Grup 5 Digital Business

 Adzra Azzahra Nur’aini 202511001

 Hillan Muhammad Fajri 202511006

Cultural Dimensions of Argentina

1. Universalisme vs Particularisme
Universalism is a flow that includes all aspects of life or the application of norms in general
which considers rules and obeying the prevailing norms to be mandatory. And Universalism is a
form of belief that ideas and practices can be applied anywhere without change. In Argentina
itself, it has a culture similar to ours in Indonesia such as It is rude to walk through/between
people who are conversing. If it is unavoidable, someone should apologize with the phrase 'con
permiso' ('with your permission), or simply' permiso '. Hats are expected to be removed when
entering buildings, houses, elevators, and (among some men) in the presence of women. In
public places or transportation, people usually offer their seats to pregnant or elderly people.
When approaching someone in authority (such as a police officer), one should always greet the
official formally before asking questions. Regardless of formal work commitments, Argentines
will often prioritize people and relationships over just adhering to a time frame. Coming late to
an event is acceptable. However, if you are going to be very late (more than an hour), it is polite
to call and let someone know that you are on your way
.

2. Individualisme vs. Komunitarianisme

Argentina is classified as the most individualist Latin American country. Collective

achievement or failure is usually not recognized as such but is seen as the effort of how many
individuals will be rewarded or the biggest mistake. Also, some Argentines may place themselves
or their families before the wider community or country (Hofstede Insights, 2018). And in
general, Argentines are classified as friendly to the people they meet, but Argentines also tend to
communicate indirectly and avoid conflicts in their daily lives. It is also related to the desire for
peace after a turbulent history. In the country of Argentina, the strongest individualist traits can
be found in large urban areas. The relationship between employer and employee is strictly
divided between work and personal life. Most Argentines value their family more and have
dinner with other families once a week. Meanwhile, middle-class families take advantage of
every opportunity they have, and in this incident, they are more individual than collectivist.

3. Neutral vs Emotional
 Emotional culture is a culture where emotions are expressed openly and naturally. People
in emotional cultures often speak loudly and smile when they are happy and they greet each
other enthusiastically. Communication Style: Argentines are quite expressive and emotional in
communicating. They tend to ask lots of questions that may be considered personal; It can be
considered rude if someone doesn't ask such a question. Argentines also commonly interrupt
others while speaking if they are overwhelmed by their interest or interest in the topic.
Interruptions are often seen as demonstrations of someone's interest in a conversation.
Indirect Communication: Argentines tend to communicate indirectly. People are expected
to read between the lines. Indeed, Argentine conversations tend to be very contextual. Depending
on the context and delivery of the statement, some words can have great meaning.
Conflict: Although their way of communicating verbally is expressive, Argentines usually
aim to avoid conflict or confrontation. When people disagree on a topic, Argentines usually
handle differences of opinion indirectly and tactfully. At times, they may go to great lengths to
defuse the situation and keep the situation as calm as possible.
4. Spesific vs Diffuse
In Argentina, Personal relationships play a very important role in business culture. It is
important to become close and develop personal relationships with Argentinian business partners
before entering into significant business transactions. The initial meeting provides an opportunity
for both parties to start building relationships. It is not uncommon for meetings to be held in
informal settings such as bars or restaurants. This social arrangement allows business partners to
get to know each other and build rapport. However, promises and business commitments made in
such a social context are expected to be verifiable in the work environment. Networking is not
done carelessly in Argentina as personal contact can be essential to success. Argentines invest a
lot of time and effort into their relationships and get to know who they work with. In Argentina,
networking involves reciprocity, and people are expected to use their contacts and relationships
to help others when asked for help. To deepen the relationship, try to talk a lot. Argentines are
very interested in family. Indeed, a person's personal life is often a common topic of discussion.
Once a business relationship has taken shape, anyone may be invited to address their partner by
their first name instead of their title and last name.
5. Achiviement vs Ascription
Budaya prestasi memiliki karakteristik jika seorang diberi status berdasarkan seberapa baik
mereka menampilkan fungsinya atau memberikan status tinggi untuk pencapaian yang tinggi.
Negara Argentina lebih ke dalam dimensi budaya Achiviement karena Orang percaya bahwa
Anda adalah apa yang Anda lakukan, dan mereka mendasarkan nilai Anda demikian. Budaya ini
nilai kinerja, tidak peduli siapa anda. Sedangkan dalam budaya anggapan, status didasarkan
pada siapa atau apa seseorang itu. Apakah seseorang harus membuktikan dirinya untuk
menerima status atau itu diberikan kepadanya
 Sebagai contoh orang Argentina cenderung memiliki sikap yang senang apabila anak
mereka,dekorasi rumah mereka dipujji dan masakan mereka dikatakan enak. Tanpa memandang
siapa anda dan status sosial apapun.

6. Sequential vs Synchornic
People tend to organize their time in very different ways compared to people from sequential
cultures. In a synchronic culture, people will have a much broader and more flexible perception
of time. Thus, time can be adjusted and allows more freedom to complete the task.
People from synchronous cultures do not tend to be slaves to time, but they do use time as a
guide for how they structure their day and life. In asynchronous culture, people will approach
tasks in a much more open way and are less tied to deadlines and time frames.
• Reschedule the meeting at the last minute,
• Appears a few minutes after the meeting start time
• Missing agreed to deadlines

If we want to hold a meeting in Argentina, we need to make an appointment about one to

three weeks before the desired meeting date. Arriving on time is important. Argentines are
generally punctual in business dealings. Punctuality shows respect for the person's time and
attention. In a business environment, people usually greet each other with a firm handshake
accompanied by smiles and direct eye contact. Degrees and education levels are highly valued in
Argentina. Before meeting someone, it is recommended that you know something about their
education. For example, if the person you are going to meet is a doctor, use the appropriate title.
For other jobs, mention it in conversation. This will help build relationships and respect.
Argentines will usually take the time for small talk before serious business discussions. If this is
the first time the parties have met, these initial acquaintances can consume the entire meeting.
The meeting may not start and end at the specified time. It shows a sense of urgency and can be
viewed with disbelief or as rudeness. It usually takes several meetings and extensive discussions
to reach an agreement.
7. Neutral vs Emotional
Emotional culture is a culture where emotions are expressed openly and naturally. People in
emotional cultures often speak loudly and smile when they are happy and they greet each other
enthusiastically. Communication Style: Argentines are quite expressive and emotional in
communicating. They tend to ask lots of questions that may be considered personal; It can be
considered rude if someone doesn't ask such a question. Argentines also commonly interrupt
others while speaking if they are overwhelmed by their interest or interest in the topic.
Interruptions are often seen as demonstrations of someone's interest in a conversation.
Indirect Communication: Argentines tend to communicate indirectly. People are expected to
read between the lines. Indeed, Argentine conversations tend to be very contextual. Depending
on the context and delivery of the statement, some words can have great meaning.
Conflict: Although their way of communicating verbally is expressive, Argentines usually aim to
avoid conflict or confrontation. When people disagree on a topic, Argentines usually handle
differences of opinion indirectly and tactfully. At times, they may go to great lengths to defuse
the situation and keep the situation as calm as possible.

Reference :
adlim, a. (2015). Kebudayaan Negara Argentina [Blog]. Retrieved 25 December 2020, from
http://andriyanadlim.blogspot.com/2015/04/kebudayaan-negara-argentina_22.html.
scroope, c., 2018. Argentine Culture. [online] Available at:
https://culturalatlas.sbs.com.au/argentine-culture/argentine-culture-core-concepts [Accessed 26
December 2020].