmental impact and conveys the message of favoring products that do not contain

any type of chemical or come from chemical processes.

Social: The company's social responsibility is based on complying with the rights of its

employees, which is why it has open spaces that promote teamwork. For Fiore, it is

essential to work in a healthy environment where workers improve their quality of life and

that of their communities. In order to achieve this, the company has the ISO 26000

international standards, which promote the rights and conditions of workers, good practice,

quality and community development. It also has a certificate of social responsibility from
fenalco solidario, which certifies that the company is based on change and develops

training so that the human resources of the different areas, from the farmers to the

marketing teams, are constantly informed of new techniques, new market risks and new

opportunities. This enhances the company's image and helps us develop a relationship

based on trust with our customers and our distributors.

MARKETING STRATEGY

Promotion Strategy: To promote the products, electronic newsletters are sent out, fairs

and exhibitions are held and promotional material such as calendars, brochures and

promotional folders are sent out; we would choose three essential media currently in which

to publish our ads, such as Google, YouTube and Facebook, since they are the three sites

most trafficked by people (El Tiempo, 2021), using tools such as Adwords, who makes it

easy to create ad videos on YouTube, also create our Facebook account, thus publicizing

our history and our product, having the possibility of opening markets in different parts of

the world, at the same time for our fixed customers, offering payment facilities or a plus, in

which they can acquire more benefits for less, such as offering discounts on each purchase

they make as long as they demand a larger quantity each time.

People Strategy: Our workers will not only have an economic remuneration, but we will

make them feel more involved on the way to fulfilling our corporate objectives, giving

them the option to give ideas, opinions and express their point of view regarding decisions
or commercial strategies between others, we will select people with more enthusiasm and

we will contrast their personal or professional objectives together with those of our

company to obtain reciprocal benefits, our culture will be one of our most recognized traits,

since we will orient ourselves to the specific needs of our clients, trying to give

personalized, friendly and attentive service.

Strategy Processes: Simplify processes to a greater extent, generate awareness and

encourage our workers to carry out a result with efficiency, effectiveness and efficacy in

the entire respective logistics line, provide quality support to our customers together with

our product.

Physical Environment Strategy: To be loyal to a supplier, to obtain more benefits, keep

our seal, that is, our logo, and slogan, in our product units (packages), the idea is that

everything is marked reaching the point that unconsciously the client or potential ones are

recorded and recognize our colors and aroma, since our flowers will have a characteristic

aroma that we will give in our process prior to packaging and we will be able to maintain

until the arrival to our final client, as well as the experience of seeing us in digital media, it

will be of positive feelings, softness, easy accessibility among others, since it is what we

will express, especially for our most sensitive audience.

Product strategies: A bouquet is a formation of flowers and foliage, which in this case are

the same type of chrysanthemums tied to be placed in a vase, in order to be exposed for a

certain number of days. We thought that a bouquet of flowers (chrysanthemums) could be

formed with ornaments, the packaging depending on the occasion required by the client
could be of 24 flowers of a single color or of varied colors, according to the requirements of

the final client. When designing the bouquets for export what is mainly reviewed are the

colors of the season for example yellow and orange for autumn or yellow and white for

Easter, in this we will be based on the product according to the festivities of the country of

destination, the design in the bouquet plays a fundamental role in the colors, the design of

the packaging and the type of accessory as an added value. The designs depend largely on

the occasion and the date for which the consumer wants to purchase the product, customers

are provided with the catalog and is the one who chooses the packaging you like: boxes,

trunks, antlers, vases (imported, traditional, personalized, glass - wood). also for the

purchase of export-type bouquets, like to have as added value: home delivery service,

discount for being a customer, card according to the occasion and eye-catching packaging.

Distribution strategies: Flowers are shipped from the field to our company, where floral

arrangements are made for subsequent sale, facilitating the immediate supply of flowers

and obtaining better prices. As for distribution, 96% of our flower exports are shipped by

air through Chile's Arturo Merino Benítez International Airport. The remaining 4% is

exported by land to countries such as Argentina and Bolivia.

In general, marketing and distribution logistics are efficient; flowers receive special

treatment to ensure safe, high-quality transportation, maintaining a cold chain from cutting

to delivery to the end customer. The flowers are also packaged with the appropriate

technology for preservation.

For the company, the product is in the introduction phase; this stage is characterized by a

slow increase in sales and high promotional expenses. This is due to the need to: inform

potential consumers about the product, stimulate product testing.

Pricing strategy: Fiore will be managing an average price to those managed by the main

competitors, despite its differential qualities, in order to establish a solid consumer base and

still time to generate a return on investment, compatible with the needs of the company.

The value of the bouquet type 1, will have a commercial value of $ 6568.31 (Chile), in the

United States would have a value of approximately 7 dollars per bouquet, The value of the

bouquet type 2, will have a commercial value of $ 9383.30 (Chile), in the United States

would have a value of approximately $ 10 per bouquet, For the following years the value of

the product will increase by 10%, another strategy that we could implement are the

payment terms, once analyzed the payment terms by competitors, Fiore establishes the

policy of selling in cash; When the volume of purchase is high in the case of companies,

special events, the policy will be 50% to initiate and the other 50% against delivery of the

order. The home delivery service does not generate an additional cost, if it is done in the

area of influence of our point of sale, if it is outside the area of influence will have a

surcharge between 2 dollars to 4 dollars.

Business Philosophy

The ideal will always be to transmit and express through flowers what they really

generate when you know how to interpret their essence and naturalness, it will always be

essential to bring an experience from the moment the flowers originate until they reach you,

our customer.

Therefore, we want to be among the 5 largest exporters worldwide, to be one of the

leading companies in the sector; always work responsibly and meet our delivery times will

lead us to be very effective, and thus reach more countries to paint them with wonderful

colors like our flowers.

 We will be in constant training to provide the best service and the best product, offering

the most beautiful flowers will always be important to leave a mark on each of our

customers.
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