UJIAN AKHIR SEMESTER

Bahasa Inggris

Nama : Damar Bayu Setiadi

Kelas : IF19B
NIM : 19SA1085

PROGRAM STUDI INFORMATIKA

FAKULTAS ILMU KOMPUTER
UNIVERSITAS AMIKOM PURWOKERTO
2020
Answer No 1

The picture above shows how the current digital era is very close to us. Through the
gadgets that we often hold, be they cellphones, smartphones, laptops, and other digital
devices, we can access a technology called the Internet. The internet helps us to do many
things, such as music, videos, chat, presentations, meetings, and so on. The internet makes it
very easy for us as users to interact online. The internet also makes it easy for us to access
information wherever we are. Through the internet, it makes us all connected to each other,
both with fellow humans and supporting digital tools that exist in today's modern era.

Answer No 2

1. Product name

The first advertising element is the product name. The name of the advertised product or
service must be on the advertisement as the identity of the product being offered. Product
name information must stand out so that it is easily recognized by the general public.
Therefore, it is necessary to prepare a good and creative product name so that potential
buyers are interested in buying the product. Buyers will also always remember the products
marketed through advertisements that are unique and have characteristics.

2. Product pictures

Ads that are only in the form of text or writing, of course, are boring. The existence of visual
elements such as images or moving images (videos) will be more attractive to the public who
want to see them. Especially if you can combine elements of text, images, moving images,
and video, audio, and music to make your ad more cool and up-to-date.

3. Highlight the advantages

In advertising, product advantages must be explained and highlighted. The advantages of

these advertised products and services are a plus and the reason why target consumers should
buy or use these products.
4. Descriptive sentence

Descriptive sentences in advertisements are very important to explain and describe the
specifications of the product or service being advertised. The use of words in this sentence
must be interesting and easily understood by the general public. Sentences that are difficult to
understand will reduce the purpose of the ad itself.

5. Persuasive sentences or invitations

In addition to descriptive, there must be persuasive sentences or invitations. The function of

persuasive sentences is to invite or persuade people to use a product or service that is being
advertised. The words used must be short and can be in the form of a slogan so that they can
be easily remembered by many people.

6. Attracts attention

Another advertising element is attention or attention. In making an advertisement, of course,

there must be new ideas that are able to attract people's attention so that the advertisement
becomes memorable and can be remembered.

7. Build interest

Building interest is also important to note. Advertisements that are placed must be tailored to
the interests or interests of the target consumer. So, potential buyers feel curious about the
products offered and are interested in buying them.

Answer No 3

From the ad above, I can get information about how Mc'D is promoting its new menu.
With the display of pictures and invitations, it makes consumers hungry and want to try the
burger. From the picture, Mc'D informs us about the menu, which has a larger dimension
because there are two juicy all-beef patties.