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  • Business Plan - RIZKA AMELIA DWI SAFIRA - ITS

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    The document discusses Yo Libresca, a used book buying and selling business in Indonesia. Yo Libresca sells books both online through platforms like Shopee and Instagram, as well as offline at book bazaars. The business was started to increase access to affordable, quality books during the pandemic. Yo Libresca targets children, teenagers, and adults, with 50% of sales to teenagers. The owner's goals are to open their own bookstore and build libraries to promote literacy. Their business plan over the next 3 to 10 years includes expanding marketing, partnerships, and eventually serving global customers.

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    Business Plan_RIZKA AMELIA DWI SAFIRA_ITS

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    The document discusses Yo Libresca, a used book buying and selling business in Indonesia. Yo Libresca sells books both online through platforms like Shopee and Instagram, as well as offline at book bazaars. The business was started to increase access to affordable, quality books during the pandemic. Yo Libresca targets children, teenagers, and adults, with 50% of sales to teenagers. The owner's goals are to open their own bookstore and build libraries to promote literacy. Their business plan over the next 3 to 10 years includes expanding marketing, partnerships, and eventually serving global customers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views7 pages

    Business Plan - RIZKA AMELIA DWI SAFIRA - ITS

    Uploaded by

    rizka
    The document discusses Yo Libresca, a used book buying and selling business in Indonesia. Yo Libresca sells books both online through platforms like Shopee and Instagram, as well as offline at book bazaars. The business was started to increase access to affordable, quality books during the pandemic. Yo Libresca targets children, teenagers, and adults, with 50% of sales to teenagers. The owner's goals are to open their own bookstore and build libraries to promote literacy. Their business plan over the next 3 to 10 years includes expanding marketing, partnerships, and eventually serving global customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    YO

    LIBRESCA
    read books!
    the world’s watching you.

    Rizka Amelia Dwi Safir a


    NIM. 033119400000 44
    Ins titut Teknologi Sepu lu h Nopember
    WHAT “YO LIBRESCA” IS

    Yo Libresca adalah sebuah bisnis jual beli buku


    bekas, baik melalui pemasaran online maupun
    offline.

    The background:
    Berawal dari keresahan pribadi atas meningkatnya
    minat baca orang-orang di ka la pandemic namun
    terhalang membeli buku cetak original yang mahal
    dan berkualitas .
    BUSINESS
    SEGMENTATION

    MARKETING
    Buyers Target
    STRATEGY
    Adult
    20%
    Children Online Strategy
    30%
    Online marketing throughout
    Shopee, Instagram, Tokopedia, and
    owner’s website

    Offline Strategy
    Book bazar

    Teenager
    50%
    BUSINESS PLOT
    How to adopt? How to be adopted?

    Go to owner’s website/ Send pics of your book (all sides so it


    Instagram/Tokopedia/Shopee shows the fully condition of the book)

    Check out and you’ll get your Tell us the purchase price of
    dream books! the book/ how much you
    bought the book

    Tell us your selling price

    Negotiation and dealing

    Congratulations! Your books


    are adopted!
    BUSINESS OWNER MENTALITY
    1. BHAG (Big Hairy Audacious Goal)
    • Having own bookstore
    • Building a reading place or library for children in
    certain villages or region

    2. Radiate Positive Energy


    • Intention to increase and boost literacy mood
    among children or teenager throughout Indonesia

    3. Radical Discipline
    • Determining service time for buy/sale the
    preloved book
    • Fast response

    4. Dare to Decision and Action


    • Be brave to refuse nonsense price of book by
    looking at its condition and purchase price

    5. Risk Taker & Opportunity Seeker


    • Be optimistic releasing the business even though
    reading habit isn’t stable in each person based on
    current situation, mood, or interest
    BUSINESS ROAD MAPS
    3 RD 5 TH 10 TH
    YEAR YEAR YEAR

    • Boosting marketing • International shipping • Building a reading place


    strategy • Having partnership with or library for children in
    • Recruiting offline bookstores or certain villages or region
    • Reaching wider parties bazar organization • Global market
    THANK
    YOU

    Rizka Amelia Dwi Safir a


    NIM. 033119400000 44
    Ins titut Teknologi Sepu lu h Nopember

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